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Full-Time

Acquisition Coordinator

Paid Social

Confirmed live in the last 24 hours

The Farmer's Dog

The Farmer's Dog

501-1,000 employees

Fresh, human-grade dog food delivery service

Consumer Goods
Food & Agriculture

Compensation Overview

$55k - $60kAnnually

+ Equity Ownership + Market Competitive Package

Entry, Junior

New York, NY, USA

Requires in-office presence 2-3 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Google AdWords
Marketing
Looker
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 1+ years of direct digital marketing experience (subscription or DTC experience a big plus)
  • Paid social and/or display/native performance marketing experience, either client-side or at a digital agency
  • Experience with Facebook Ads Manager, Google Ads, TikTok. Pinterest is a plus.
  • Proficient in Microsoft Excel and have experience with either Google Analytics or Looker
  • Experience running A/B tests and have a strong analytical mentality and problem-solving skills
  • Understanding of marketing KPIs (CPA, CVR, CTR, etc.)
  • Enjoy autonomy to test new and innovative ideas to help scale programmatic channels
  • Passion for performance marketing, staying on top of the changing ecosystem including advertising channels, technologies, and new creative formats
  • Collaborative attitude and the ability to thrive in a team environment
  • Excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively to drive business results
  • Able to thrive in a fast-paced and ambiguous environment, naturally curious and a proactive self-starter, constantly on the lookout for new opportunities and solutions
  • Owner mentality, excellent problem-solving skills and can prioritize tasks effectively
Responsibilities
  • Manage end-to-end paid social campaign set up and daily optimizations
  • Partner with groups across the business to ensure timely launches of new campaigns within our brand voice and guidelines
  • Use analytical skills to dive deep into daily, weekly, and monthly performance, providing reports and analysis for cross functional stakeholders to drive decision making
  • Manage full cycle relationships with channel reps including proactive support, regular check ins, providing them with proper assets and data, and keeping them up to date on new launches and campaigns
  • Assist with budget pacing and contributing to higher level strategy across channels
  • Generate creative briefs to present to both internal and external partners to ensure a regular cadence of asset testing across channels

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. Their service allows customers to create personalized meal plans for their dogs through their website. The food is prepared in the U.S. using high-quality ingredients and is free from preservatives and artificial additives, setting it apart from traditional dog food options. This subscription-based model ensures that pet owners receive regular deliveries, eliminating the need for store visits and reducing retail markups. The Farmer's Dog aims to improve pet health and well-being, as evidenced by customer testimonials reporting better weight management, increased energy, and fewer digestive problems in their dogs.

Company Stage

Series D

Total Funding

$168.1M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

14%

1 year growth

32%

2 year growth

50%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Farmer's Dog's potential valuation increase, as it seeks to raise hundreds of millions, indicates strong investor confidence and growth prospects.
  • Partnerships with veterinary associations like WSAVA and pet wellness centers like The Dog House Pet Salon enhance credibility and expand market reach.
  • Customer testimonials and significant health improvements in pets bolster the brand's reputation and customer loyalty.

What critics are saying

  • Raising significant capital could lead to pressure for rapid growth, potentially straining operational capabilities.
  • The premium pricing of fresh, human-grade dog food may limit market penetration to higher-income pet owners.

What makes The Farmer's Dog unique

  • The Farmer's Dog offers fresh, human-grade dog food, setting it apart from traditional pet food brands that use preservatives and artificial ingredients.
  • Their direct-to-consumer subscription model ensures food freshness and eliminates retail markups, providing better value and quality to customers.
  • Personalized meal plans tailored to individual dogs' needs enhance customer satisfaction and pet health, a unique selling point in the pet food market.

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount