Full-Time
Store Manager
Updated on 9/4/2026
The Normal Brand
51-200 employees
Craft casual wear and accessories
No salary listed
Omaha, NE, USA
In Person
 Retail (1) |
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- Five or more years of retail apparel management experience.
- Proficiency in verbal and written communication with headquarters and the store team.
- Strategic thinking and planning skills.
- Inventory integrity, time management, and merchandising abilities.
- Proficiency with Microsoft Word, Microsoft Excel, and Google Drive.
- Ability to adapt quickly to new systems and processes.
- Flexible availability to work nights, weekends, and holidays.
- Inspire, develop, and lead the team to drive an excellent customer experience and revenue.
- Manage revenue and payroll.
- Recruit, hire, and retain the store team.
- Implement high customer service standards throughout the store and team.
- Create and maintain relationships with guests.
- Encourage suggestive selling to maximize revenue.
- Monitor inventory levels and communicate specific replenishment needs to headquarters.
- Maintain a clean store and merchandise to company standards.
- Provide constructive feedback to the District Leader on all aspects of the business.
- Mentor and develop the team through clear communication.
- Create a schedule that is adequately and efficiently staffed to business needs.
- Educate and train the team on product knowledge.
- Participate in weekly calls with peers and the District Leader.
- Secure the store.
- Multi-unit Store Manager experience.
- Six or more years of retail management experience.
- Fashion or apparel industry experience.
- Proficiency with Shopify and Shopify POS.
- Experience as an apparel buyer.
What The Normal Brand does: It designs and sells craft casual wear and accessories intended for everyday use by people who want understated style that works in both urban and rural settings. How its products work: The brand focuses on versatile, everyday clothing such as shirts and accessories that are comfortable and easy to wear in a variety of environments, emphasizing simple, dependable style rather than flashy details. How it differs from competitors: The Normal Brand emphasizes practical, versatile casual wear rooted in a basement-started, family-led origin, delivering understated designs meant to transition from city life to country life without fuss. What its goal is: To provide accessible, well-made everyday clothing (like the classic Normal shirt) that fits real-life wear for people who move between different settings with comfortable, timeless style.
Company Size
51-200
Company Stage
Grant
Total Funding
$50K
Headquarters
St. Louis, Missouri
Founded
2015
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Simplify's Take
What believers are saying
- Southlake opened October 16, marking The Normal Brand’s first Texas location.
- West County Center opened in August 2025, showing continued brick-and-mortar momentum.
- The company still markets strong comfort and durability, supporting repeat purchases and word-of-mouth.
What critics are saying
- Mall of America closes in 2026, signaling lease risk and weak site control.
- Competing against larger casualwear chains, The Normal Brand faces margin pressure and copycat products.
- If store productivity stalls, retail expansion can exhaust capital before national scale.
What makes The Normal Brand unique
- Jimmy Sansone’s Puremeso fabric anchors a comfort-first, durable casualwear niche.
- The Sansone brothers built a tightly branded men’s and women’s lifestyle label since 2015.
- Thirteen stores across eight states, plus Texas entry, prove regional retail traction.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Performance Bonus
Employee Discount
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 2%2 year growth
↑ 0%The Normal Brand opens 1st Texas location in Southlake. The Normal Brand sells men's and women's clothing in Southlake Town Square. (Cody Thorn/Community Impact) The Normal Brand, a clothing store for men and women, has opened in Southlake Town Square. The store sells sweaters, dresses, t-shirts, hoodies, pants, shorts, skirts, henleys, tank tops, jeans and button-up shirts that are dedicated to comfort, durability and versatility, according to the website. The clothes are made from scratch with a soft fabric called Puremso. Founder Jimmy Sansone wrote about the fabric on the company website, saying it's a mix of ribbed cotton, polyester and stretch fabric, which is then washed down to feel soft and broken in. According to the website, the fabric is comfortable and built to last. A grand opening event featured Dave's Pizza Oven serving pizza and a visit from Texas Rangers outfielder Evan Carter. A trio of brothers is behind the business, which was started by Jimmy Sansone in 2015. Conrad and Lan later joined the company. The first brick-and-mortar location opened in 2019, according to the website. The Southlake location, previously Scout's and Molly's women's boutique store, is the 13th for the St. Louis-based company and is the first in Texas. The Normal Brand has locations in eight states, according to the website. * Opened Oct. 16 * 1232 Main St., Southlake * www.thenormalbrand.com Cody joined Community Impact in August 2022. He covers local and county government; and businesses in Grapevine, Colleyville, Southlake and Keller. Prior to CI, Cody worked for various Missouri newspapers in Kansas City, St. Joseph, Maryville, Neosho and Joplin. When he is not writing, Cody enjoys attending sporting events, traveling and trying various barbecue establishments. Daily news about your community is free, and your support is invaluable. Give $10 now towards CI's journalistic mission across Texas.