Analyst – Digital Marketing & Measurement

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth. 

We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

December Graduates encouraged to apply. 

Location: Minneapolis, MN ; Chicago, IL 

This job requires permanent US work authorization. We are unable to accept candidates with temporary work authorization (e.g. CPT, OPT), nor candidates who will require work visa sponsorship (now or in the future).   

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About the Role: 

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients. 

At the Analyst level, each candidate will be paired with a Digital Marketing & Measurement business area that is aligned with their skillset and interests, where they will perform heavy data analysis and help execute and manage media programs for our clients. 

The Analyst Experience: 

Analysts will be assigned to one primary focus area but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation. 

• Primary focus areas will be determined collectively and shared 1-2 weeks before start date, listed above. 

• We will provide more information on the available teams / focus areas at this time and allow time for preferences to be recorded. 

• Analysts will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision 

• Analysts will meet with senior leaders for both project work and informational interviews 

Responsibilities of a Digital Marketing & Measurement Analyst: 

Responsibilities may vary based on available projects and practice areas. 

Subject Matter Expertise: Actively work towards creating competence in a specific Ovative subject matter (e.g. media, measurement, strategy). 

Hands-on digital media planning, execution, and optimization. Examples may include: 

• A/b testing 

• Landing page testing recommendations 

• On-page & Off-page optimization 

• Weekly and monthly reporting 

• Budget and goal pacing 

• Creative builds, testing & optimization 

• Audience creation & optimization 

• Promotion support 

• Heavy data analysis, reporting & insights of digital media performance 

• Cross-channel campaign planning, strategy, plan documentation, execution and optimization 

Structured problem-solving, analysis & communication: 

• Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau) 

• Translate analyses into clearly communicated insights via slides/documents/emails to the client 

Leadership development: 

• Manage work independently with initial direction from manager 

• Regularly speak up, ask questions and express your POV 

Client management: Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals 

• Strive to be the best interaction of the client’s day 

• Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits   

Skills and Qualifications: 

We’re looking for motivated candidates who are eager to learn and bring transferable skills to our team. Prior professional experience is not required. Successful candidates will demonstrate the following: 

• Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences). 

• Strong verbal and written communication skills, with the ability to share ideas effectively in group projects, presentations, or customer-facing interactions. 

• Consistently produces accurate, thorough, and organized work. 

• Able to work well with others and manage interactions with peers, instructors, teammates, or external stakeholders in a respectful, professional manner. 

• Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision. 

• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings. 

• Familiarity with basic tools such as MS Office, Google Workspace, or similar software. 

Pay Transparency:
At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits. 

For our Analyst positions, including the position of Analyst, Digital Marketing & Measurement our compensation range is $60,000 - 66,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 10% of base salary.

Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. 

At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process. 

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families. 

Benefits: 

We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit. 

Some tangible benefits and amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI  

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

• Generous paid vacation policy  

• 401k match program  

• Top-notch health insurance options, inclusive of same sex partners 

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs 

• Monthly stipend for your mobile phone and data plan  

• Sabbatical program  

• Charitable giving via our time and a financial match program  

• Shenanigan’s Day  

Additional information can be found at Ovative's Career Page.

The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.

Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! 

EEO & Accessibility: 

Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law). 

We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.

If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at [email protected].

Application Details and Process:

Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.

Open Until Filled or Otherwise Withdrawn:

We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons.