Activation Manager

RESPONSIBILITIES

• Execute implementation of the “Winning In” customer marketing strategy in KC.
• Building long-term relationships with key strategic customers.
• Ownership of the A&P budget and tools allocated to the City.
• Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers.
• Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
• BTL Agency Management: from briefing to execution.
• Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.
• Influence during IAP process to ensure resources and activities needed are covered during IAP process.

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• You will have an unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector.
• Minimum 3 years sales or marketing experience working preferably in the On Trade channel.
• Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
• Experience in balancing long and short-term priorities to create efficiencies.
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
• Experience of managing a budget and across multiple stakeholders.
• Negotiation skills.
• English and Spanish required.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.