We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. We’re at a stage where product decisions, execution, and delivery are inseparable — which means this role owns what we build, why we build it, and how it actually ships.

We’re looking for a founding Product Manager who can operate end-to-end: product strategy, prioritization, execution, and delivery. This is a hands-on role for someone who has built in very early-stage environments and thrives without guardrails.

What you’ll do

Own product direction and outcomes:

Own product direction, roadmap, and prioritization — making tradeoffs across customer value, speed, and technical constraints.
Turn ambiguous goals into clear problems, scopes, and shipped solutions.
Be accountable for outcomes, not artifacts.

Run product execution and operations:

Drive planning, sequencing, and timelines with engineering.
Manage dependencies, unblock progress, and keep delivery on track.
Own release planning, testing, rollouts, and post-launch learning.

Be deeply hands-on:

Write product specs, workflows, and acceptance criteria.
Review builds, test flows, and iterate with engineers in real time.
Make fast calls when things are unclear or breaking.

Stay close to customers and partners:

Talk to customers constantly: discovery, validation, onboarding, and support.
Translate feedback into priorities and concrete product changes.
Support partner setup, onboarding, and early integrations when needed.

Build early product systems:

Establish how roadmap, prioritization, and execution work.
Create lightweight processes that increase speed, not bureaucracy.
Document decisions and patterns so the product can scale.

Who you are

5+ years of product management experience, with at least part of that in a very early-stage startup.
Former founder, founding PM, or first/early product hire is strongly preferred.
Proven ability to ship real products in ambiguous, resource-constrained environments.
Comfortable owning execution details, not delegating them away.
Strong technical and product judgment; engineers trust your calls.
Bias toward action, clarity, and momentum.

Bonus points

Experience with B2B SaaS, data, analytics, workflow, or platform products.
Technical background or deep technical fluency.
Experience owning integrations or partner-facing features.

Why join Reflow

Founding-level ownership over product and execution.
Direct access to founders and customers, zero layers.
Real influence over product direction, roadmap, and delivery.
Opportunity to grow into Head of Product as the company scales.
Flexible setup (contract or full-time), high trust, high expectations.

This is a role for someone who wants to build the product, not manage around it — and who’s excited to do so in a true early-stage startup.

Compensation:

We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.

About the company

Reflow provides an enterprise-grade workforce and workflow intelligence platform that reveals how work actually happens across teams and systems, helping plan AI and automation investments. It converts operational activity into structured data and delivers real-time views of task flows, bottlenecks, and deviations without complex integrations or manual time tracking. It differentiates itself with a privacy-first design and system-level visibility (not employee monitoring) and SOC 2 Type 2 controls. The goal is to help mid-market and enterprise organizations optimize processes and achieve measurable ROI from automation, as evidenced by early customer savings.

Company Size

11-50

Company Stage

Seed

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2024

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Simplify's Take

What believers are saying

January 2026 launch created fresh demand among enterprises adopting AI and automation.
Early customer claims include $1.2 million saved in two months.
July 2026 website updates show active product development and ongoing positioning refinement.

What critics are saying

Celonis, ServiceNow, and UiPath already own enterprise process intelligence and automation budgets.
Similarweb lists Sonia, Ramain, and Wisedocs as 2026 workflow-intelligence competitors.
Reflow’s value depends on proving ROI fast; one missed deployment kills renewals.

What makes Reflow unique

Reflow launched February 11, 2026 with a $15M+ seed and enterprise workflow intelligence.
It maps work across people and systems, not just individual productivity or time tracking.
Privacy-first controls and SOC 2 Type 2 messaging target regulated operations teams.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

Basis Set Ventures

Feb 12th, 2026

Reflow’s $15M Seed Bringing Workflow Intelligence to AI Ops

We led Reflow’s $15M Seed to build the system of record for operational intelligence — bringing visibility and measurable ROI to enterprise AI automation.

Tech.eu

Feb 11th, 2026

Reflow launches following a $15M+ seed round focused on operational visibility for enterprises

Reflow launches following a $15M+ seed round focused on operational visibility for enterprises. The company plans to scale its platform to more mid-market and enterprise customers while expanding workflow and workforce intelligence capabilities to help organisations understand work processes before applying automation or AI. Reflow has closed a seed funding round of more than $15 million to support ongoing technology development and broaden access to its workflow and AI automation intelligence, alongside the launch of its workforce and workflow intelligence platform for enterprise customers. As organisations adopt AI, many are able to measure outcomes but have limited visibility into the processes that produce them. As operations scale, this can make it more difficult to assess capacity, identify automation opportunities, or evaluate the impact of AI initiatives. Reflow is designed to address this challenge by making operational work observable. The platform provides real-time visibility into how work moves across people, systems, and processes, without relying on time tracking, self-reported data, or complex integrations. By converting operational activity into structured data, it enables organisations to identify workflows suitable for automation and assess the results of those efforts. The platform takes a system-level approach, observing workflows end to end to surface task flows, bottlenecks, and process deviations. This supports more informed decisions around automation and optimisation and is suited to mid-market and enterprise organisations with large operational teams performing high-volume, computer-based work across functions such as customer support, accounting, legal, and compliance. Reflow is built to support understanding of workflows and capacity rather than monitoring individual employees. The platform incorporates privacy-focused design principles and enterprise-grade controls, including configurable metadata collection and flexible visibility settings. Founded by Ugur Kaner, a founder with Turkish roots now based in the United States, Reflow builds on prior experience in developing technology platforms for business users. Commenting on the launch and funding, Kaner said: Reflow gives leaders a clear, shared view of how work actually happens, so automation decisions are grounded in reality, not assumptions. In an AI-driven world, that visibility becomes essential infrastructure. Early users of the platform have reported improved visibility into operational capacity, more efficient resource allocation, and clearer identification of workflows suitable for automation. Looking ahead, the company plans to scale its platform to support a broader set of mid-market and enterprise customers while continuing to invest in product development. Its focus is on expanding workflow and workforce intelligence capabilities that help organisations better understand how work is performed before applying automation or AI, with the goal of establishing the platform as foundational infrastructure for AI-driven enterprise operations.

Reflow

Product Manager

About the job