Full-Time

Specialist

Digital Media, Paid Search, Youtube

Confirmed live in the last 24 hours

Peloton

Peloton

1,001-5,000 employees

Home fitness technology with streaming classes

Compensation Overview

$84.3k - $109.5kAnnually

+ Annual Equity Awards + Employee Stock Purchase Plan

Mid

Company Historically Provides H1B Sponsorship

New York, NY, USA

This is a hybrid position, requiring some in-office days at the New York City headquarters.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Word/Pages/Docs
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 2+ years proven expertise in Paid Search & YouTube execution
  • Working knowledge of Demand Gen & PMAX execution
  • Acquisition, retail or e-commerce campaign management experience
  • Familiarity working with cross-functional teams
  • Experience with A/B and multivariate testing
  • Excellent skills in data-driven analysis
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
  • A clear understanding of pacing, flighting and nuances of managing channel-specific budgets
  • SA360 and DV360 experience
  • CM360 experience
  • App Install campaigns
  • Apple Search Ads
  • Experience with Google Sheets, Docs, & Slides
Responsibilities
  • Execution for Peloton Paid Search/Shopping, YouTube, Demand Gen, PMAX campaigns including planning, trafficking, day-to-day optimizations & budget pacing
  • Campaign reporting, analysis and recommendations
  • Collaborate with the creative & integrated marketing teams on ad copy/creative
  • Manage audiences across channels (contextual, look-alikes, affinity groups for targeting)
  • Campaign set-up and management including audience targeting, creative testing, bid and budget optimizations etc.
  • Monitor account performance and report any anomalies/opportunities
  • Deliver weekly performance reporting & insights with thoughtful, concise recommendations on next steps for improvement
  • Implement and monitor tests e.g. A/B landing page and creative tests
  • Collaborate with media agency
Desired Qualifications
  • Experience with A/B and multivariate testing
  • Familiarity working with cross-functional teams
  • Experience with Google Sheets, Docs, & Slides

Peloton provides high-energy indoor cycling workouts through its exercise bike, which streams live and on-demand classes to users' homes. The bike features a large screen for classes led by professional instructors, catering to all fitness levels. Peloton's business model combines hardware sales with a subscription service for access to its extensive library of workouts, generating recurring revenue. The company's goal is to offer a convenient and engaging way for people to exercise at home, building a loyal community of fitness enthusiasts.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalized workouts enhance user engagement and retention.
  • Partnerships with universities increase brand visibility among younger demographics.
  • Gamified fitness experiences like 'LaneBreak' boost user motivation and retention.

What critics are saying

  • Increased competition from platforms like Apple Fitness+ and Mirror.
  • Over-reliance on subscription revenue during economic downturns.
  • Potential negative PR incidents involving high-profile instructors.

What makes Peloton unique

  • Peloton merges high design with technology for a unique fitness experience.
  • The company offers live and on-demand classes led by elite NYC instructors.
  • Peloton's business model combines hardware sales with subscription services for sustainability.

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Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
Cyichem
Mar 8th, 2025
Peloton Launches Kettlebell Training Classes - Athletech News

Peloton launches kettlebell training classes - Athletech News.

PR Newswire
Mar 5th, 2025
Peloton, Spelman College, And The Steve Fund Join Forces To Host "Restorative Reflections": A Day Of Healing, Empowerment, And Mindfulness For The Spelman Community

Celebrating Women's History Month with a Transformative Event Focused on Emotional Wellness and ResilienceATLANTA, March 5, 2025 /PRNewswire/ -- This Women's History Month, Spelman College, in collaboration with Peloton and the Steve Fund, is proud to present Restorative Reflections: Emotional Wellness for the Spelman Community, a groundbreaking event designed to inspire, heal, and empower. On March 5, 2025, from 9:30 AM to 4:30 PM, the Spelman community will come together for a day of mindfulness, resilience-building, and transformative conversations that celebrate the strength and well-being of women of color.This isn't just another event—it's a movement. Tailored specifically for the women of Spelman College, a global leader in the education of women of African descent, Restorative Reflections will offer students, faculty, and staff the tools to support them in thriving in a world that often demands too much. Through interactive workshops, thought-provoking discussions, and immersive mindfulness experiences, attendees will explore what it means to cultivate compassion, resilience, and emotional wellness in their personal, academic, and professional lives."The Steve Fund is thrilled to collaborate with Spelman College and Peloton to bring this vision to life," said Theron McInnis of the Steve Fund. "This event is more than just a day of programming—it's a commitment to creating a future where young people of color can flourish emotionally, academically, and professionally. Peloton's dedication to wellness and community engagement has been invaluable in making this possible."What to Expect: A Day of TransformationThe event will feature an inspiring lineup of activities and speakers designed to ignite change and foster healing:Mindfulness & Movement with Peloton : Kick off the day with renowned Peloton Instructor and Spelman alumna, Dr

American Spa
Feb 26th, 2025
Peloton Launches Kettlebell Training Classes

Peloton introduced kettlebell training to its platform and is now available across the Peloton App and the Strength+ App.

Leisure Opportunities
Feb 25th, 2025
Peloton launches branded training space at the University of Texas

Peloton launches branded training space at the University of Texas.

PeloBuddy
Feb 19th, 2025
Peloton Instructor Tunde Oyeneyin to Appear at Upcoming Capital One Event in Fort Lauderdale, FL Alex Karwoski added as Peloton Tread coach for running & walking classes

Peloton has introduced a new interactive quiz designed to help members discover their next fitness goal.