Product Manager
Posted on 10/18/2023
INACTIVE
Relay

201-500 employees

Enterprise communication software
Company Overview
Relay is on a mission to help frontline workers by building a platform that makes them feel better, faster, and safer than ever before. Relay has designed, built, and launched an entirely new product category – a simple, rugged, internet-enabled smart-device and all the software that runs it – that is disrupting the handheld radio industry for B2B enterprise clients and non-desk workers.

Company Stage

Series A

Total Funding

$13M

Founded

2015

Headquarters

Raleigh, North Carolina

Growth & Insights
Headcount

6 month growth

12%

1 year growth

55%

2 year growth

89%
Locations
Raleigh, NC, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Segment
Marketing
CategoriesNew
Sales & Account Management
Product
Requirements
  • Education: Bachelor's in Business, Economics, Entrepreneurship or other related field
  • Work Experience: 2+ years in a related financial, product or software field
  • Ability to deal with ambiguity and shifting priorities
  • Strong desire to succeed and the ability to self-motivate
  • Curiosity and a constant desire to learn (evidenced by being a being moderate to high volume reader or consumer of podcasts in fields related to business and technology)
  • Eagerness to actively engage with customer and co-workers
  • Willingness to travel
  • Entrepreneurial interest and passion for the startup space
Responsibilities
  • Spend significant time with customers in emerging segments and learn to identify new segments for go-to-market expansion
  • Rigorously analyze potential new segments and develop an understanding of the addressable market size for Relay
  • Identify key personas in new customer segments and deeply understand their priorities and motivations
  • Perform analysis of existing/alternate solutions and identify how Relay can gain a competitive advantage vs these solutions
  • Develop a deep point of view on the use cases and value propositions that most resonate within new segments
  • Deeply understand buying catalysts and the conditions that are usually present when a customer begins to look for a new solution like Relay
  • Create business cases and customer case studies that illustrate the impact of Relay within a customer segment
  • Arm Sales, Marketing, and Operations, with written strategy documents that arm them to effectively acquire and care for customers in a new segment
  • Meet regularly with Operations, Sales and Solutions Engineering teams to gather customer feedback and insights into new segments for GTM focus