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Full-Time

Sr. Product Developer

Ninja Outdoor

Posted on 7/23/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Design
Consumer Goods

Senior

Needham, MA, USA

Category
Product Management
Product
Required Skills
Sales
Marketing
Requirements
  • 4-5 years of experience in product development, product marketing, marketing, human factors engineering, or a related field
  • Bachelor’s Degree (or equivalent experience) in Business, Marketing, Management, Engineering, or a combination of the above
Responsibilities
  • Support the Ninja business with the development of successful and profitable programs for key products
  • Define, develop, and iterate product specifications
  • Take ownership of assigned categories’ sales performance
  • Lead competitive product analyses
  • Be the voice of legacy product lines
  • Partner with Testing and Quality organizations to define, develop, and manage quality and performance testing procedures
  • Act as the product “expert” for cross-functional team member questions and concerns

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets, all engineered to improve efficiency and quality of life. SharkNinja stands out from competitors by focusing on high-performance and reliable products that receive positive customer feedback. The company sells its products directly through its website and through retail partners, emphasizing customer satisfaction and brand loyalty. The goal of SharkNinja is to enhance daily living for consumers around the world by providing effective and convenient home solutions.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

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Simplify's Take

What believers are saying

  • Significant investments from firms like Jump Financial LLC and TimesSquare Capital Management LLC indicate strong market confidence and potential for growth.
  • The introduction of innovative products like the Ninja(R) SLUSHi(TM) Professional Frozen Drink Maker showcases SharkNinja's commitment to continuous product development and market relevance.
  • High-profile endorsements and global brand ambassadors like David Beckham can significantly boost brand recognition and consumer trust.

What critics are saying

  • The competitive landscape in home appliances is intense, with major players like iRobot posing a constant threat to market share.
  • Relying heavily on high-profile endorsements can be risky if the public image of the ambassador changes negatively.

What makes SharkNinja unique

  • SharkNinja's dual-brand strategy with 'Shark' and 'Ninja' allows it to target different segments of the home appliance market, unlike competitors who may focus on a single brand.
  • The company's emphasis on high-performance and technologically advanced products sets it apart in the consumer goods market, where many competitors offer more basic solutions.
  • SharkNinja's strategic marketing, led by a seasoned CMO and bolstered by high-profile endorsements like David Beckham, enhances its brand visibility and consumer appeal.
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