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Publicis Groupe

Runs advertising and digital transformation services

Director Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time$119.5k - $179.8k /yrIn-person

About the Job

Requirements

  • At least 7 years of experience running performance marketing on Facebook and Instagram, along with experience using one or more of the following digital ad-buying or biddable platforms: Google Search, TikTok, Snapchat, YouTube, Twitter, Quora, or Spotify.
  • Proven experience managing and leading a team of account managers.
  • Advanced written and presentation communication skills.
  • A strong understanding of brand strategy, the social and digital space, and how it integrates with the broader marketing mix for Fortune 500-sized brands.
  • Strategic and practical understanding of digital and social media planning and buying, including relevant success metrics and measurement opportunities.
  • Ability to communicate effectively with individuals at all organizational levels.
  • Strong problem-solving and analytical skills.
  • Ability to set strategic vision and operational excellence.

Responsibilities

  • Uphold the agency’s commitment to providing high-quality social and digital marketing services while overseeing a portfolio of three to four clients and reporting to the founders.
  • Act as a key business stakeholder and leader for clients, drive accountability for business results, and coordinate internal agency resources to support client success.
  • Develop, plan, execute, and analyze paid media campaigns across multiple digital channels, primarily Facebook and Instagram.
  • Develop and deliver senior-level strategy to VP- and C-level clients using internal insights and external industry information.
  • Guide and contribute to the development of creative ideas and deliverables.
  • Serve as the subject matter expert for paid media and measurement across social, digital, and the broader marketing mix, advising clients on appropriate key performance indicators for initiatives.
  • Identify and help sell incremental campaign opportunities to clients to improve returns on marketing spend.
  • Make decisions that contribute to the agency’s continued growth and stability.
  • Determine priorities and focus areas for supported clients and present them to senior leadership during quarterly account reviews.
  • Provide accurate weekly and monthly business forecasts to leadership.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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