Marketing Manager B2B

Overview

Marketing Manager

Impact the Moment

Make an impact by bringing B2B marketing campaigns to life across North America, connecting professional medical and SciTech audiences with digital products that support their work, learning, and research.

As Marketing Manager, North America -B2B, you’ll play a hands-on role in executing integrated marketing campaigns, delivering impactful on-campus and field events, and supporting the Sales team to generate qualified leads and drive product awareness across the United States and Canada.

Working closely with the Associate Marketing Director (AMD), the Senior Marketing Manager, and the North America Sales team, you’ll turn campaign briefs into engaging, measurable marketing activity. From university roadshows and industry tradeshows to digital campaigns and targeted email programs, your work will help strengthen customer engagement, support new business development, and contribute to pipeline growth.

This is an execution-focused role where attention to detail, collaboration, and the ability to deliver at pace make a tangible difference to commercial success.

This role is remote position, and open to applicants authorized to work for any employer within the United States.

How You Can Make an Impact

• You’ll bring energy, creativity, and precision to every campaign and activation, ensuring marketing plans translate into effective execution and measurable results.
• Bringing campaigns to life: Delivering multi-channel B2B marketing campaigns that build awareness of our professional medical and SciTech digital products and engage the right audiences.
• Connecting marketing with Sales: Working in close partnership with the North America Sales team to support priority accounts, deliver timely MQL handoffs, and equip Sales colleagues with the right messaging and collateral.
• Creating meaningful field experiences: Executing engaging on-campus events, university roadshows, tradeshows, institutional open days, and professional association activities that strengthen customer relationships and uncover new opportunities.
• Making data count: Tracking campaign performance, monitoring channel-level results, and providing accurate reporting that helps the AMD understand progress against agreed KPIs.
• Delivering with agility: Managing multiple campaigns and events simultaneously, coordinating agencies and internal stakeholders, and ensuring activities are delivered on time and within budget.
• Driving continuous improvement: Using campaign insights and performance data to identify opportunities for optimization and improve the effectiveness of future marketing activations.
• Your success will be measured by the quality and timeliness of execution, the effectiveness of field and digital activity, the accuracy of campaign reporting, and your contribution to MQL pipeline generation and Sales support.

What You’ll Be Doing

Execute field and on-campus marketing events (30%)

• Deliver field marketing events across the United States and Canada in partnership with the North America Sales team, including tradeshows, university roadshows, institutional open days, and professional association events.
• Own the Sales-facing elements of event delivery, including messaging, pre-event briefings, stakeholder alignment, and post-event follow-up.
• Work closely with the Event Manager, who supports event logistics, to deliver a seamless end-to-end event experience.
• Support new business development and existing customer engagement through relevant, well-executed field activations.

Partner with Sales to support pipeline generation (25%)

• Collaborate daily with the North America Sales team to align marketing execution with territory priorities, target accounts, and commercial objectives.
• Attend regular Sales meetings to stay informed about account activity, upcoming opportunities, and campaign requirements.
• Ensure timely and accurate MQL handoffs, supporting lead follow-up and providing relevant campaign collateral and activation materials.
• Maintain clear communication with Sales on campaign timelines, event activity, lead status, and follow-up requirements.

Execute digital campaigns and manage agency activity (20%)

• Build and activate multi-channel B2B campaigns across professional medical and SciTech digital product portfolios using Marketo.
• Execute email programs, paid media campaigns, landing page updates, and digital content in line with briefs and timelines agreed with the AMD.
• Coordinate with agency partners on paid media placements, UTM tracking, and campaign implementation.
• Monitor digital campaign performance using Adobe Analytics or equivalent tools, reporting channel-level results against agreed KPIs and flagging optimization opportunities.

Maintain campaign data and performance reporting (10%)

• Maintain accurate campaign, lead, and activity data in Marketo and Salesforce CRM.
• Ensure marketing activities are correctly tagged and tracked to support reliable reporting and lead management.
• Build and distribute regular campaign performance reports to support the AMD's reporting requirements and commercial planning.
• Use Excel and analytics tools to interpret campaign results, identify trends, and provide clear, actionable performance insights.

Coordinate marketing assets and production (10%)

• Coordinate the production of marketing assets with agencies and internal teams, including event collateral, digital creative, campaign content, and Sales enablement materials.
• Manage agency and vendor relationships to support the timely delivery of campaigns and events.
• Ensure all marketing materials follow global brand guidelines and meet agreed quality standards.
• Track project timelines, deliverables, and expenditure to ensure activities are completed accurately, on time, and within budget.

Support budget and project delivery (5%)

• Support the execution of the assigned North America marketing budget, maintaining accurate spend tracking.
• Coordinate multiple campaign and event workstreams across product portfolios, managing priorities and deadlines effectively.
• Identify creative opportunities to maximize the reach and impact of field marketing and event outreach.
• Work collaboratively across teams, maintaining a customer-first approach and strong professional relationships.

What You’ll Need to Be Successful

• 3–5 years of B2B marketing experience, ideally within education, healthcare, publishing, or a related sector.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and other in-person marketing activities.
• Practical experience using Marketo or an equivalent marketing automation platform (MAP) for campaign build, execution, and reporting.
• Experience with Salesforce CRM for lead tracking, MQL management, and activity reporting is desirable.
• Experience using Adobe Analytics, Google Analytics, or equivalent tools to monitor and report on campaign performance.
• Experience coordinating agencies, vendors, and internal stakeholders is an advantage.

Digital and technical skills

• Proficiency in Marketo or an equivalent marketing automation platform.
• Working knowledge of Salesforce CRM and lead management processes.
• Strong Excel skills, including data analysis, manipulation, and reporting.
• Proficiency in PowerPoint and Microsoft Office.
• Familiarity with project management tools such as Asana or equivalent platforms.
• Confidence working with campaign tracking, analytics, and performance metrics.
• AI fluency and an interest in leveraging AI agents and automated workflows to improve marketing execution and efficiency.

Skills and personal attributes

• Strong project management and organizational skills, with the ability to manage campaigns and events.
• Excellent written and verbal communication skills, with the confidence to collaborate effectively across Marketing, Sales, agencies, and external partners.
• A proactive, self-starter attitude, with a strong sense of ownership and accountability for execution.
• Exceptional attention to detail and a genuine curiosity for data and campaign performance.
• Creativity and resourcefulness, with the ability to identify opportunities to maximize engagement and marketing impact.
• A flexible, agile approach to managing competing priorities and changing requirements.
• A customer-first mindset and a commitment to maintaining strong, professional relationships.
• Educated to degree level or equivalent.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $82,000 - $107,000 USD annually, However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com or @careers.mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

51421