Full-Time

Coordinator

Email and SMS Marketing

Posted on 9/10/2025

Sol de Janeiro

Sol de Janeiro

501-1,000 employees

Brazilian-inspired skincare and body care

Compensation Overview

$65k - $70k/yr

United States

Hybrid

Category
Growth & Marketing (1)
Requirements
  • Bachelor’s Degree
  • Minimum of 2 years of experience in retention, lifecycle, or CRM marketing
  • Experience with Klaviyo preferred, but not required
  • Strong quantitative, analytical, and reporting skills
  • Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
  • Strong project management and organizational skills
  • Excellent writing and proof-reading skills
  • Clear, proactive communicator
Responsibilities
  • Support on campaign email and SMS marketing operations and execution including building, scheduling, and deploying daily marketing communications in collaboration with our email and SMS service provider
  • Work closely with the Senior Manager and digital creative and copy teams for email and SMS briefing including creating and editing email content and editing copy for SMS marketing
  • Own process of gathering and organizing digital assets and uploading into CRM deployment tool
  • Quarterly, audit the email and SMS trigger program and send reports to ensure conversations are operating as expected and creative is up-to-date
  • Participate and assist in the planning of email + SMS marketing campaigns; collaborate with DTC, Global, Creative and Product teams on email needs, priorities, and scheduling
  • Conduct competitor research around broadcast marketing emails, SMS, automated emails, personalized marketing, loyalty programs, and more to stay current on industry trends and practices and make recommendations to improve the business
  • Pull reports, track, and evaluate results of email and SMS marketing campaigns focusing on KPI metrics including open rate, click through rate, conversion rate, unsub rate, revenue and RPM
  • Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
  • Contribute to A/B and multivariate email and SMS testing ideas/plans, segmentation and personalization strategies, list growth plans, and measure effectiveness of campaigns
  • Participate on calls with agency partners and own follow ups
Desired Qualifications
  • Klaviyo preferred, but not required
  • Beauty industry experience preferred, but not required

Sol de Janeiro makes premium skincare and body care inspired by Brazilian scents. It sells creams, lotions, shower gels, and perfumes through soldejaneiro.com and various retailers, with gift sets, travel sizes, and samples to encourage trial. Products use vegan-friendly, reef-safe ingredients and are made in the USA with globally sourced inputs. The goal is to offer luxurious, tropical self-care while expanding reach through direct-to-consumer and retail partnerships, all while maintaining ethical sourcing and sustainability.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$464.6M

Headquarters

New York City, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Jelly Perfume Balm in Cheirosa 62, 68, 40 taps jelly texture trend.
  • Rosa Charmosa Dewy Cream delivers 48-hour hydration with yacón essence.
  • New CEO Jordan Saxemard drives global expansion post-2026 leadership hires.

What critics are saying

  • Heela Yang's exit erodes founding vision driving brand ethos.
  • EU Q4 2026 allergen ban halts 40% Cheirosa sales in Europe.
  • Schmidt's acai deodorant undercuts Rio Deo at $12 versus $18.

What makes Sol de Janeiro unique

  • Brazilian-inspired scents like pistachio-vanilla define Sol de Janeiro's body care identity.
  • Signature Brazilian Bum Bum Cream celebrates body positivity and self-love.
  • Cheirosa perfume mists use Scent Imprint Technology for lasting fragrance.

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Benefits

Performance Bonus

Hybrid Work Options

Company News

Cosmetics Business
Feb 9th, 2026
Sol de Janeiro taps into jelly trend with first solid fragrance launch

Sol de Janeiro taps into jelly trend with first solid fragrance launch. Sol de Janeiro has expanded its fragrance offering with the launch of its first-ever solid scent, Jelly Perfume Balm. Launched in three of the Brazilian-inspired brand's signature accents - Cheriosa 62, Cheriosa 68 and Cheriosa 40 - the fragrance is said to glide onto skin to deliver a concentrated scent that lasts up to ten hours. The product comes as jelly formulas continue to grow in popularity across beauty, increasingly seen in blush and lip colour formulations, but Sol de Janeiro has set out to bring this fun formula to the world of fragrance. Heather Forcari, Executive Director of Global Education for the brand, told Cosmetics Business: "We loved the sensorial nature of jelly textures and wanted to translate that into fragrance because it makes scent feel more intuitive and modern. "A jelly balm [in a] solid format lets you apply fragrance directly to skin in a way that feels active and personal. "Our Jelly Perfume Balms let you swipe, layer and go, wherever you are, turning fragrance into something tactile and ritual-driven rather than just a spray in the air." The alcohol-free balm is also said to enter a completely new territory from a formulaic level.

Trend Hunter
Dec 3rd, 2025
Juicy Rose-Infused Bodycare Lines

Juicy rose-infused Bodycare lines. Sol de Janeiro unveils a new Cream and Perfume Mist. Sol de Janeiro unveils a new rose-infused collection featuring 'Rosa Charmosa Dewy Cream' and 'Cheirosa 91 Perfume Mist,' presenting a refined interpretation of body care focused on texture, efficacy, and modern fragrance innovation. Designed to reflect the growing convergence of skincare and body care, the Rosa Charmosa Dewy Cream offers a dewy finish and fast-absorbing, whipped consistency that provides 48-hour hydration. Its formula incorporates "crystal peptides, rosewater, and cold-pressed Brazilian yacón essence, an ingredient valued for its fructose-rich ability to support immediate and sustained moisture." Cheirosa 91 Perfume Mist complements the cream with a contemporary fragrance profile blending "Rio Pink Rose, passionfruit, and honey caramel, enhanced through Scent Imprint Technology to capture the rose note with clarity and depth." Together, the two products create a cohesive routine that emphasizes performance, sensorial appeal, and a fresh perspective on rose in body care for daily indulgent use. 1. Rose-infused Bodycare - The integration of rose-infused products ushers in a new era of botanical-enhanced skincare that merges traditional floral elements with modern efficacy. 2. Skincare-bodycare Convergence - The blending of skincare and body care routines highlights a transformative shift towards holistic personal care regimens that offer tailored benefits for consumers. 3. Scent Imprint Technology - Advancements in fragrance technology such as Scent Imprint Technology are reshaping olfactory experiences by allowing precise and lasting capture of complex scent profiles. 1. Beauty and Personal Care - The beauty and personal care industry is experiencing a renaissance driven by innovations in ingredient integration, offering novel experiences that enhance both appearance and sensory enjoyment. 2. Fragrance Industry - The fragrance industry is being revolutionized by new scent technologies which enable more nuanced and long-lasting scent offerings, capturing complex aromas with unprecedented fidelity. 3. Natural Ingredients Market - The natural ingredients market is gaining momentum as consumers seek out botanical-based products that prioritize sustainability and efficacy in their personal care routines.

USA Business Magazine
Apr 28th, 2025
Sol de Janeiro appoints new CFO amid new management hires

U.S. skincare brand Sol de Janeiro announced on Friday the appointment of Laurie Lovett joins to the role of chief people and impact officer, and Elaine Paik to the role of chief financial officer.

Reach plc
Apr 16th, 2025
Sol de Janeiro fans get a free Brazilian Bum Bum cream with 'incredible' new summer sprays

With spring in full swing and summer on the horizon, viral brand Sol De Janeiro has released three brand new divine smelling perfume mists that shoppers are going wild for.

Liverpool Echo
Apr 8th, 2025
Sol De Janeiro launches new 'delicious smelling' perfume set that's 'great for hand luggage'

Sol De Janeiro launches new 'delicious smelling' perfume set that's 'great for hand luggage'

INACTIVE