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How Avery Dennison & Fresh Inset are reducing food waste. March 30, 2026 A new freshness-extending label technology can help slow ripening, reduce waste and allow retailers to move produce further while maintaining quality Food waste is rapidly becoming a critical driver of value within the retail supply chain. Once regarded as a drain on margins, it is now seen as a powerful lever for improving efficiency, sharpening competitive positioning and supporting sustainable growth. Innovations such as freshness-extending label technology are helping to drive that change by slowing ripening and reducing losses. Earlier this year, research from Avery Dennison, conducted with the Centre for Economics and Business Research, revealed that as much as US$540bn in annual value could be realised across the retail supply chain through food waste reduction. Food waste is becoming a manageable and strategic priority. With the rise of item-level visibility, closer collaboration and technologies such as freshness-extending labels, retailers are showing how cutting waste can deliver tangible results while keeping produce fresher for longer. Pinpointing losses. Pascale Wautelet, Vice President of Global R&D and Sustainability at Avery Dennison, says: "The food industry is reaching a critical point where retailers can no longer afford to continue writing off waste as an unavoidable cost of doing business. "The good news is that this waste is not inevitable. At every stage of the supply chain, scalable solutions already exist, and packaging innovation is at the heart of them. "Increasing visibility of where waste happens will be key, which is why we believe every food item should carry a digital identity to pinpoint losses." Sensor technologies such as RFID can establish item-level visibility for inventory management and traceability. Data in AI models enables demand prediction and accurate forecasting, while packaging innovation helps maintain freshness. Avery Dennison and Fresh Inset recently rolled out the Vidre+ labelling solution, which they say can slow the ripening of spinach by up to 10 days and raspberries by up to 20 days. The perceived benefits are clear. Every additional day of shelf life opens access to more distant markets without the risk of product loss in transit. Retailers benefit from fewer markdowns, improved produce quality and less waste from rejected items due to colour or appearance. Packaging innovation. Vidre+ works with a freshness-extending label that slows the natural ripening process of fresh produce. By gradually releasing 1-MCP (1-methylcyclopropene) from a sticker placed on packaging, the label temporarily blocks ethylene receptors - the hormone responsible for ripening - helping fruits and vegetables stay fresh for longer. Krzysztof Czaplicki, Co-Founder of Fresh Inset, says: "Packaging innovation is the key to preventing the global food waste crisis from going any further. "The industry is under enormous pressure and cannot afford to keep absorbing the cost of waste. For exporters, every additional day of shelf-life can mean the difference between profit and loss. "Supply Chain Digital believe change starts with freshness-extending technology, which has the scope to make substantial growth opportunities for growers and packers by helping them reach more distant markets without fear of loss in transit. "Working with Avery Dennison demonstrates how practical and cost-effective freshness solutions can be integrated into existing supply chain operations without adding complexity." Fresh Inset now aims to make Vidre+ the global gold standard for perishable-goods packaging. Pascale adds: "The value is clear. Now it's time for the industry to lead by turning food waste from an inevitability into an opportunity for impact." Executives. * Krzysztof Czaplicki COO & Cofounder * Pascale Wautelet Vice President Global Research & Development and Sustainability Company portals.

Avery Dennison launches advanced RFID inlays compatible with major sterilization methods. One portfolio. Zero compromise March 24, 2026 In the fast-paced and exacting world of healthcare, there is no room for 'missing links' in the supply chain - especially when it comes to sterilization and patient safety. As Avery Dennison India's VP and GM for South Asia Saurabh Agarwal said last week at the TAF-Connect Aspa conference in Mumbai, total security in any supply chain can only come from end-to-end track and trace. According to its press release dated 23 March 2026, Avery Dennison is offering another innovation in its sterilization portfolio. The company says, that for the first time in the healthcare supply chain suppliers and practioners can implement 'tagging at source' that survives the harshest environments, ensuring every instrument and pharmaceutical product is accounted for from day one. Avery Dennison's new RFID inlays - AD Minidose U9 Steri, AD Accessory U9 Steri, and AD Shelter Steri - are built to endure autoclave and ethylene oxide, with AD Shelter Steri offering the added resilience to withstand Gamma-radiation. Each of these products has undergone successful testing on various common substrates such as PP syringe, glass vial, PP panel and glass panel substrates. The company says that by eliminating manual retagging, human errors are reduced and medical staff can focus entirely on patient care. The AD Steri product line is designed for medical and healthcare applications that require sterilization under harsh conditions. These inlays maintain RFID performance and data integrity after exposure to sterilization processes. The AD Steri portfolio withstands the most common sterilization methods used for medical devices and hospital supplies, including: Autoclave - Resistant to high-pressure steam at 121 °C for 20 minutes; Ethylene Oxide (EtO) - maintains performance after chemical vapor sterilization cycles; and, Gamma radiation - withstands high-dose ionizing radiation without damage or loss of RFID functionality. These capabilities ensure reliable tag performance and data integrity throughout the sterilization process. The applications and use cases include surgical instrument tracking and identification; RFID tagging for sterilized medical devices; secure traceability for pharmaceutical packaging; dfficient inventory control through sterilization workflows; and, compliance monitoring in regulated healthcare supply networks. The AD Steri portfolio currently includes the following products: AD Accessory U9 Steri - Autoclave- and EtO-resistant; AD Minidose U9 Steri - Autoclave- and EtO-resistant; AD Shelter Steri - Autoclave-, EtO-, and Gamma-resistant. Comprehensive overviews of all features and technical specifications are available in the respective data sheets. A Quick Guide to pharma and healthcare RFID labels is also available online. Designed for substrates PP, Glass Vial, PP Panel, and Glass Panel substrates, Avery Dennison inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensures a reliable and state-of-the-art product that meets a variety of application needs. Packaging South Asia - An authentic, impactful, and influential 20-year-old! An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, its Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, Packaging South Asia can help. Packaging South Asia can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org] With a strategy and budget for targeted marketing, you can discuss optimal use of its hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Its platforms and channels are differentiated by hands-on domain practice and experience. Packaging South Asia understand of business and financials, and its team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content. Get its 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of its print monthly or its two weekly packaging eZines. For editorial [email protected] - for advertisement [email protected] and for subscriptions [email protected] Naresh Khanna - 12 January 2026

Packaging as data carriers. Sleever and Avery Dennison present solution for greater traceability. International packaging companies Sleever and Avery Dennison have entered into a strategic partnership to jointly develop "smart" packaging solutions, particularly for the cosmetics and beauty industry. At the same time, the companies introduced Inventra, a product that integrates RFID technology directly into shrink sleeve labels. These shrinkable all-round sleeve labels fit snugly onto the packaging when heated. Inventra now enables identification at the individual item level and provides real-time data on stock levels and goods movements, the companies announced. Providing information at any time. The aim is to further develop cosmetic packaging into digital information carriers along the entire supply chain. Unlike labels that are attached to the surface afterwards, the RFID component is embedded in the structure of the sleeve film. This is intended to preserve design freedom and product protection. The solution enables unique identification of individual products and improves transparency and traceability. The background to this includes growing legal requirements for product data and digital labelling systems. RFID technology is already more widespread in other retail sectors. Reducing high losses. According to the companies involved, the system could reduce inventory discrepancies and improve availability in retail. In addition, the solution provides theft protection and counterfeit security. Currently, the industry loses around ten percent of its inventory annually due to overproduction, spoilage or expiry dates, the companies explained. The French company Sleever is contributing its expertise in shrink sleeve labels to the partnership, while the US materials and identification specialist Avery Dennison is contributing its know-how in RFID inlays and digital identification solutions.