Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Senior North America Retail Strategy Manager
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The NA Store Experience Strategy & Enablement team defines how lululemon’s North America store fleet evolves as a connected ecosystem, grounded in the guest experience and optimizing for productivity and long-term growth. We operate at the intersection of strategy, product, service, omni, design, labor, finance, real estate, and store operations, translating guest experience and store data insights into a clear portfolio view that informs where and how we invest across stores and markets, and into repeatable strategies that together create one integrated, ownable lululemon retail experience.
a day in the life: what you’ll do
As the Senior North America Retail Strategy Manager, you are the strategic and analytical backbone of the North America retail ecosystem. You bring together top-down strategy, bottom-up analytics, and guest experience insights to inform where and how we invest across our store network, rallying our cross-functional teams to move in concert. Partnering closely with cross-functional leaders, you’ll examine guest experience and store data insights, establish the testing pipeline needed to prove what works, and segment our fleet to create repeatable strategies that every team impacting retail can deploy – together creating one integrated, ownable experience for the future of lululemon retail.
Retail Strategy Leadership
- Support the creation and iteration of the North America retail strategy, holding our fleet as an ecosystem rather than independent stores and keeping the guest experience at the centre of every decision
- Powerfully enable senior leadership decision-making through strategic insights, framing, scenario analysis, and cross-functional partnership
- Lead large cross-functional strategy projects, like our store format evolution, leading from investigation through to analysis, insights, and action
- Own and develop clear strategy briefs that support the broader organization in decision-making, investment planning, and collaboration
Retail Evolution
- Lead and develop the top-down and bottoms-up analytics stack necessary to assess current North America stores and markets, integrating guest experience and store data insights, then feed insights into the evolution of the fleet
- Supported by the Senior Analyst, develop the models and frameworks to pressure-test strategic decisions and assess financial impact, within a store’s 4 doors and as it relates to the broader fleet and omni-channel performance
- Partner with the cross-functional teams to establish the testing pipeline needed to pilot format and experience strategies, then integrate findings back into wider retail strategy
- Segment the fleet using guest, store, and market insights, and build repeatable strategies by segment that can be deployed across all teams that impact retail
- Identify the leading opportunities to improve fleet productivity and experience, partner on business cases to test and scale
Leadership and Governance
- Champion the ongoing roadmap of investment recommendations and actions needed to evolve the existing fleet and align to strategic decisions
- Establish the fleet-level decision management and forums across the org, and drive the ways of working across teams and leaders so every team impacting retail delivers one integrated, ownable guest experience
- Evangelize actions, decisions, and impact of the retail strategy to the executive leaders; own communications to the broader organization and field feedback
qualifications
- 7-10+ years in strategy, analytics, consulting, or retail planning
- Experience in retail, real estate, or network/portfolio strategy preferred
- Strong experience building decision frameworks & analytical models
- Experience translating guest experience insights and store data into strategy, and designing test-and-learn programs that scale
- Exceptional executive communication and cross-functional influence
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in Canada is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $141,400 - $185,600 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Onsite
#LI-NS1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at[email protected]
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.