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Full-Time

Senior Manager of Lifecycle Marketing

Confirmed live in the last 24 hours

Hydrow

Hydrow

51-200 employees

Designs and sells rowing machines with workouts

Consumer Software
Education
Consumer Goods

Senior

Boston, MA, USA

Hybrid position based in Boston, MA.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or comparable experience.
  • 5+ years of experience in lifecycle marketing, retention marketing, or a related role, preferably for a subscription-based service.
  • Proven track record of developing and executing successful omni-channel marketing strategies that drive customer engagement, retention, and reactivation.
  • Strong understanding of CRM systems, data analytics, and customer segmentation techniques. Experience with Iterable preferred.
  • Excellent communication skills, with experience in writing creative briefs and collaborating with design teams to produce compelling customer communications.
  • Proficiency in using data to drive decision-making and measure campaign success.
  • Ability to manage multiple projects simultaneously, with strong organizational and time-management skills.
  • Collaborative team player with a passion for customer success and a deep understanding of the customer journey.
  • Ability to work onsite in our Boston office, 1-2 days per week preferred.
Responsibilities
  • Partner with the SVP of CX on the creation and execution of quarterly and monthly omni-channel engagement strategies aimed at reducing churn, reactivating lapsed customers, and driving overall user activity.
  • Develop and execute personalized, data-driven communication strategies tailored to specific customer segments across the entire customer journey to determine the best channels, timing, and content to drive activity and reduce churn.
  • Collaborate with cross-functional teams to develop innovative strategies that convert satisfied customers into brand advocates and win back former customers.
  • Write detailed creative briefs and collaborate with the design team to develop compelling customer communications that align with brand standards and engagement objectives.
  • Build, schedule, and manage customer communications within the CRM (Iterable), ensuring flawless execution across all channels (Email, Push, SMS, Direct Mail).
  • Implement and manage anti-churn and win-back (reactivation) campaigns, with a focus on continuous improvement and channel optimization.
  • Utilize customer data to set precise objectives for each segment and identify the most effective communication channels and content for each group.
  • Measure and evaluate the effectiveness of engagement campaigns, including onboarding, retention, and reactivation efforts, using key performance indicators (KPIs) such as churn rate, user activity, and customer lifetime value (LTV).
  • Leverage insights from campaign performance to iterate and enhance future strategies, ensuring continuous improvement and maximum impact.
  • Work closely with cross-functional partners to support the implementation and setup of new omni-channel marketing tools that enhance customer engagement and retention.
  • Assist in improving and evolving customer loyalty programs and refer-a-friend initiatives, aligning them with overall engagement goals.
  • Stay abreast of industry trends, best practices, and new technologies to continually innovate and enhance Hydrow’s engagement strategies.

Hydrow specializes in creating a rowing machine called the Hydrow Rower, which provides a full-body, low-impact workout. This machine is designed to be 30% smaller and lighter than traditional rowing machines, making it suitable for users with limited space. Hydrow offers access to a library of over 4,000 workouts that include not only rowing but also strength training, yoga, and other fitness routines. A standout feature of Hydrow is its immersive workout experience, allowing users to feel as if they are rowing in scenic locations around the world. Additionally, Hydrow provides personalized training programs based on user quizzes, catering to both fitness enthusiasts and individuals recovering from injuries. The company generates revenue through the sale of its rowing machines and subscription fees for its workout library, while also utilizing the influence of Olympians and champion athletes to enhance user motivation.

Company Stage

N/A

Total Funding

$353.4M

Headquarters

Cambridge, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-27%
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Simplify's Take

What believers are saying

  • Hydrow's strategic acquisitions, such as Speede Fitness, position it to become a comprehensive whole-body health company.
  • The company's use of Olympians and champion athletes to motivate users enhances its brand credibility and user engagement.
  • Hydrow's personalized training programs and extensive workout library offer a tailored fitness experience, appealing to a broad range of users.

What critics are saying

  • The departure of CEO Bruce Smith could lead to strategic and operational uncertainties.
  • The competitive landscape in the connected fitness market is intense, with major players like Peloton posing significant challenges.

What makes Hydrow unique

  • Hydrow's rowing machine is 30% smaller and lighter than traditional models, making it ideal for small spaces and differentiating it from bulkier competitors.
  • The immersive workout experience, which virtually transports users to scenic locations worldwide, sets Hydrow apart from other fitness equipment providers.
  • Hydrow's recent acquisition of Speede Fitness allows it to integrate advanced strength training technology, expanding its product offerings beyond rowing.

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