Head of Measurement and Effectiveness

Agency:

PHd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Leads the effectiveness, measurement and learning agenda across adidas Europe.
Develops frameworks to assess campaign effectiveness and business impact.
Translates measurement outputs into actionable recommendations for planning and activation teams.
Partners with the Global Effectiveness Hub on analytics, measurement and modelling initiatives.
Drives testing, learning and continuous improvement programmes across the account.





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