Digital Marketing Specialist

Axos Bank

Target Range:

$70,304/Yr. - $75,000/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank is hiring a Digital Marketing Specialist, Paid Marketing, to drive excellence in the Banking industry. Collaboration, relationship-building, and a growth mindset are crucial for success in this role, as you'll closely collaborate with various teams to achieve results. Your expertise in paid search, paid social, paid media, and analytics will be pivotal in defining and implementing strategies that resonate with our target audience and drive conversions. If you're ready to contribute to a team that values creativity, innovation, and excellence, we encourage you to apply for the Digital Marketing Specialist position.

I'd like to update the Specialist description in a few areas to see if we can attract candidates with more Lead Gen experience.

This is the revised job description:

Responsibilities:

• ROI-Focused Paid Media Campaigns: Develop and execute innovative paid media campaigns with a focus on maximizing return on investment (ROI), measured by qualified pipeline and booked or funded accounts, not just lead volume
• Budget Management: Manage digital ad buys to adhere to monthly and annual budgets while optimizing performance
• Optimization and Analysis: Analyze opportunities for optimization primarily within Google Ads (Search, YouTube, Display, Performance Max), building full-funnel strategies that educate and nurture prospects over long sales cycles, with additional platforms (Paid Social, Native, Programmatic, CTV) as a bonus, and implement effective solutions
• Keyword Analysis and Recommendations: Conduct comprehensive keyword analysis, create target lists, and provide recommendations for Paid Media optimizations & opportunities
• Performance Evaluation: Define, measure, and evaluate campaign results, connecting ad performance to downstream CRM and revenue outcomes and providing actionable insights to partners and stakeholders. Utilize data visualization tools to create reports and dashboards that effectively communicate campaign performance and insights to stakeholders
• Stakeholder Relationship Management: Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiatives
• Reporting: Generate detailed campaign performance reports for internal stakeholders, including insights and recommendations for future strategies
• Brand Compliance: Ensure all marketing work adheres to brand standards and meets compliance requirements
• Support overall marketing strategy and goals by assisting with ad hoc projects and initiatives as needed

Requirements:

• Bachelor’s degree in marketing, communications, digital media, or related field
• 2+ years of digital marketing experience with a strong foundation in paid search and Google Ads; ownership of lead generation campaigns with long sales cycles, ideally in financial services, insurance, B2B, or commercial industries, is strongly preferred. Experience with paid social and display is helpful but secondary, as is ecommerce, direct-to-consumer (DTC), or agency experience managing a diverse portfolio of clients
• Deep, hands-on knowledge of Google Ads (Search, YouTube, Performance Max, Display) and its algorithms; familiarity with other paid media networks (Meta, LinkedIn, Twitter/X) is a bonus, and CTV experience is a plus

Preferred:

• Experience managing digital campaigns with budgets over $1M annually
• Has worked closely with sales teams previously to ensure alignment of campaign strategies and goals and lead quality definitions
• Proficient in implementing tracking mechanisms and analytics tools for monitoring customer interactions and behavior, including offline conversion imports and CRM integration to optimize toward lead quality
• Demonstrated ability to prioritize tasks and maximize business impact
• Exceptional organizational skills, including strong attention to detail, and the ability to complete tasks on schedule with minimal supervision
• Quick learner with the ability to grasp technical information rapidly
• Experience with DTC or direct response marketing is a plus

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

E-Verify and Right to Work Notices

Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

IER Right to Work Poster (English/Spanish)

E-Verify Participation Poster (English/Spanish)