Twinings

Produces and markets blended teas globally

Sales Operations Executive

Sales OperationsPosted on Nov 9

Full-timeRowville, AustraliaNo salary listed

About the Job

Requirements

Prior sales experience, ideally as a Sales Representative or Account Executive.
Strong communication skills.
Ability to collaborate effectively across internal teams and third parties.
Attention to detail, accuracy, and self-organization.
Motivation and enthusiasm for making improvements.

Responsibilities

Build strong relationships with Sales, Category, and Marketing teams.
Maintain and enhance the partnership with the third-party field provider, ensuring all key performance indicators are met within agreed timeframes.
Drive sales growth in selected Independents Multiple Store Ownership accounts by embedding the wider Independents channel strategy into detailed customer plans.
Assist with Independents customer range reviews by identifying growth opportunities under the supervision of the National Account Manager.
Complete new line forms, activations, and image submission processes for Independents customers.
Review and implement targeted field activity for priority Multiple Store Ownership customers.
Complete store visits and report new product development, activations, and pricing developments in the market to the business.
Review Independents promotional programs to maintain an always-on promotional strategy and ensure visibility to field providers.
Support the third-party field team in efficient and effective execution to deliver the Perfect Store.
Help implement operational policies and procedures, set expectations with the Sales team, and ensure compliance through audits and accountability for agreed plans.
Complete internal post-activity reviews covering photos, compliance percentage, return on investment, and key learnings with the Category team.
Educate internal stakeholders on key performance indicators and return on investment for each field event, and track test-and-learn activity across customers and channels.
Collaborate with Category, Sales, and Marketing teams to build sales toolkits, such as one-page sell-ins, to support field operations.
Assist in leading and managing third-party staff under the supervision of the Business Manager, Field Operations & Distributors.
Participate in regular internal team meetings to communicate objectives and activity updates and address challenges.
Ensure field activities comply with company policies, industry regulations, and safety standards.
Assist with regular audits and inspections to maintain compliance and operational efficiency, including attending ad hoc field days each quarter to understand current opportunities and challenges.
Serve as the key point of contact for store inquiries and complaints related to field operations.
Maintain a monthly field-results key performance indicator tracker by individual task.
Prepare and submit regular reports on field operations, performance metrics, and incident reports under supervision, translating compliance results and learnings into actions.
Maintain accurate records of field activities, resource utilization, and team performance on the Sales SharePoint page.
Identify areas for improvement in field operations and suggest strategic initiatives involving tenders, processes, technology, and reporting.
Stay updated with industry trends and best practices to enhance operational effectiveness, including store time and industry events.
Identify best-in-class competitor activations in Independents and share findings with the wider business.
Own structured quarterly cycle priorities and consolidate internally agreed execution priorities to ensure smooth execution of field activities.
Manage selected Multiple Store Ownership accounts in the Independents channel, identify partnership growth opportunities, embed them into annual trade plans, and administer product new line forms and monthly claims.

Desired Qualifications

A tertiary qualification, ideally a Bachelor of Business or Bachelor of Commerce.
Problem-solving and critical-thinking ability.
Commercial knowledge, including profit and loss statements and broader commercial considerations.

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose
The Sales Operations Executive will be focused on in-store execution across our customers and varied channels, ensuring Twinings execute with excellence through our third-party field provider. They will be accountable to delivering our agreed plan with 95%+ compliance.

This is an office based role (hybrid working) with some site visits to shadow and work with the Field team to ensure they have all the tools required to successfully drive growth.

Working closely with the Twinings Sales team, the role will consolidate the internally agreed execution priorities and ensure the smooth execution of field activities via structured quarterly cycle priorities that they will own.

This role will be responsible for selected Multiple Store Ownership (MSOs) account management within the Independents channel. They will support these customers by identifying opportunities to mutually drive growth in partnership and embedding this into annual trade plans. They will also be responsible for the administration requirements including product new line forms and monthly claims.

This role involves strong collaboration skills and coordination with various internal functions, to ensure effective field operations and growth with our Independents grocery channel.

Fundamentally, this role will:

Build strong relationships internally, focusing on Sales, Category and Marketing teams.
Maintain and further enhance our partnership with our third-party field provider – ensuring all KPIs are met within agreed timeframes.
Drive sales growth in selected Independents MSOs via embedding our wider independents channel strategy into detailed customer plans.

Sales Account Management:

Assist in Independents customer range reviews by identifying growth opportunities under supervision from the National Account Manager.
Complete all Independents customers new line forms, activation and image submission processes.
Review and implement targeted field activity for priority MSO customers.
Complete store visits and report back to business on any new news in NPD, activations and pricing mechanics in the market.
Review promotional programs in Independents to ensure we have an always on promotional strategy in market and it’s visibility to our field providers.

Field Operational Support:

Support the third-party field team to ensure efficient and effective execution- delivering the “Perfect store”.
Help implement operational policies and procedures to maintain high standards of performance. Setting expectations (in collaboration with Sales Team) and ensuring strong compliance via audits / accountability to the execution of agreed plans.
Complete internal post activity reviews (photos, compliance %, ROI and key learnings – working with the category team).
Educate internal stakeholders on the KPIs and ROI achieved for each field event, with test & learns tracked across each customer and channel.

Team Coordination:

Collaborate with the category, sales and marketing teams to build strong sales tool kits to support field operations (example one pager sell ins).
Assist in leading and managing the third-party staff under the supervision of the Business Manager- Field Operations & Distributors.
Participate in regular internal team meetings to communicate objectives, activity updates, and address challenges as they arise.

Compliance and Safety:

Ensure all field activities comply with company policies, industry regulations, and safety standards.
Assist in conducting regular audits and inspections to maintain compliance and operational efficiency (attend ad hoc days in the field each quarter understanding current opportunities and challenges)
The key point of contact for store inquiries and complaints related to field operations.

Reporting and Documentation:

Maintain monthly KPI tracker field results by individual task.
Prepare and submit regular reports on field operations, performance metrics, and incident reports under supervision (compliance & learnings into actions)
Maintain accurate records of field activities, resource utilization, and team performance (maintained on Sales SharePoint Page)

Continuous Improvement:

Identify areas for improvement in field operations and suggest strategic initiatives (tenders, processes, technology, reporting etc).
Stay updated with industry trends and best practices to enhance operational effectiveness (time in stores, industry events etc)
Identify competitor best in class activations in Independents and share back to wider business.

Essential:

Prior Sales experience – Ideally as a Sales Rep or Account Executive
Strong communication skills
Ability to collaborate effectively across teams and third parties
Detail-oriented (accurate and self organised)
Motivated and passionate (energised by making improvements)

Desirable:

Ideally tertiary qualified: Bachelor of Business / Commerce
Problem solving/ critical thinking ability
Commercial knowledge (P&Ls, broader commercials)

About the Company

Twinings

Produces and markets blended teas globally

Twinings is a global tea company with a 300-year heritage, producing a wide range of tea and beverage brands. It blends and creates teas through masterblending expertise and collaborates to innovate new flavors and products, aiming to energize, refresh, and comfort consumers. The company differentiates itself through its long history, disciplined execution, and international reach, turning ideas into market-ready products and sustaining growth across its brand portfolio. Its goal is to grow a successful international business by expanding its beverage offerings while staying true to its heritage and values.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Andover, MA
Founded: 1706

Recently Posted Jobs

Explore more opportunities at Twinings

See more jobs