Senior Global Account Manager

Company description


Overview

Job Description

Senior Global Account Manager primarily dedicated to the FrieslandCampina account, across core regions Asia, Europe, Middle East and Africa, with support for other brands as needed. FrieslandCampina is a multi-brand, multi-market client with many workstreams running at once. You will coordinate those workstreams, from business-as-usual (BAU) media delivery to transformational media projects that change how media is planned, bought and measured. Reporting directly to the Global Client Partner, you will turn business briefs into clear recommendations and coordinated delivery, operating independently while escalating major decisions and broader business direction.

Responsibilities

Key Responsibilities

• Strong client communication and proactiveness. Confidently take and distil briefs, clarify objectives, ask meaningful questions and challenge constructively. Present recommendations simply and turn conversations into decisions and actions. Stay closely connected with the Client Partner for broader business understanding and strategic direction.
• Coordinate across multiple projects. Run BAU and transformational projects side by side. Keep one clear view of all workstreams, owners, timelines, dependencies and budgets, so priorities are clear and nothing falls between teams or markets.
• Support transformational media projects. Be the day-to-day coordinator for media transformation work, such as new planning approaches, measurement, ways of working and roadmaps. Turn strategy into milestones, bring planners and markets along, and track progress and adoption.
• Connect teams and markets. Bring external and internal stakeholders, including regional leads and local markets, together around one integrated response, with clear responsibilities, timelines and follow-through.
• Make complexity clear. Adapt communication across languages, cultures and levels of digital knowledge. Make sure everyone understands what needs to happen, in which market, by whom and by when.
• Use AI practically. Improve daily work through approved AI tools for brief synthesis, meeting summaries, presentations and reporting, and look for automation opportunities that save the team time. Check accuracy and protect confidential information.
• Keep delivery on track. Coordinate project approvals and local requirements, keeping oversight of quality, quarterly client reviews.
• Own the day-to-day independently. Prioritise effectively, anticipate risks and resolve routine issues. Involve the Client Lead for escalations, major decisions and broader business direction, bringing a clear recommendation.

Qualifications

Who we are looking for.

A confident client communicator and strategic thinker with strong digital fluency. You connect people and priorities, simplify complex information and keep many projects moving across markets at the same time. You are comfortable switching between BAU delivery and longer-term transformation work. Organised, collaborative and commercially aware, you balance speed with quality and know when to act independently or involve the Client Lead. You are curious about where media is heading, including creative, influencer, GEO search and AI automation.

Pre-requisites for the role

• Ideally 5+ years of account management experience, with direct client ownership and multi-market digital campaign delivery.
• Proven experience coordinating multiple projects at once across markets, including BAU delivery alongside transformation or change programmes, with strong planning, prioritisation and follow-through.
• Excellent English and confident presentation skills; able to lead meaningful client conversations and communicate simply across cultures. Additional languages are an advantage.
• Strategic and analytical judgement: able to distil briefs, interpret results and connect media recommendations to business objectives.
• Experience integrating stakeholders and markets across global, regional and local scope, with strong attention to detail and accountability for independent delivery.
• Working knowledge of, or genuine interest in, Creative, Influencer Marketing and GEO (generative engine optimisation) search, and how they connect to media plans.
• Comfortable using AI and automation in everyday tasks, with sound judgement about accuracy, confidentiality and when human review is needed.
• Up-to-date knowledge of the latest developments in the digital landscape across the European markets mainly.
• Strong working knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager or equivalent platforms. Understanding of backend systems, ad serving, campaign setup, taxonomy, tracking, measurement and optimisation is essential. Familiarity with Campaign Manager 360, Google Analytics or equivalent tools, plus Excel and PowerPoint, is expected. GWI or other audience insights tools are a plus.

Additional information

What do we offer?

• A competitive salary, a laptop, phone, and travel expense reimbursement.
• The opportunity to (continue to) develop yourself and the option to take courses/workshops.
• Opportunity to work on big brands and with an experienced global agency across multiple verticals.
• A super ‘gezellig’ (if you know you know) and brand new office in the Staal-Kade building, Zuid area of Amsterdam (moving in December 2026).
• The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year.
• Discounts on Classpass and a bike plan.
• A work environment where everyone feels heard, valued, and respected.

Did reading this spark your enthusiasm? Then send us your application and CV now, and who knows, you might be joining us soon at Publicis Groupe in Amsterdam. We look forward to meeting you!