Full-Time

Acquisition Coordinator

Paid Social

Posted on 9/27/2024

The Farmer's Dog

The Farmer's Dog

501-1,000 employees

Fresh, human-grade dog food delivery service

Food & Agriculture

Compensation Overview

$55k - $60kAnnually

+ Equity Ownership + Market Competitive Package

Entry, Junior

New York, NY, USA

Requires in-office presence 2-3 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Looker
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 1+ years of direct digital marketing experience (subscription or DTC experience a big plus)
  • Paid social and/or display/native performance marketing experience, either client-side or at a digital agency
  • Experience with Facebook Ads Manager, Google Ads, TikTok. Pinterest is a plus.
  • Proficient in Microsoft Excel and have experience with either Google Analytics or Looker
  • Experience running A/B tests and have a strong analytical mentality and problem-solving skills
  • Understanding of marketing KPIs (CPA, CVR, CTR, etc.)
  • Enjoy autonomy to test new and innovative ideas to help scale our programmatic channels
  • Passion for performance marketing, staying on top of the changing ecosystem including advertising channels, technologies, and new creative formats
  • Collaborative attitude and the ability to thrive in a team environment
  • Excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively to drive business results
  • Able to thrive in a fast-paced and ambiguous environment, are naturally curious and a proactive self-starter, constantly on the lookout for new opportunities and solutions
  • Owner, have excellent problem-solving skills and can prioritize tasks effectively
Responsibilities
  • Manage end-to-end paid social campaign set up and daily optimizations
  • Partner with groups across the business to ensure timely launches of new campaigns within our brand voice and guidelines
  • Use your analytical skills to dive deep into daily, weekly, and monthly performance, providing reports and analysis for cross functional stakeholders to drive decision making
  • Manage full cycle relationships with channel reps including proactive support, regular check ins, providing them with proper assets and data, and keeping them up to date on new launches and campaigns
  • Assist with budget pacing and contributing to higher level strategy across channels
  • Generate creative briefs to present to both internal and external partners to ensure a regular cadence of asset testing across channels

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based service allows customers to receive regular deliveries of dog food, ensuring freshness and convenience without the need for retail markups. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' health, such as weight loss and better digestion. The goal of The Farmer's Dog is to enhance the quality of pet nutrition and promote the overall well-being of dogs.

Company Stage

Series D

Total Funding

$163.5M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

13%

1 year growth

34%

2 year growth

46%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing consumer interest in eco-friendly pet products boosts demand for The Farmer's Dog.
  • Partnerships with veterinary associations enhance credibility and customer trust.
  • The pet food market's expected growth offers expansion opportunities for innovative companies.

What critics are saying

  • Increased competition in the fresh pet food market could dilute market share.
  • Rising costs of high-quality ingredients may impact pricing strategy and profit margins.
  • Potential supply chain disruptions could affect timely delivery and customer satisfaction.

What makes The Farmer's Dog unique

  • The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.
  • Their subscription model provides personalized meal plans tailored to individual dogs' needs.
  • The company uses high-quality, preservative-free ingredients, setting it apart from traditional dog food.

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Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

INACTIVE