Account Executive
Playfly Sports
Account Executive
Playfly Sports
Fandom-driven sports media and marketing technology
ACCOUNT EXECUTIVE, SPONSORSHIP SALES
East Lansing, Michigan
On-Site
THE RUNDOWN
Playfly Sports is looking for an Account Executive, Sponsorship Sales to join our team at Michigan State Sports Properties in East Lansing, Michigan.
The Account Executive, Sponsorship Sales will assist the General Manager to pitch and close enterprise partnership agreements between the university & Playfly. This role will also be responsible to generate incremental sponsorship revenue to meet and exceed individual and team goals. Lastly, this role will interact with and support current clients and sponsors during game day and non-sporting events.
WHAT YOU’LL ACCOMPLISH
· Assist in developing and executing a sales plan to meet individual and team revenue targets
· Identify and perform outreach to potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national companies
· Prospect, meet, and close new and renewal corporate sponsorships
· Develop and present compelling sales decks and presentations for new marketing partners
· Create sales proposals and draft/negotiate contracts
· Entertain and cultivate sponsors in non-game related settings
· Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
· Research sports sponsorship industry and stay current with relevant market trends and conditions
· Provide dynamic integrated partnership packages with a focus on digital and mobile sales
· Support team members with contract deliverables to ensure best-in-class experience for university partners and sponsors
· Other job-related duties as assigned
WHAT YOU’LL BRING
· Bachelor’s degree required
· 2-3 years of sponsorship sales experience required; Experience with integrated and “conceptual” sales preferred
· Proven experience meeting assigned sales quota
· Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients
· Proficient professional sales presentation skills
· Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
· Passionate about the college sports and athletics industry
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
· Ability to lift up to 50 lbs.
· Ability to sit, stand, and walk-up stairs
· Be available to travel for client presentations
· Must be able to work nights and weekends around sporting events
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Fandom-driven sports media and marketing technology
Activates and monetizes sports fans across professional, collegiate, and high school properties through sponsorships, brand integration in live games and highlights, and digital streaming. It uses a data-driven model called Fandom as a Service to analyze fan behavior and deploy engagement technology, content, and sponsorship activations across linear TV, streaming, and digital platforms. A distinguishing factor is owning or activating rights across pro, collegiate, high school, and venues, combined with end-to-end sponsorship sales and fan-focused marketing. The goal is to give partners a clear path to reach, engage, and monetize fans while growing sponsorship revenue across the sports ecosystem.
Explore more opportunities at Playfly Sports