Full-Time

Specialist

Digital Media, Paid Search, Youtube

Updated on 2/11/2025

Peloton

Peloton

1,001-5,000 employees

Home fitness technology with streaming classes

Consumer Software
Education
Consumer Goods

Compensation Overview

$84.3k - $109.5kAnnually

+ Annual Equity Awards + Employee Stock Purchase Plan

Mid

Company Historically Provides H1B Sponsorship

New York, NY, USA

This is a hybrid position, requiring some in-office days at the New York City headquarters.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Word/Pages/Docs
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

You match the following Peloton's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2+ years proven expertise in Paid Search & YouTube execution
  • Working knowledge of Demand Gen & PMAX execution
  • Acquisition, retail or e-commerce campaign management experience
  • Familiarity working with cross-functional teams
  • Experience with A/B and multivariate testing
  • Excellent skills in data-driven analysis
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
  • A clear understanding of pacing, flighting and nuances of managing channel-specific budgets
  • SA360 and DV360 experience
  • CM360 experience
  • App Install campaigns
  • Apple Search Ads
  • Experience with Google Sheets, Docs, & Slides
Responsibilities
  • Execution for Peloton Paid Search/Shopping, YouTube, Demand Gen, PMAX campaigns including planning, trafficking, day-to-day optimizations & budget pacing
  • Campaign reporting, analysis and recommendations
  • Collaborate with the creative & integrated marketing teams on ad copy/creative
  • Manage audiences across channels (contextual, look-alikes, affinity groups for targeting)
  • Campaign set-up and management including audience targeting, creative testing, bid and budget optimizations etc.
  • Monitor account performance and report any anomalies/opportunities
  • Deliver weekly performance reporting & insights with thoughtful, concise recommendations on next steps for improvement
  • Implement and monitor tests e.g. A/B landing page and creative tests
  • Collaborate with media agency
Desired Qualifications
  • Experience with A/B and multivariate testing
  • Familiarity working with cross-functional teams
  • Experience with Google Sheets, Docs, & Slides

Peloton Interactive, Inc. focuses on enhancing home fitness experiences through its exercise bike, which allows users to participate in live and on-demand cycling classes from home. The bike features a large screen that streams workouts led by professional instructors, catering to various fitness levels. Peloton's business model combines the sale of its bikes with a subscription service that provides access to a wide range of classes, generating recurring revenue. Unlike many competitors, Peloton emphasizes a community aspect by fostering engagement among users through its interactive classes and content. The company's goal is to make fitness accessible and enjoyable for everyone, encouraging a healthier lifestyle through convenient home workouts.

Company Stage

IPO

Total Funding

$967.6M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Peloton is expanding into corporate wellness programs for employee benefits.
  • The company is developing VR fitness experiences for immersive workouts.
  • Peloton is collaborating with health insurance companies for product discounts.

What critics are saying

  • Increased competition from fitness apps may draw users away from Peloton.
  • A potential buyout by private equity firms could change company strategy.
  • Focus on reducing churn may lead to cost-cutting affecting product quality.

What makes Peloton unique

  • Peloton merges high design with technology for a unique fitness experience.
  • The company offers live and on-demand classes led by elite NYC instructors.
  • Peloton combines hardware, software, and content for an efficient workout experience.

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Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities