Full-Time

Senior Product Manager

PBM Member Experience

Posted on 9/19/2025

Rightway

Rightway

501-1,000 employees

Employer-based healthcare navigation and support

Compensation Overview

$150k - $195k/yr

New York, NY, USA

Remote

Category
Product (1)
Required Skills
Product Management
Data Analysis
Requirements
  • 5+ years of product management experience, ideally blending consumer product and healthcare expertise
  • Strong track record of shipping B2C experiences that drive engagement and habit formation
  • Comfortable with experimentation, behavioral design, and data-driven optimization
  • Excellent communicator and collaborator; able to rally engineers, designers, and clinicians around the member voice
  • Passionate about building healthcare experiences that are as intuitive and delightful as the best consumer apps.
Responsibilities
  • Own and evolve the vision for Rightway’s digital pharmacy experience, keeping members at the center of every product decision.
  • Build intuitive, engaging features—like drug search, cost transparency, benefits clarity, and personalized reminders—that turn complex pharmacy benefits into simple member experiences.
  • Partner closely with design, engineering, and clinical experts to create elegant solutions that balance usability with operational and regulatory needs.
  • Use experimentation, analytics, and member feedback to continually improve adoption, satisfaction, and outcomes.
  • Inspire the team with insights about member behavior and trends in digital health, translating them into actionable roadmaps.
  • Lead and mentor an Associate Product Manager, fostering a culture of creativity, empathy, and data-driven decision making.
  • Stay curious—explore how AI, digital retail, and consumer health innovations can push our member experience forward.
Desired Qualifications
  • Background in digital retail pharmacy or PBM member experiences
  • Experience with regulated markets (Medicare) or pharmacy data standards
  • Hands-on exposure to AI-powered product development or prototyping
  • Advanced degree in a relevant field (MBA, MPH, technical discipline)

Rightway provides a consumer healthcare navigation platform for employees, combining a dedicated care team with a centralized mobile app to guide users through the healthcare system. The core product is patient navigation: each employee is paired with physicians, clinicians, nurses, and pharmacists who act as a single point of contact for all healthcare needs. The RightwayRx platform adds resources such as formulary guides and prior authorization forms, along with analytics to measure engagement and outcomes. The service is delivered via employer-sponsored benefits, aiming to cut healthcare spending while improving employee health. Unlike others, Rightway emphasizes a personalized, concierge-level care team, proactive engagement, cost education, and data-driven improvements to demonstrate ROI for employers.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$240.8M

Headquarters

New York City, New York

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Ranked #42 on 2025 Deloitte Technology Fast 500 from rapid revenue growth.
  • Serves over four million members with GLP-1 weight management program.
  • Key hires like Ashley Hasle as CCO and Ryan Belkin from CVS drive expansion.

What critics are saying

  • Amazon Pharmacy bundles PBM with primary care, eroding Rightway's model in 6-12 months.
  • CVS Caremark uses Ryan Belkin's knowledge to poach enterprise clients like Tyson in 12-18 months.
  • GLP-1 shortages prevent outcomes data delivery, causing contract cancellations in 3-6 months.

What makes Rightway unique

  • SureSpend™ eliminates PBM conflicts with Precision Pricing Guarantee and Zero-Markup Wrap.
  • Dedicated care teams pair physicians, nurses, and pharmacists for concierge-level support.
  • RightwayRx integrates pharmacy navigation with proactive drug search in mobile app.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
PR Newswire
Apr 7th, 2026
Rightway launches GLP-1 weight management programme as 83% of employers lack outcomes data

Rightway has launched Care Complete Weight Management, a programme helping employers measure outcomes from GLP-1 investments. The launch follows a 2025 survey of 200 benefits leaders showing 83% want comprehensive outcomes data like BMI changes, whilst most currently lack access. The programme integrates clinical support within Rightway's pharmacy benefit, offering proactive member outreach, dedicated nurses, pharmacists and dietitians, continuous monitoring and adherence support. It provides employers with visibility into medication patterns, adherence rates and clinical outcomes to demonstrate ROI. According to the survey, 93% of employers want pharmacist support for GLP-1 therapy members, whilst 79% wish to avoid adding another point solution. The programme addresses vendor fatigue by embedding weight management within existing pharmacy benefits rather than requiring separate solutions.

PR Newswire
Jan 21st, 2026
Rightway Eliminates Hidden Conflicts and Loopholes of Traditional PBM Pricing with SureSpend™

NEW YORK, Jan. 21, 2026 /PRNewswire/ -- Rightway, a company revolutionizing pharmacy benefit management and care navigation , today announced SureSpend™, a transparent drug spend management model that eliminates both the hidden conflicts of traditional PBM models and the loopholes found in typical per member per month (PMPM) guarantees. SureSpend establishes what genuine financial protection and accountability should look like in pharmacy benefits.Traditional PBM models create systematic conflicts of interest that drive up costs through opaque rebate retention and undisclosed discounts, formularies that favor high-rebate drugs over lower-cost alternatives, pharmacy ownership that steers members for additional revenue, and limited year-end reporting that delivers expensive surprises. Meanwhile, PMPM guarantees include exclusion lists that remove entire drug categories, such as vaccines and GLP-1s, from protection, capped refunds that expose clients to unlimited liability, shared savings clauses that allow PBMs to keep a portion of under-budget results, and cost shifting to members that masks true total spending.Rightway's SureSpend model solves challenges across both approaches, providing the industry's most comprehensive financial protection through its Precision Pricing Guarantee and Zero-Markup Wrap."Employers shouldn't have to choose between transparency with loopholes and traditional models with conflicts of interest," said Jordan Feldman, co-founder and CEO of Rightway. "The SureSpend model eliminates that false choice. This is the new standard: complete transparency, complete protection, and a partner whose success depends on lowering your costs."Rightway makes money through a simple administration fee, not on medications dispensed through the plan

PR Newswire
Dec 11th, 2025
Rightway Announces Key Executive Appointments to Accelerate Next Phase of Growth

Rightway announces key executive appointments to accelerate next phase of Growth. News provided by. NEW YORK, Dec. 11, 2025 /PRNewswire/ - Rightway, the leader in transparent, member-focused pharmacy benefit management (PBM) and personalized care navigation, today announced several key executive appointments that will drive the next phase of growth as demand for pharmacy benefit alignment and high-performance care navigation continues to surge. Ashley Hasle Promoted to Chief Commercial Officer Ashley Hasle has been named Chief Commercial Officer, effective January 1, 2026. In this role, Hasle will lead all commercial strategy and execution, including sales, partnerships, client success, and go-to-market operations. Since joining Rightway in 2024, Hasle has built a world-class growth function, driving significant expansion and exemplifying Rightway's commitment to redefining what's possible in healthcare. She brings proven expertise in accelerating revenue growth, scaling high-performing commercial teams, and shaping market strategy across the healthcare and benefits landscape. Her leadership has been instrumental in Rightway's momentum as employers increasingly seek alternatives to traditional PBM models. "I am honored to lead Rightway through such a pivotal moment," said Ashley Hasle. "Rightway has built something truly differentiated: an integrated model that brings clarity, compassion, and simplicity to a system that desperately needs it. I'm energized to work alongside this exceptional team to expand our impact, bring unmatched service to plan sponsors, and deliver meaningful outcomes for the millions of members who depend on us." Scott Musial Transitioning to President of Rightway Rightway also announced that Scott Musial will transition into the role of President of Rightway. Musial has been instrumental in driving Rightway's growth and innovation, leveraging his healthcare and commercial expertise to advance a model that is reshaping the industry. He built and scaled an exceptional team that has become the foundation of the company's operational excellence. Under his leadership as Chief Commercial Officer, Rightway achieved significant revenue growth, broke into the enterprise market, and became the PBM of choice for America's most innovative employers by championing pricing transparency, superior member experiences, and solutions that meet evolving employer needs, achievements that contributed to the company's recent #42 ranking on the Deloitte Technology Fast 500. As President, Musial will focus on corporate strategy, risk management, and serving as a senior advisor to the organization. Ryan Belkin Joins Rightway After 20 Years at CVS Health The company also announced that Ryan Belkin has joined Rightway as Executive Vice President of Growth, following more than 20 years at CVS Health, where he most recently served as Division Head of Employer Sales. After two decades in the pharmacy benefit space, Belkin was intentional in seeking an organization whose values and business model align with his vision for meaningful change. He brings deep industry expertise and was drawn to Rightway's conflict-free approach, advanced technology platform, and unwavering focus on the member experience. "I'm excited to work for an organization that fully aligns with client interests and serves as a true extension of plan sponsors in their pursuit of measurable results," said Ryan Belkin. "These leadership appointments reflect our commitment to building a world-class team capable of transforming how people experience healthcare," said Jordan Feldman, Co-Founder and CEO of Rightway. "Ashley, Scott, and Ryan each bring exceptional expertise and a shared passion for fixing a system that too often fails the people it's meant to serve. Their leadership will play a critical role in guiding Rightway through our next chapter of innovation and growth." About Rightway Rightway is transforming pharmacy benefits and care navigation with a member-first approach that blends expert clinical guidance, high-touch service, and intuitive technology. Serving over four million members, Rightway delivers personalized, evidence-based support that improves outcomes, drives engagement, and reduces costs. Rightway is the only PBM that integrates pharmacy navigation from clinical experts, guiding members to high-value medications while delivering fully aligned pricing, 100% transparency, and a total spend guarantee. Its care navigation solution simplifies healthcare with proactive, clinician-led support, creating better experiences for members and measurable savings for employers. With Rightway as their healthcare benefits partner, employers don't have to compromise on employee health, happiness, or their company's results. Learn more at www.rightwayhealthcare.com. Rightway contact: Rita Lebedeva, SVP of Marketing [email protected] SOURCE Rightway

HIT Consultant
Nov 22nd, 2024
Rightway & Curai Health To Offer Ai-Powered Virtual Urgent Care

What You Should Know:–  Rightway, a company transforming care navigation and pharmacy benefits,  announced a strategic partnership with Curai Health, an AI-powered virtual clinic to maximize member outcomes and reduce costs.–  Members can access Curai for virtual urgent care 24/7 through the Rightway app. Within minutes, members can connect with a Curai MD, DO, or ARNP for diagnosis, treatment, prescriptions, and follow-ups as needed. Rightway nurses ensure seamless post-visit support by coordinating prescriptions, labs, imaging, referrals, and driving members to third-party solutions when applicable to enhance ongoing care.Transforming Healthcare Access with AI-Powered Virtual Care and Navigation SolutionsCurai Health: Redefining Virtual Primary CareCurai Health is a trailblazer in leveraging artificial intelligence (AI) to revolutionize clinical workflows, delivering high-quality and affordable virtual primary and urgent care. Established in 2017, Curai Health combines the expertise of dedicated, licensed clinicians with AI-driven efficiencies to achieve superior care delivery. This hybrid model enables:On-demand, affordable, and accessible healthcare services.Enhanced patient engagement, improved outcomes, and cost reductions for health systems and insurers.Streamlined patient care coordination, facilitated through its AI-powered clinical teams.Curai Health partners with insurers and health systems, ensuring seamless integration with existing workflows. Its innovative, chat-first platform empowers clinicians to provide personalized care at a fraction of the cost, democratizing healthcare access for diverse populations.Rightway: Simplifying Healthcare NavigationRightway transforms the healthcare experience by serving as a centralized entry point for benefit offerings through its user-friendly platform

PR Newswire
Nov 21st, 2024
Rightway Partners With Curai Health To Expand Access To High-Quality, Affordable Virtual Care

NEW YORK, Nov. 21, 2024 /PRNewswire/ -- Today, Rightway, a company transforming care navigation and pharmacy benefits, announced a strategic partnership with Curai Health, an AI-powered virtual clinic to maximize member outcomes and reduce costs. Members can access Curai for virtual urgent care 24/7 through the Rightway app. Within minutes, members can connect with a Curai MD, DO, or ARNP for diagnosis, treatment, prescriptions, and follow-ups as needed. Rightway nurses ensure seamless post-visit support by coordinating prescriptions, labs, imaging, referrals, and driving members to third-party solutions when applicable to enhance ongoing care. Rightway provides members with a clinical care team and a user-friendly platform that serves as a single entry point to healthcare that consolidates and centralizes all benefit offerings

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