Performance Creative Lead

Primary Responsibilities

Mine customer research, reviews, CX feedback, and ad performance data for the insights that become winning concepts.
Build persona-based messaging for both sides of our marketplace (hosts and renters), and write direct-response copy yourself: hooks, video scripts, captions, and headlines.
Create briefs rooted in a hypothesis and a success metric, and direct designers, editors, and UGC creators from kickoff through delivery.
Own the production pipeline end to end: prioritization, timelines, handoffs, QA, and enough weekly creative volume to feed the account without starving quality.
Build and run a UGC pipeline: source creators, conduct customer interviews, and extract the language, stories, and moments that become winning creative.
Run the creative testing roadmap (every ad in-market is a hypothesis) and publish learning recaps the whole team acts on.
Partner daily with the media buyer on what’s winning, what’s fatiguing, and what launches next.
Own performance metrics including hook rate, hold rate, CTR, and the ROAS  of new creative
Create a library of learnings: what hooks, angles, and formats work for each persona - that compounds and gets better over time
Use AI tools across the workflow: research, scripting, static and video generation, and asset organization.

Qualifications

Required
5+ years of experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency, ideally with Meta as a primary channel.
Proof of breakthrough work. You can walk us through specific campaigns or accounts you've grown, with the numbers, creative, and story to back it up.
Strong direct-response copywriting; fluent in paid social and creative analytics.
Track record of running a creative production pipeline (briefs, creators, editors, deadlines) that ships a high volume of deliverables on time.
Comfortable being measured on output performance, not effort.
Ability to prioritize ruthlessly and stay organized across multiple concepts at different stages of production.
Nice to haves
Hands-on editing or design skills (CapCut, Premiere, Figma, or similar).
UGC creator sourcing and management experience.
AI-native production workflows and a grounding in consumer psychology or direct-response classics.

Benefits

Stock options
Medical, dental, and vision insurance
Generous PTO
11 paid company holidays
401(k) plan
Infant care leave
On-site gym/showers open 24/7

How to Apply

Click the "Apply for this job" link in the posting.

Be sure to add a link to your portfolio in the "other website" field on the application.

We want to see your actual work, especially the stuff that broke through and drove real results.

Pick the pieces you're proudest of and come ready to talk through both sides: what made them land creatively and what they returned in performance.