Full-Time
VP – Product Marketing
Confirmed live in the last 24 hours
Odaseva
51-200 employees
Data governance solutions for Salesforce users
Data & Analytics
Enterprise Software
Compensation Overview
$50k - $500kAnnually
Senior
San Francisco, CA, USA
Hybrid position in San Francisco.
Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Salesforce
Data Analysis
Requirements
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- 12+ years of experience in product marketing, with at least 5 years in leadership roles.
- Proven track record of successfully bringing SaaS products to market, preferably in the data security or cybersecurity domain.
- Salesforce ecosystem experience strongly preferred.
- Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
- Demonstrated leadership capabilities with experience leading and developing high-performing teams.
- Creative thinker with a passion for innovation and driving business growth.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Responsibilities
- Developing and executing comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain, integrating pricing strategy considerations.
- Collaborating closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation, leveraging insights from win-loss analysis.
- Leading market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies, with a focus on pricing sensitivity and value perception.
- Developing high-impact marketing collateral, including sales enablement materials, battle cards, product documentation, website content, and thought leadership content, highlighting competitive advantages.
- Driving the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers, emphasizing the value proposition and ROI of our solutions.
- Partnering with the demand generation team to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth, incorporating pricing promotions and incentives where appropriate.
- Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and driving continuous improvement, including analysis of pricing impact on conversion rates and revenue growth.
- Providing leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence, with a focus on strategic pricing alignment.
Odaseva focuses on data governance for Salesforce, providing services that help large enterprises protect their data, comply with regulations, and optimize data operations. Their offerings include backup and restore solutions for data protection, compliance assistance with regulations like GDPR and CCPA, and tools for managing data operations. Unlike competitors, Odaseva operates on a subscription model and offers customized solutions tailored to specific client needs. The company's goal is to ensure that organizations can securely manage their data while meeting compliance requirements.
Company Stage
Series B
Total Funding
$39M
Headquarters
San Francisco, California
Founded
2012
Growth & Insights
Headcount
6 month growth
↑ 4%1 year growth
↑ 3%2 year growth
↑ 17%
Simplify's Take
What believers are saying
- The $54M Series C funding will enable Odaseva to expand its product offerings and enter new markets, enhancing career growth opportunities.
- Odaseva's partnerships with leading audit firms and successful completion of rigorous assessments like IRAP demonstrate a strong commitment to security and compliance, boosting its reputation and client trust.
- The launch of the Managed Services Provider Partner Program indicates a growing demand for Odaseva's platform, potentially leading to increased job stability and market presence.
What critics are saying
- The niche focus on Salesforce data governance may limit market opportunities compared to more diversified competitors.
- Rapid expansion and new market entry could strain resources and lead to operational challenges.
What makes Odaseva unique
- Odaseva specializes exclusively in data governance for Salesforce, setting it apart from broader data protection and compliance providers.
- Their focus on large enterprises and compliance with stringent regulations like GDPR and CCPA gives them a competitive edge in highly regulated industries.
- Odaseva's recent $54M Series C funding round underscores its financial stability and commitment to innovation in data security and Zero Trust offerings.
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