Phoebe

Disability and elder care coordination platform

Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA

About the Job

Requirements

You have run paid social or organic growth and can demonstrate results.
You understand direct-response creative, including hooks, retention, calls to action, and thumb-stopping visuals.
You have worked with creators or built content engines involving user-generated content, clipping, or repurposing.
You know tools such as Whop, Foreplay, Motion, or similar tools.
You can produce high volume without sacrificing quality.
You can shoot, edit, write copy, and run ads independently when needed.

Responsibilities

Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube.
Generate high volumes of creative, including ads, user-generated-content-style content, clips, and hooks, and test it relentlessly.
Build and manage a pipeline of creators, clippers, and freelancers.
Study what is working in direct-to-consumer, creator economy, and direct-response marketing, then apply it to healthcare.
Launch and scale campaigns targeting nurses and caregivers for the talent agent product.
Track performance and iterate based on conversion results.
Stay ahead of platform changes, trends, and formats.

About Phoebe

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

What you'll do

Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious

Who you are

You've run paid social or organic growth and have results to show
You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
You're chronically online and can spot trends before they peak
You've worked with creators or built content engines (UGC, clipping, repurposing)
You know tools like Whop, Foreplay, Motion, or similar
You move fast and can produce volume without sacrificing quality
You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
You have taste and strong opinions about what makes creative work

What we offer

Own creative for a company growing extremely fast into a massive market
Competitive salary with above-market equity
Small team where your work directly drives growth
In-person in NYC (Chinatown / LES) - we work in the same room
Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.

About the Company

Phoebe

Disability and elder care coordination platform

Phoebe provides a care coordination platform that helps families find, manage, and pay for disability and elder care services. The digital platform connects families with a network of vetted therapists, caregivers, and other specialists, and combines communication, scheduling, and payment tools in one place to streamline care coordination. Unlike others that only offer provider listings or payments separately, Phoebe centralizes care management so families can handle scheduling, messaging, and billing from a single interface. The company aims to reduce the fragmentation and administrative burden families face when securing support services, by offering a organized, end-to-end solution for care for loved ones.

Company size: 11-50
Company stage: Seed
Total funding: $9.5M
Headquarters: New York City, New York
Founded: Not listed

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