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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

E-Commerce Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCity of Industry, CA, USA$100k - $150k /yrIn-person

About the Job

Requirements

  • A Bachelor's or Master's degree in Marketing, Business, or a related field.
  • At least 7 years of progressive experience in digital marketing and e-commerce, including at least 3 years in a senior leadership or director-level role.
  • Proven success in scaling e-commerce operations and driving measurable revenue growth.
  • Strong understanding of online retail, omnichannel strategies, and direct-to-consumer best practices.
  • Advanced knowledge of website analytics, Google Ads, search engine optimization, search engine marketing, conversion funnels, and marketing automation.
  • Demonstrated ability to lead and mentor cross-functional teams in a fast-paced environment.

Responsibilities

  • Define and execute an e-commerce strategy aligned with company objectives and revenue growth.
  • Lead cross-functional initiatives affecting digital sales, site performance, customer experience, and profitability.
  • Establish goals, key performance indicators, and performance benchmarks; report results and recommend strategic improvements to senior leadership.
  • Oversee day-to-day website operations, including user experience and user interface enhancements, platform performance, and merchandising strategy.
  • Identify and remove friction points in the digital customer journey to improve conversion rates and customer satisfaction.
  • Direct prioritization and implementation of website enhancements with internal stakeholders and external agencies.
  • Own digital marketing strategies across paid media, search engine optimization, search engine marketing, social media, display advertising, affiliate programs, and marketplaces.
  • Partner with the marketing team to develop integrated campaigns that maximize traffic and e-commerce revenue.
  • Use analytics tools, including Google Analytics and GA4, to assess performance, identify growth opportunities, and guide budget allocation.
  • Refine user experience across desktop, tablet, and mobile devices.
  • Lead A/B testing and conversion rate optimization initiatives to improve engagement, reduce bounce and abandonment rates, and increase average order value.
  • Ensure a consistent, on-brand customer journey from landing page to checkout.
  • Lead, mentor, and develop a team across e-commerce, digital marketing, and creative functions.
  • Manage relationships with third-party vendors, agencies, and technology partners to maximize output and return on investment.
  • Align internal teams around e-commerce goals and ensure timely and accurate execution of digital initiatives.
  • Provide strategic direction on content creation, product launches, promotional calendars, and creative asset needs.
  • Participate in planning and execution of photo and video shoots for e-commerce and marketing.
  • Monitor emerging trends, the competitive landscape, and evolving technologies to support continuous innovation.
  • Stay current on best practices in retail e-commerce, customer acquisition, retention strategies, and analytics.
  • Perform other related duties in support of the department and organization.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2002

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