Growth Marketing Manager

The Opportunity

We’re looking for a commercially minded, highly analytical Growth Marketing Manager to own and scale growth. This is a high-impact role at the intersection of marketing, product and clinical, where you’ll shape how women discover, experience and engage with care.

You’ll join the Growth team, responsible for driving sustainable acquisition, conversion and retention across Voy’s core categories. You’ll take ownership of the full growth funnel, from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product and clinical experiences.

This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative and data teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate and influence category strategy while building a commercially strong and clinically responsible growth engine.

What you’ll do

• Own growth performance across acquisition, conversion, CAC and scalable revenue growth across the funnel.
• Lead performance across key paid channels such as paid search, paid social and affiliates, continuously improving efficiency, creative performance and conversion rate.
• Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows and clinical pathways to improve user experience and commercial performance.
• Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation and overall customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition, CRO and product experience, using rapid testing and iteration to drive measurable impact.
• Define and evolve attribution frameworks, success metrics and reporting structures using cohort analysis, funnel diagnostics and incrementality.
• Collaborate cross-functionally with product, creative, clinical, data and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Who you are

• You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech or subscription business.
• You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates or other performance platforms.
• You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention and product experience.
• You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions and prioritise initiatives.
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
• You’re comfortable working with ambiguity, moving quickly and testing ideas without waiting for perfect conditions.
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker or Tableau.
• You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.