Full-Time
Posted on 9/18/2025
Partners with leading lawn-care brands
$16 - $17/hr
Roswell, GA, USA
In Person
Turf Masters Brands connects top North American lawn care providers, helping legacy brands grow by collaborating within a shared network. It partners with established lawn care brands to expand offerings beyond basic grass care while preserving each brand’s history. The company acts as an intermediary that aligns partner services, shares resources, and focuses on developing people as a core asset. Its goal is to grow more than just grass by building a scalable, people-centered ecosystem for lawn care brands.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Roswell, Georgia
Founded
2022
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Holidays
CenterOak Partners LLC ("CenterOak"), a Dallas-based private equity firm, today announced the sale of Turf Masters Brands, Inc. (“Turf Masters Brands” or the...
ExperiGreen, Turf Masters Brands merge. Wind Point Partners has acquired Turf Masters Brands, and effective immediately, the company will be combined with Wind Point's existing portfolio company, ExperiGreen Lawn Care. The move unites two of the industry's Top 100 businesses under the Turf Masters Brands corporate name. CenterOak Partners, a Dallas-based private equity firm, sold Turf Masters and terms of the deal were not disclosed. The merged company will employ more than 1,800 team members and serve nearly 400,000 residential customers across 16 states and two Canadian provinces, with significant presence in the Midwest, Mid-Atlantic and Southeast markets. Similar to Experigreen, TMB is a provider of fertilization, weed control, aeration, seeding, tree and shrub care and exterior pest services, principally focused on residential homeowners. Luis Orbegoso, current ExperiGreen CEO, will serve as CEO of the combined company. "By uniting two strong, complementary organizations, we are creating a platform for exceptional service across North America," Orbegoso says. "Our combined capabilities, talent and market reach give us a powerful foundation for continued growth and expanded opportunities for our teams." In recent years, the combined company has completed multiple acquisitions like Cardinal Lawns earlier this year and Executive, Stewart and Tender in 2024. During CenterOak's investment, Turf Masters more than doubled its customer base and branch network, growing to over 40 locations and more than 1,100 employees. "Teaming with CenterOak was one of the most important decisions we made for our family-owned business," says Andy Kadrich, founder of Turf Masters Brands and CenterOak Operating Partner. "They shared our core values, they cared deeply about our legacy, and they made it clear from day one that they wanted to build a business with us. Together, we mapped out priorities and executed a growth plan that allowed us to triple earnings and surpass our goals." "Lawn care is a large, attractive market with a strong value proposition, that is only increasing with consumer demographic changes and ability to leverage technology to further enhance the service offering and delivery," says Alex Washington, managing director at Wind Point Partners. "Our vision for TMB is clear - to lead the industry - and we will achieve that by continuing to build and invest in a best-in-class organization." In today's fast-paced marketing environment, navigating the complexities of reaching your target audience requires more than just a basic understanding of marketing strategies. It demands a strategic approach that can adapt to the ever-changing digital world. This is where choosing the right marketing agency becomes crucial. The value of niche marketing agencies is increasingly evident. Their specialized knowledge and deep industry expertise allow them to tailor strategies that are not only effective but also highly impactful. Court Carruthers and David Alexander continue to serve as board co-chairs of the combined company. Carruthers is the retired CEO of TricorBraun, a board advisor to Wind Point portfolio company SmartCare and a longstanding member of Wind Point's executive advisor partner program. Alexander is the former CEO of TruGreen (ranked No. 3 on Lawn & Landscape's Top 100) and has been board co-chair for ExperiGreen since 2022.
CenterOak Partners has sold Turf Masters Brands, a residential lawn care services provider, to ExperiGreen Lawn Care. Financial terms were not disclosed. Atlanta-based Turf Masters Brands serves over 200,000 homeowners across 12 states with lawn, tree and shrub care services. During CenterOak's ownership, the company more than doubled its customer base and expanded to over 40 locations with more than 1,100 employees. As the first institutional investor in Turf Masters Brands, CenterOak helped transform regional operators into a national platform through investments in talent, systems and shared services. The transaction marks CenterOak's fourth exit in 24 months. Founder Andy Kadrich, who became a CenterOak operating partner, said the partnership helped triple earnings. Harris Williams and William Blair served as financial advisers on the deal.
Turf Masters acquires Brothers Pest Control in Florida.
Turf Masters Brands acquires Cardinal Lawns in Ohio.