Monetization Strategy & Operations Manager
TikTok
Monetization Strategy & Operations Manager
TikTok
Short-form video platform with ads
The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day. We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business. The Global Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting and insights, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally. The Monetisation Strategy & Operations Manager will be joining the SMB team within the EUI MSO team. It will be at the intersection of strategy setting, product research, data analytics, and project management to gain a deep understanding of our business and product, uncover growth opportunities, and lead execution in collaboration with sales and cross-functional partners Responsibilities: - Act as a key partner to our sales & product leadership teams focusing on various advertiser segments through providing insights, driving actions & influencing business outcomes. - Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis, as well as developing deep business, product & market understanding; drive cross-functional programs based on the levers identified, track progress and measure impact. - Drive business planning on a comprehensive EUI lense to including target setting, forecasting, business reviews & analysis, identifying new opportunities. - Lead market research on industry trends, business models, competitor benchmarking, as well as ad products and emerging tech to generate new insights and develop growth strategies - Partner with sales leadership and cross-functional teams to implement strategies and programs, track progress and measure impact - Foster cross functional collaboration through cultivating and maintaining strong working relationships with critical business partners
Minimum Qualifications: - 3+ years of experience in a growth environment, management consulting, investment banking, tech platforms, etc. - Experience using data to create compelling stories that communicate key messages across the organization and to influence various levels of management decision-making - Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets. Preferred Qualifications: - Experience with data visualization software, BI tools, or SQL is a plus - Experience in media, digital advertising, business intelligence, revenue strategy/operations is a plus - Familiarity with major sales CRM platforms (e.g. SalesForce,), Order Management Systems (Operative, FatTail, Prisma, etc.) and Ads Platforms (Google Ads Manager, Facebook, etc.) is a plus - Fast learner, ability to independently multi-task, prioritize, and manage time effectively - Experience working cross-functionally with various internal teams, including Finance, Sales, Systems, and Product
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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