Analyst – Commerce Media

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."​

Overview

Our world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward. 

We’re looking for an outstanding Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. 

Sound like you? Read on.

Responsibilities

The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc).

Most importantly, you must possess a strong inner drive to bring your knowledge and ability to learn quickly to manage both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc. 

Day to day your role includes:

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Running the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
• Aggregate data from retailer UI, retailer API, and other data sources into data storage platforms for both BU and eComm funded activity
• Assisting in the development of client-facing campaign performance reports
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities

Outside of day-to-day

• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

Qualifications

• Digital media familiarity or experience in digital roles (internships included)
• Basic knowledge of how digital advertising works and can confidently define programmatic
• Basic knowledge of media or retail media platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2030.