Overview
We’re looking for a creative and passionate copywriter to write on-brand copy that strategically delivers for both digital and physical channels. Reporting to our Director of Copy & Editorial, you will be the third of a small and nimble team amongst our broader creative team. You’ll work most closely with our Creative team and also collaborate with the Marketing, Merchandising, and ECommerce teams.
You’ll help write on exciting campaigns and product promotions for one of the best (sure, we’re a little biased), and fast-growing home interior brands. If you want to see your writing out there in the world (think retail, OOH, podcasts, and ecom), we encourage you to apply.
This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.
What you’ll do
- You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
- Help execute campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across digital, print, video, and out of home channels
- Write and edit site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
- Write and edit compelling and segmented marketing emails with the goal of maximizing open rate, click-through rate and conversion
- Write and edit ads and captions for our organic and paid social channels (in partnership with our Social and Marketing teams)
- Write and edit clear, concise, and compelling audio copy for podcast, radio and television channels
- Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer
We’re looking for someone who brings
- 3+ years of copy experience, particularly in the consumer goods or e-commerce space
- Ideally, writing experience in, and passion for, the interior design and home goods space (is a plus!)
- Prior experience writing product copy as well as marketing copy (email, Facebook, etc)
- Ability to adapt when working on a broad range of projects (knows the difference between a compelling subject line, witty social caption and an e-commerce product description or long-form brand story)
- Experience tailoring and differentiating between channels
- Skills in translating data and insights into creative execution
- A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing
- Strong attention to detail in copyediting and proofreading
- SEO & SEM knowledge (is a plus!)
Compensation & Benefits
At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The base salary range for this role is $80K.
Beyond base salary, we contribute significantly to offset the cost of health benefits, offer a 401K with a 4% Safe Harbour match, grant a $1K annual wellness bonus, have commuter benefits, and also provide a yearly product allowance.
We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.
Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.
Why join us?
- Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
- We work hard but are well-rounded and well-rested. Hanging with coworkers is encouraged. So is taking a vacation, getting a great night’s sleep (our day starts at 10 am), and getting out of here at a reasonable time (we have year-long summer Fridays that end at 3 pm).
- Care about growth? So do we. We’re growing, so we’ve got tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up every single day, and we always look internally first.
- Hybrid work - our HQ team has 2 days in and 3 days remote schedule.
- And don’t just take our word for it! We’re honored to be recognized by various industry tastemakers for the work we’ve put into our culture and employee engagement, including accolades from LinkedIn Top Startups (in 2020 and 2021!), Inc.’s Best Workplaces and Forbes Best Startup Employers in America (in 2022 and 2023!).
Everyone is welcome at Brooklinen - we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.
About Brooklinen
Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.
We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront.
We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.
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