At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft is building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with cross-functional teams – including Strategic Business Development, Product, Research, and more – to determine the strategic direction and positioning of partners and products, drives launch campaigns, and optimizes current features to support user growth, engagement, and retention. We are hiring a Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new Lyft partnerships and products to market effectively.
We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of partners. This role will entail a combination of partner and product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new partnerships and products.
Responsibilities:
- Strategic Business Development, Product and Engineering teams
- Be the voice and expert of the partner’s audience and Lyft’s riders
- Work cross-functionally with Strategic Business Development, Product, Design, Research, Operations, Brand, Support, etc. to fuel ongoing partner awareness, adoption and go-to-market launches
- Rapidly experiment and iterate to increase conversion and product usage
- Develop close working relationships with partner organization’s marketers and team
- Identify new types of partners and products based on user research, passenger behavior, and market trends
Experience:
- Bachelor’s degree
- 6-8+ years experience in marketing with 3+ years in product or partnerships marketing
- Experience in applying consumer insights to inform and optimize the customer experience
- Full funnel experience: From awareness through engagement and retention
- Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions.
- Experience developing strategies to solve ambiguous and complex problems
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
- Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams
- Very strong written and verbal communication skills
Benefits:
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York area is $139,000 - $173,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
