Market Leader
United Bank
Market Leader
United Bank
Community bank with local decision-making.
The Market Leader is responsible for the growth, performance, client experience, talent development, and fiduciary oversight of an assigned Wealth Management market. Serving as the senior Wealth Management leader within the market, this role leads a team of fiduciary advisors, institutional advisors, and support professionals while maintaining key client relationships and driving new business development. The Market Leader partners closely with market and regional bank leadership to expand referral opportunities, deepen client relationships, and ensure the delivery of exceptional fiduciary, investment, and wealth management solutions.
RESPONSIBILITIES:
Market Leadership & Business Growth
• Serve as the senior Wealth Management leader within the assigned market and act as the primary representative of Wealth Management throughout the community.
• Develop and execute market business plans that support growth in assets under management, revenue, referrals, and client acquisition.
• Establish and maintain strong relationships with community leaders, centers of influence, attorneys, accountants, and strategic referral sources.
• Lead local business development efforts, networking activities, educational events, and community engagement initiatives.
• Partner with Commercial Banking, Business Banking, Retail Banking, and Private Banking leaders to identify opportunities and generate referrals.
• Monitor market performance and implement strategies that support achievement of growth and profitability objectives.
Client Relationship Management
• Maintain executive-level responsibility for selected high-value and complex client relationships.
• Lead client discussions regarding fiduciary administration, investment performance, wealth planning, and relationship strategy.
• Support retention of key relationships through proactive client engagement and consultative problem solving.
• Participate in prospect meetings, proposal presentations, and relationship onboarding activities.
• Serve as an escalation resource for complex client situations and relationship concerns.
Fiduciary Risk & Market Oversight
• Ensure fiduciary activities within the market are administered in accordance with governing documents, regulatory requirements, and internal policies.
• Promote consistent application of fiduciary standards, risk management practices, and operational controls across the market.
• Review complex discretionary matters and provide guidance regarding fiduciary decision-making.
• Partner with Compliance, Risk, Legal, and Wealth Management leadership to identify and address potential concerns.
• Ensure timely resolution of audit findings, compliance issues, and operational exceptions.
Team Leadership & Talent Development
• Lead, develop, coach, and retain high-performing fiduciary and wealth management professionals.
• Establish clear performance expectations and accountability measures aligned with business objectives.
• Conduct performance evaluations, career development discussions, and succession planning activities.
• Foster collaboration, employee engagement, and a client-focused culture across the market.
• Support onboarding, mentoring, and professional development opportunities for team members.
• Champion the organization's leadership expectations by promoting accountability, continuous growth, sound judgment, and employee development.
SKILLS/QUALIFICATIONS:
• Bachelor’s degree required, master’s degree is a plus
• Minimum of ten (10) years of financial sales, investment, or portfolio management experience required
• Minimum of five (5) years of wealth management experience required
• Ability to attain Certified Trust and Financial Advisor certification (CTFA) within one year of employment required
• Certified Financial Planning certification highly desired
• Abili
SKILLS/QUALIFICATIONS:
• Bachelor's degree required; Master's degree or advanced professional designation preferred.
• Minimum of eight (8) years of experience in wealth management, trust administration, fiduciary services, investment management, private banking, or related financial services field required.
• Minimum of three (3) years of leadership or supervisory experience preferred.
• CTFA®, CFP®, CFA®, CPA, JD, or comparable professional designation preferred.
• Advanced knowledge of fiduciary administration, wealth management services, trust operations, and investment principles.
• Demonstrated success in business development, relationship management, and market growth.
• Strong understanding of fiduciary risk management, regulatory requirements, and client service standards.
• Proven ability to lead, coach, and develop professional-level employees.
• Excellent communication, presentation, and relationship management skills.
• Ability to influence outcomes across multiple business lines and stakeholder groups.
• Ability to travel within assigned markets and attend client, business development, and community events.
KEY COMPETENCIES:
• Market Leadership
• Business Development
• Talent Development
• Fiduciary Expertise
• Strategic Thought Leader
Essential Functions:
• Ability to sit for extended period of times
• Ability to converse and exchange information with all levels of staff within organization and external clients for extended period of times.
• Ability to observe, perceive, identify, and translate data
• Ability to travel via air, rail, automobile and/or bus.
This job description is not intended to be all-inclusive and the employee will also perform other duties as assigned. It is not an employment contract. United Bank reserves the right to modify job duties or job descriptions at any time.
ty to present situations and resolutions effectively
• Ability to travel as business needs arise, some travel may require overnight stay
• Ability to read and interpret legal documents
• Ability to design, develop, and support fiduciary responsibilities and transactions
• Ability to sell financial solutions to clients and prospects
• Excellent customer service skills
KEY COMPETENCIES:
• Industry Knowledge and Expertise
• Client relationship building
• Business development focused
• Sound judgement and decision making
• Presentation Skills
Essential Functions:
• Ability to sit for extended period of times
• Ability to converse and exchange information with all levels of staff within organization and external clients for extended period of times.
• Ability to observe, perceive, identify, and translate data
• Ability to travel via air, rail, automobile and/or bus.
This job description is not intended to be all-inclusive and the employee will also perform other duties as assigned. It is not an employment contract. United Bank reserves the right to modify job duties or job descriptions at any time.
In Bethesda, MD, the expected base pay salary range for this role is $165,818- $290,182, placement within the range will be determined on an individualized basis commensurate with experience and skills and is only one part of the total compensation package. Your base salary may be subject to an annual merit increase based upon performance and, depending on the position, may be eligible for cash bonuses, long-term incentives, commissions, and other United Bank sponsored benefit programs. At United, we recognize our employees as our greatest asset, and we strive to provide professional and personal development opportunities such as career advancement, job and industry trainings, wellness initiatives, mentoring and leadership programs.
Please click here to access a list of benefits for which this position is eligible. Additional information regarding United's Mission, Values and Culture can be found here.
At United, our strength is our people, and we are committed to nurturing a culture that is reflective of the communities we serve; promotes respect and a shared purpose; and aligns with our core values.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
Please click here to access a list of benefits for which this position is eligible. Additional information regarding United's Mission, Values and Culture can be found here.
At United, our strength is our people, and we are committed to nurturing a culture that is reflective of the communities we serve; promotes respect and a shared purpose; and aligns with our core values.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
Community bank with local decision-making.
United Bank is a community bank serving markets in the Mid-Atlantic and Southeast with more than 220 locations and 2,500 employees. It combines local decision-making and personalized service with the resources, products, and technology of a larger bank. The bank builds long-term personal relationships, offering customized financial solutions to help customers grow and thrive while maintaining safe, sound, and secure practices. Its goal is to be a reliable banking partner for customers, team members, shareholders, and communities for decades, backed by strong earnings and solid asset quality as a stable, FDIC-insured institution and Equal Housing Lender.
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