Associate Director - Business Intelligence

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Associate Director of Business Intelligence brings years of expertise in data analysis and strategic consulting. They lead BI projects for numerous enterprise clients in the health and wellness industry. Important to this success will be sourcing and using the many data sources the BI team has. These sources show the business impact of media and marketing campaigns in the marketplace. They also translate insights into recommendations to optimize media investment for clients.

Responsibilities

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and results for the entire team that serves on your client's behalf.
• Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the available data to gain insights into our programs' success in changing behavior among healthcare professionals, patients, or both. Find opportunities for program optimization and improvement.  
• Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, assorted client results in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
• Understand client needs and internal operations to achieve success for the client and team.
• Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
• Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.
• Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision-making in consideration of business rules.
• Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.

Qualifications

• 5 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals or life sciences experience)
• Depth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers.
• Power-user of business IT software: MS Excel, Word, PowerPoint
• Experience using reporting platforms including Datorama, Tableau, Power BI, Adobe, Google, etc.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.