Salary Range: 50000 to 500000 (Currency: USD) (Pay period: per-year-salary)

Your responsibilities will be:

• Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain, integrating pricing strategy considerations.
• Collaborating closely with product management, sales, marketing,  and other cross-functional teams to define product positioning, messaging, and competitive differentiation, leveraging insights from win-loss analysis.
• Leading market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies, with a focus on pricing sensitivity and value perception.
• Developing high-impact marketing collateral, including sales enablement materials, battle cards, product documentation, website content, and thought leadership content, highlighting competitive advantages.
• Driving the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers, emphasizing the value proposition and ROI of our solutions.
• Partnering with the demand generation team to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth, incorporating pricing promotions and incentives where appropriate.
• Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and driving continuous improvement, including analysis of pricing impact on conversion rates and revenue growth.
• Providing leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence, with a focus on strategic pricing alignment.

You will bring:

• Bachelor’s degree in marketing, business, or a related field; MBA preferred.
• 12+ years of experience in product marketing, with at least 5 years in leadership roles.
• Proven track record of successfully bringing SaaS products to market, preferably in the data security or cybersecurity domain.
• Salesforce ecosystem experience strongly preferred.
• Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
• Demonstrated leadership capabilities with experience leading and developing high-performing teams.
• Creative thinker with a passion for innovation and driving business growth.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.