Senior Marketing and Communications Specialist

Along with its robust undergraduate programs, the School of Arts and Sciences also includes SMFA at Tufts and the Graduate School of Arts and Sciences.

The Arts and Sciences Communications and Marketing team collaborates with central University Communications and Marketing (called “UCM”) and Graduate Admissions to execute communications, public relations, marketing and enrollment strategies. The team enhances the reputation and visibility of the School of Arts and Sciences, SMFA, and GSAS within and beyond Tufts while supporting efforts to attract and enroll both undergraduate and graduate students.

Under minimum supervision, the Senior Marketing and Communications Specialist develops, designs and executes strategies that promote the goals, mission and programs the School of Arts and Sciences (including SMFA and GSAS). This role sits on a team of three specialist who support the school, each with a portfolio divided by academic divisions (Arts and Humanities, Social Sciences, and STEM). This role reports to the Associate Director of Enrollment Marketing & Content Strategy.

This role:
Develops, produces and maintains high-quality website content and messaging for a portfolio of approx. 12-14 departments and programs across the school, which special focus on optimizing text for both external audiences and AI search.
Independently researches, recommends, and implements marketing projects and strategies.
Uses data and analytics to evaluate and report on effectiveness of marketing and communications strategies and content, and recommends improvements.
Acts as a liaison for the Marketing and Communications Team to academic departments and provides them expertise and advice. Guides and directs outside vendors and consultants on projects.