Senior Client Success Manager
Smadex
Senior Client Success Manager
Smadex
Mobile-first programmatic advertising DSP platform
Smadex is a mobile-first programmatic advertising platform for performance, direct response, and brand campaigns across in-app, mobile web, and Connected TV. It uses a machine learning-assisted bidding engine that optimizes the mix of creative assets, audience targeting, and price in real time, processing over a million bid requests per second with support for first- and third-party data, fraud protection, brand safety, and multi-dimensional reporting. It offers end-to-end campaign management in self-serve or managed modes, with a pricing model based on a minimum budget plus a percentage fee and flexible dCPM aligned to CPA and CPI goals; after adopting RTB it expanded globally and was acquired by Entravision in 2018, becoming part of the Headway unit. Its goal is to help advertisers acquire high-quality users, improve retention, and increase return on ad spend while safeguarding brand safety across mobile and connected TV channels.
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