ROH

Automates hotel contract payments and invoicing

Director of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$150k - $200k /yrHybrid

About the Job

Requirements

10+ years of relevant professional experience in B2B or B2B2C marketing.
Expertise in marketing, sales, and/or go-to-market at a technology or software-as-a-service company.
A track record of developing and implementing successful demand generation and account-based marketing programs.
Experience and/or familiarity with the hospitality industry.
Experience working at an early-stage, high-growth company with lean teams, focused resources, and the need for constant prioritization.
Fluency in modern/digital marketing and media platforms and technologies, including managing customer relationship management and email programs, and fluency with HubSpot.
A data-driven and results-oriented mindset and approach to marketing.
Experience building a marketing team from the ground up and scaling it over time.
Project management and communication skills, and a collaborative approach.
Passion for the company's culture, mission, product offering, and market opportunity.

Responsibilities

Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights.
Cultivate and maintain a strong brand identity with differentiated positioning and visual design that resonates with the target audience and sets the company apart in the market.
Develop the overall strategy to drive marketing-qualified lead generation through targeted campaigns, content marketing, search engine optimization and marketing, email, social media, industry events, and other relevant channels.
Use customer profiling, segmentation, and personalized marketing programs to increase penetration within existing portfolio and operating companies.
Collaborate with the product team on feature launches, positioning, and messaging that addresses customer needs and the competitive landscape.
Oversee the strategy, messaging, and quality of content execution across owned, earned, and paid distribution channels.
Analyze and optimize the conversion funnel through iterative testing and program modifications to increase conversion and lifetime value.
Develop and oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment.
Establish clear marketing key performance indicators, use data-driven insights to evaluate marketing performance and optimize campaigns, and enable the Sales team to close deals more effectively.
Build a lean, high-performing marketing team over time, providing guidance, mentorship, and support to drive individual and collective success.

Salary Range: 150000 to 200000 (Currency: USD) (Pay period: per-year-salary)

About ROH

ROH is the hospitality industry’s first payments and revenue management platform purpose built to help hotels increase profitability. ROH drives conversions, increases revenue and provides real-time data and insights for large hospitality groups, asset owners and their brands. ROH’s leading technology, automation and workflow tools unlock productivity for hotel operators by enabling them to effortlessly manage sales, payments and finances all in one place.

Developed by industry leaders, ROH has established relationships with leading hospitality brands collectively managing over $4T in Gross Payment Volume (GPV), including Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International, Auberge Resorts Collection, Noble House Hotels & Resorts and Evolution Hospitality.

ROH is quickly becoming an indispensable partner to forward-thinking hospitality groups as they optimize sales and finance operations and is proudly backed by investors including Acrew Capital, 1Sharpe Ventures, Founders Fund, Moore Specialty Credit, Correlation Ventures, SilverCircle, Cleo Capital and GMO VenturePartners.

About the Role

We are looking for a Director of Marketing to own, develop and orchestrate our GTM programs. Working closely with the founder and management team, this person will be a key contributor to building brand awareness, accelerating demand generation, and driving incremental growth from existing customers. Specifically, the candidate will take full ownership of the marketing function.

What You'll Do

Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights
Brand Development: Cultivate and maintain a strong brand identity with differentiated positioning and visual design that resonates with our target audience and sets us apart in the market
Lead Generation: Develop the overall strategy to drive lead (MQL) generation efforts through targeted campaigns, content marketing, SEO/SEM, email, social media, industry events and other relevant channels
Account-Based Marketing: Use customer profiling, segmentation and personalized marketing programs to significantly increase penetration within existing portfolio/operating companies
Product Marketing: Collaborate with our product team to ensure effective product feature launches, positioning, and messaging that addresses customer needs and the competitive landscape
Content Creation: Oversee the strategy, messaging, and quality of content execution across our owned, earned and paid distribution channels
Conversion Rate Optimization: Continually analyze and optimize our conversion funnel with iterative testing and program modifications to increase conversion and LTV
Budget Management: Develop and oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment
Analytics and Reporting: Establish clear marketing KPI’s, leveraging data-driven insights to evaluate marketing performance, optimize campaigns, and enable the Sales team to more effectively close deals
Team Development: Build a lean, high-performing marketing team over time, providing guidance, mentorship, and support to drive individual and collective success

What We Look For

10+ years of relevant professional experience in B2B or B2B2C marketing
Expertise in marketing, sales, and/or go-to-market at a tech or SAAS company
A track record of developing and implementing successful Demand Gen and ABM programs
Experience and/or familiarity with the Hospitality industry
History working at an early-stage, high growth company with lean teams, focused resources and the need for constant prioritization
Fluency in modern/digital marketing and media platforms and technologies, including managing CRM and email programs, and fluency with Hubspot
A data-driven and results-oriented mindset and approach to marketing
Experience building a marketing team from the ground-up and scaling over time
Excellent project management and communication skills and a highly collaborative mindset
Passion for the company’s culture, mission, product offering and market opportunity!

ROH is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. ROH complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.

About the Company

ROH

Automates hotel contract payments and invoicing

ROH provides a payments management platform for the hospitality industry, focusing on large hotel groups, asset owners, and brands. Its vertical SaaS automates contract-based revenue workflows, including invoicing, scheduling, secure payments, refunds, chargebacks, and reconciliations, with real-time financial reporting and PMS integration. The platform stands out through end-to-end automation, AI-powered contract data extraction that boosted automated bookings, and a targeted Run of House revenue focus beyond basic payment processing. The goal is to boost hotel profitability by cutting manual work and speeding time-to-payment, supported by measurable ROI and partnerships with major hospitality brands.

Company size: 11-50
Company stage: Early VC
Total funding: $39M
Headquarters: New York City, New York
Founded: 2013

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