Full-Time
GTM Program Manager
Confirmed live in the last 24 hours
Healthcare advertising platform using real-world data
Data & Analytics
Senior
New York, NY, USA
Required Skills
Communications
Marketing
Requirements
- 5+ years experience working with programmatic platform technologies, Data, DSPs, SSPs, Ad Exchanges, Ad Servers and Verification tools
- 5+ years working in AdTech with a focus in GTM/ Product Marketing focus
- Experience working with Healthcare/Pharma marketers and their agencies
- Ability to grow in ambiguity and create documentation and new business processes to drive efficiency
- Ability to analyze performance data and make compelling recommendations for internal strategy
- Ability to identify user needs and translate them into a strategy and goal for tools and processes
- Ability to manage deadlines and communicate with stakeholders at different levels
- Excellent verbal, written and interpersonal communication skills as well the ability to drive action across functional areas
Responsibilities
- Coordinate product, solution and offering development by managing multiple stakeholders within a go-to-market process
- Track milestones and deliverables, and ensure all collaborators have the necessary updates regarding timelines and status
- Respond to commercial and client requests by coordinating organizational answers and communicating our capabilities
- Contribute to our product go-to-market strategy, driving operational excellence for sharing best practices with others leading product launch initiatives
- Keep a library of product capabilities, features and specifications that can be used to answer RFPs, client inquiries, product marketing needs and solution development support
The DeepIntent Healthcare Advertising Platform utilizes real-world health data to forecast audience reach, coordinates integrated HCP and patient campaigns, and offers real-time campaign optimization and transparent cross-platform measurement, catering specifically to the pharmaceutical industry. This platform is trusted by 600+ pharmaceutical brands and healthcare agencies for reaching relevant healthcare provider and patient audiences across all channels and devices.
Company Stage
N/A
Total Funding
$45M
Headquarters
New York, New York
Founded
2016
Growth & Insights
Headcount