Practice Lead Martech
About the job
- At least 10 years of experience in Martech, CRM, or Digital Marketing Technology.
- Strong technical expertise with Martech platforms, including CDP, marketing automation, personalization, and analytics.
- Demonstrated experience combining business development and client delivery.
- Experience managing multicultural, multisite teams, ideally across France and offshore locations.
- A data-driven and results-oriented approach.
- Ability to bridge business and technology.
- Proficiency in go-to-market strategy and consultative selling.
- Offer vision and solution engineering capabilities.
- Strong leadership and team-building ability.
- Strong commercial and interpersonal skills.
- Comfort working in a matrixed and international environment.
- Impact and transformation orientation.
- Bilingual proficiency in English.
- Lead go-to-market activities for the Martech offering in collaboration with technology partners, including Braze, Imagino, Adobe, and Bloomreach.
- Develop the client portfolio and accounts with potential for multiple areas of expertise.
- Contribute to strategic responses and key proposals.
- Manage the practice's sold gross margin and P&L.
- Build packaged offerings and innovative models, including freemium, AI agents, and BAV data.
- Lead and unite a team of 50 employees in France and Morocco.
- Ensure talent development, engagement, and retention.
- Lead the practice executive committee and manage collective performance.
- Connect the team with VML and WPP international talent networks.
- Develop agile and innovative organizational models, including crews and shared product owners.
- Represent Martech expertise in the French market through speaking engagements, events, and publications.
- Produce benchmarks, studies, and reference content, including LinkedIn content, articles, and opinion pieces.
- Engage with client and prospective-client C-suite executives.
- Organize and host two leading CX events per year.
- Represent VML Consulting in partner organizations and influence networks.
- Knowledge of the consulting agency or IT services company market is a plus.
About the company
Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.
Company Size
5,001-10,000
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1958
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Simplify's Take
What believers are saying
- VML won Kohl's digital transformation work, signaling sticky enterprise demand in 2025.
- Healthcare and B2B remain strong; VML cites these as core growth categories.
- VML kept winning awards in 2026, including Gold at the ANDY Awards.
What critics are saying
- WPP cut hundreds of jobs in 2026, with VML employees notified directly.
- The FTC and eight states sued WPP in April 2026 over ad-buying practices.
- VML's brand is gone; integration into VML creates execution risk and identity drift.
What makes Wunderman Thompson unique
- Wunderman Thompson lives on inside VML, uniting commerce, data, and creative scale.
- VML combines 30,000 people across 64 markets, giving global delivery depth.
- WPP Open gives VML proprietary AI tooling with OpenAI, Claude, and Gemini.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Paid Vacation