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CP Axtra

Wholesale and retail distributor with omnichannel

Senior Manager - Space & Assortment Range Management

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Bangkok, Thailand
In Person
RetailMerchandising

About the job

Responsibilities
  • Lead the development and optimization of macro-space floor plans for new stores, renovations, and format conversions to ensure optimal customer flow and logical category adjacencies.
  • Conduct analysis on space-to-sales performance and determine square footage and linear space allocation for each department and category based on profitability and strategic growth targets.
  • Collaborate with Construction, Format Development, and Store Operations to ensure physical store layouts are built according to the strategic merchandising brief and within budget.
  • Use floor plan heat-mapping and Customer Decision Trees (CDT) to position high-traffic, margin-accretive categories in premium store locations.
  • Direct the store ranging strategy to ensure the right mix of products is available across store clusters, formats, and localized demographics.
  • Manage the end-to-end category review calendar, guiding the Commercial (Buying) and SRD teams in analyzing SKU productivity, rationalizing underperforming items, and launching new lines.
  • Develop data-driven store grading and clustering models to tailor range width and depth for local shoppers.
  • Oversee the systems and processes that control store-level assortments and prevent over-ranging or under-ranging.

About the company

CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Bangkok, Thailand

Founded

1988

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Simplify's Take

What believers are saying

  • 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
  • H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
  • Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.

What critics are saying

  • Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
  • 2025 profit fell from weaker non-food sales and an IT system incident.
  • CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.

What makes CP Axtra unique

  • Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
  • The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
  • Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.

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Benefits

Health Insurance

Paid Vacation

Gym Membership

Performance Bonus

Company News

The Edge Media Group
Mar 4th, 2026
Thailand’s CP Axtra to buy The Food Purveyor for RM1.7 bil

Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.