Business Development Manager
About the job
- At least 5 years of sales experience with a track record of growth in selling highly engineered products or systems to original equipment manufacturers, integrators, or the imaging market; system sales experience is a plus.
- At least 5 years of experience developing and growing new customers, markets, or geographies.
- Demonstrated capability to consistently exceed quarterly and yearly sales targets.
- Strong written and verbal communication skills.
- Ability to prioritize quickly, focus on the critical few, and drive action.
- Ability to manage business through effective sales processes, including funnel management, Salesforce.com, and value-, solution-based, and consultative selling.
- Skilled in using Microsoft Office tools, including Excel, PowerPoint, Word, and Outlook.
- Develop, manage, and grow revenue profitably at assigned accounts for assigned products and target application market segments.
- Develop new revenue at target customers and in target application segments.
- Identify, develop, and close new opportunities at key original equipment manufacturers, system integrators, and key market influencers.
- Achieve monthly, quarterly, and annual sales targets.
- Develop and execute annual, quarterly, and monthly regional business plans covering target customers, products, and application markets.
- Coordinate application engineer and demonstration system resources to achieve customer development goals.
- Develop and grow the sales opportunity funnel to assure achievement of revenue goals.
- Perform other related duties as assigned.
- Travel up to 40% within the territory, with other travel as required.
- System sales experience is a plus.
About the company
Broadata Communications designs and builds equipment that transmits video, audio, data, and control signals over fiber, HD-BaseT, and increasingly IP networks. Its products are market-driven, aimed at delivering reliable, ready-to-use connectivity solutions for professional A/V, broadcast, medical, education, government, transportation, and other sectors. The company’s devices work by sending multiple signal types across fiber cables or HDBaseT links, and are expanding to IP-based distribution to fit modern networked environments. What sets Broadata apart is its focus on quickly bringing dependable, field-ready solutions to a wide range of high‑profile customers and industries, backed by a privately held, California-based organization with a track record across entertainment, broadcast, medical, and more. The goal is to stay at the forefront of the technology and provide dependable connectivity options that meet evolving customer needs in a timely manner.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Torrance, California
Founded
2000
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Simplify's Take
What believers are saying
- InfoComm 2025 and 2026 highlighted Broadata’s medical imaging and operating-room workflows.
- LinkBridge and standalone encoder launches extend its IP and fiber product breadth.
- Board-level SDVoE membership gives Broadata direct influence over ecosystem standards and partners.
What critics are saying
- Broadata depends heavily on SDVoE; Semtech and allies shape its roadmap.
- Broadata stays niche and private, limiting scale against Crestron, Extron, and AptoVision.
- If healthcare and broadcast design wins stall, Broadata loses its highest-value growth engine.
What makes Broadata Communications unique
- Broadata deepens SDVoE influence after joining the board in January 2025.
- Its fiber-first AV stack targets medical, broadcast, and mission-critical environments.
- 2026 demos bundled HDMI 2.1, DisplayPort 1.4, and zero-latency switching.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Company Match
- Health Savings Account/Flexible Spending Account
- Paid Vacation
- Paid Sick Leave
- Paid Holidays