Full-Time

Marketing Data Scientist

Recast

Recast

51-200 employees

Real-time marketing analytics platform with AI

No salary listed

Remote in USA

Remote

This role is required to overlap with US Eastern Time zone hours.

Category
Data & Analytics (3)
, ,
Required Skills
R
Data Analysis
Requirements
  • Presenting results of your analyses to both technical and non-technical audiences
  • Use of R for data cleaning and exploratory data analysis
  • Basic statistic and experimental methods
  • 2+ years of experience working as a data analyst or data scientist
Responsibilities
  • Perform complex data analyses and present the results to clients to help them interpret and action on the insights from the Recast model
  • Onboard new clients onto Recast's platform, work hand-in-hand with them to set priors, interpret results, and plan experiments to validate the model
  • Develop and manage data pipelines in R
  • Identify and enact process improvements to improve efficiency across the data science team
Desired Qualifications
  • Marketing data science and media performance measurement
  • Partnering directly with marketers to shape budgets and structure tests
  • Experience with Bayesian statistical modeling

Recast is a marketing analytics platform that helps brands measure and optimize the performance of their marketing channels in real time. It analyzes data from across channels to show which activities are driving results, without needing lift tests. The platform uses artificial intelligence to generate automated insights, guiding teams to allocate budgets toward the most effective channels. Recast distinguishes itself with privacy-friendly analytics that do not rely on cross-user tracking, making its performance stable as privacy controls evolve. The service is offered on a subscription basis, delivering ongoing access to up-to-date marketing performance data with the aim of improving ROI and efficiency for brands.

Company Size

51-200

Company Stage

Seed

Total Funding

$3.4M

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Guides $5B annual spend for Fortune 500 and DTC brands.
  • Multi-stage MMMs analyze down-funnel conversion impacts.
  • Weekly backtested scorecards ensure model forecasting reliability.

What critics are saying

  • SegmentStream automates budgets without data science needs.
  • Measured erodes GeoLift share with multi-touch attribution.
  • No funding since 2022 seed triggers talent loss.

What makes Recast unique

  • Proprietary Bayesian MMM re-estimates 40,000+ parameters weekly.
  • Privacy-friendly without user tracking across internet.
  • GeoLift enables geo-based lift tests with 6-month free trial.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Company Equity

Unlimited Paid Time Off

Paid Vacation

Company News

ARGO-E GROUP
Aug 31st, 2023
Deep learning for improved earthquake forecasting was recently proposed by a research team

The RECAST model has demonstrated superior performance when compared to the prevailing Epidemic Type Aftershock Sequence (ETAS) model, particularly when dealing with earthquake catalogs that contain approximately 10,000 or more events.

MarTech Series
Dec 16th, 2022
Recast raises $3.4 million for automated marketing data

Recast, an artificial intelligence platform that helps marketers measure and optimize their marketing spend, announced the close