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ResponsiveAds

Creative automation for responsive HTML5 ads

Software Engineer - Ad Formats

AI Application Engineering +1Confirmed live in the last 24 hours
Full-timeVancouver, BC, CanadaCA$90k - CA$150k

About the Job

Requirements

  • At least 7 years of experience building high-scale consumer products, creative systems, advertising systems, or platform infrastructure.
  • Must have shipped complex user-facing systems across multiple surfaces end-to-end.
  • Must have hands-on experience with AI agents, code generation, or automated creative pipelines.
  • Track record of owning design-to-delivery end-to-end in a startup or lean team.
  • Strong full-stack experience across frontend rendering systems and backend infrastructure.
  • Experience building or orchestrating AI agent workflows and large language model-driven pipelines in real production use.
  • Familiarity with AI creative tools such as Claude, ChatGPT, Runway, Firefly, and Nano Banana in a production workflow.
  • Knowledge of REST API fundamentals and comfort working across data flow between systems.
  • Experience with HTML5 ad production, rich media, Prebid, or dynamic creative optimization is a significant plus.
  • Able to work in zero-to-one environments where architecture and experience must be defined from scratch.

Responsibilities

  • Build systems where new ad formats are generated automatically by AI agents rather than authored one at a time by hand.
  • Own the creative rendering and presentation layer across connected television, digital out-of-home, display, rich media, native, video, and interactive surfaces.
  • Define how ads are structured, rendered, validated, and delivered across publisher and programmatic environments.
  • Design agentic workflows that ingest a creative or specification and automatically emit a production-ready fluid format.
  • Build tooling and guardrails so agent-generated formats render reliably, perform efficiently, and remain policy compliant.
  • Drive zero-to-one development through rapid prototyping, experimentation, and iterative deployment.
  • Contribute to technical strategy and help shape the roadmap for the ad formats platform.
  • Maintain rigor through testing, documentation, observability, and operational best practices.

Desired Qualifications

  • HTML5 ad production, rich media, Prebid, or dynamic creative optimization experience is a significant plus.

About the Company

ResponsiveAds

Creative automation for responsive HTML5 ads

ResponsiveAds provides a creative automation platform for digital advertising, offering tools to produce and deliver multi-screen HTML5 ads at scale. Its core is a patented Fully-Fluid technology that lets a single master HTML5 creative automatically adapt to any ad slot or screen size, eliminating manual resizing by designers. The platform includes a self-serve studio, dynamic creative optimization (DCO), analytics, a template marketplace, and an integrated ad server. Revenue comes from SaaS licensing for the self-serve studio plus optional full-service creative development and management. The system speeds up ad production by about 10x and serves clients such as DTC brands, agencies, and publishers, with a Creative Marketplace added in 2022 for pre-built rich-media templates. The company's goal is to help brands run efficient, scalable, multi-screen advertising campaigns by streamlining creation, deployment, and optimization of dynamic creatives.

Company size
11-50
Company stage
Seed
Total funding
$290K
Headquarters
New York City, New York
Founded
2012

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