Proposal Manager

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

Location: Gurugram, India

Role Overview

We are seeking a detail‑oriented and highly organized Proposal Writer/Analyst/Specialist to support our growing SaaS sales organization. Candidate will be responsible for developing high‑quality responses to RFPs, RFIs, RFQs, Security Questionnaires and DDQs, partnering closely with Sales, Presales, Product, Legal, Security, and AI teams to produce compelling, compliant, and customer‑focused proposals.

This role plays a critical part in helping the company win new business by clearly articulating our SaaS platform capabilities, value proposition, and differentiation.

Ideal candidate should be from the SaaS (Product) background with experience of working on Global commercial RFx’s majorly from regions like North America, Europe, APAC and Middle East.

Key Responsibilities

• Own end‑to‑end proposal development for RFPs, RFIs, RFQs, and security or compliance questionnaires, from intake through final submission

• Write, edit, and structure clear, persuasive, and compliant proposal responses tailored to enterprise SaaS buyers

• Collaborate with cross‑functional stakeholders (Sales, Solution Consultants, Product, Legal, Security, Finance) to gather accurate inputs and approvals

• Translate complex technical and product information into customer‑friendly, benefit‑driven language

• Ensure responses align with client requirements, scoring criteria, and submission guidelines

• Maintain and continuously improve a proposal content library (boilerplate responses, case studies, value statements, FAQs)

• Customize executive summaries, company overviews, and solution narratives for each opportunity

• Ensure consistency in tone, branding, and messaging across all proposal deliverables

• Track proposal timelines, risks, and dependencies to meet tight deadlines

• Support continuous improvement by incorporating win/loss feedback into proposal content

Required Qualifications

• Bachelor’s degree

• 3-5 years of experience as a Proposal Writer, Bid Manager, RFP Analyst/Sr. Analyst or RFP Specialist, preferably in a B2B SaaS or enterprise technology environment

• Hands‑on experience responding to enterprise RFPs, RFIs, and security questionnaires

• Strong written communication and editing skills with exceptional attention to detail

• Ability to manage multiple proposals simultaneously under strict deadlines

• Proven experience working cross‑functionally in a fast‑paced sales environment

Preferred Skills

• Experience with SaaS platforms, cloud technologies, or enterprise software solutions

• Familiarity with compliance and security frameworks (e.g., SOC 2, ISO 27001, GDPR)

• Experience using RFP or knowledge management tools (e.g., Loopio, Responsive, or similar)

• Hands-on experience in creating PPT’s, proposals.

• Understanding of enterprise procurement and buying processes

• Ability to analyze RFP scoring criteria and tailor responses accordingly

Key Competencies

• Excellent storytelling and persuasive writing

• Strong stakeholder management and follow‑through

• High level of organization and deadline discipline

• Ability to simplify complex technical concepts

• Ownership mindset with strong attention to quality and accuracy

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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