Lead Communications & Marketing Manager - Digital Academy

GovTech is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity.  
 
At GovTech, we offer you a purposeful career to make lives better where we empower our people to master their craft through robust learning and development opportunities all year round. 
 
Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today!  
 
Learn more about GovTech at tech.gov.sg.

[About the role]

You will lead communications and marketing for Digital Academy, shaping how we reach, engage and influence GovTech officers, managers and Practice Leads.

This is not a traditional corporate communications role. We are looking for someone who understands audiences, uses data to drive decisions and can turn complex capability development concepts into compelling messages and campaigns that change behaviour.

You will work closely with Product, Design, Partnerships and leadership to drive awareness, adoption and engagement across Digital Academy's products and services.

[What you will be working on]

• Set communications strategy: Own Digital Academy's messaging, positioning, campaigns and communications roadmap.

• Understand audiences: Segment officers, managers and Practice Leads, tailoring messages to their needs and motivations.

• Drive adoption and engagement: Design campaigns that encourage officers to discover, use and benefit from Digital Academy's products and services.

• Create compelling content: Translate complex capability concepts into clear, engaging stories across digital channels, campaigns and events.

• Use data to improve: Measure reach, engagement, conversion and behaviour change; experiment and optimise based on evidence.

• Leverage AI and automation: Use AI tools to accelerate content creation, personalise communications and improve campaign effectiveness.

• Build a consistent experience: Partner with Product and Design to ensure communications and user journeys work together.

• Influence stakeholders: Work across Digital Academy and GovTech to align messaging, drive initiatives and strengthen engagement.

[What we are looking for]

• 8+ years of experience in communications, marketing, growth marketing or related roles, including experience leading campaigns or communications strategy.

• Proven track record of driving measurable audience engagement, product adoption or behaviour change.

• Strong storytelling, writing and ability to simplify complex ideas for different audiences.

• Experience with digital marketing, audience segmentation, campaign experimentation and analytics.

• Comfortable using AI tools, automation and modern marketing platforms to improve effectiveness.

• Strong stakeholder management, creative judgement and ability to influence without authority.

• Independent, resourceful and comfortable building new approaches rather than relying on traditional communications playbooks.

• Experience with product marketing, internal communications, learning platforms or organisational change is a plus.

[What success looks like]

• GovTech officers understand what Digital Academy offers and why capability development matters.

• Awareness translates into meaningful engagement, product adoption and learning action.

• Communications are targeted, relevant and consistently effective across audiences.

• Campaign performance is measured and continuously improved.

• Digital Academy has a clear, recognisable identity and consistent messaging.

We are looking for someone who can turn communications into action — not simply produce content, organise campaigns or send announcements.

What we offer you: 

GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation.   

Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programs. 

We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you.  

Learn more about life inside GovTech at go.gov.sg/GovTechCareers. 
Stay connected with us on social media at go.gov.sg/ConnectWithGovTech

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