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Full-Time

Marketing Manager

Posted on 6/27/2024

SWORD Health

SWORD Health

501-1,000 employees

Digital platform for home-based rehabilitation

Healthcare

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Marketing
Looker
Data Analysis
Requirements
  • 5+ years of relevant experience in B2C marketing, including growth, brand, product, and/or integrated marketing;
  • Analytical abilities, with proficiency in marketing analytics tools; familiarity with Looker is a plus;
  • Self-motivated with a strong bias toward action;
  • Extremely proactive and adaptable to a fluid environment.
Responsibilities
  • Develop and execute integrated B2C marketing campaigns across channels including email, direct mail, digital ads, webinars, and organic social media.
  • Lead marketing content development and execution for our B2C marketing channels.
  • Build and maintain Thrive’s marketing calendar, including key campaigns and product GTMs.
  • Support in designing and executing data-driven marketing experiments.
  • Build and maintain centralized marketing asset repository, including user testimonials, imagery and copy
  • Collaborate cross-functionally to execute marketing programs across central marketing, marketing operations, Engineering and Data Science.

SWORD Health specializes in physical rehabilitation for musculoskeletal disorders (MSDs) through its product, the Digital Therapist. This platform combines technology with real physical therapists to guide patients through home-based rehabilitation exercises, providing real-time feedback for correct performance. By allowing patients to recover at home, SWORD Health reduces the need for clinic visits, making rehabilitation more convenient and cost-effective. The company aims to improve patient outcomes while delivering value to insurers and healthcare providers.

Company Stage

Series D

Total Funding

$297.5M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

44%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $130 million funding round and a valuation increase to $3 billion highlight strong investor confidence and financial stability.
  • Strategic partnerships with major players like Teladoc Health and Costco Health Solutions expand SWORD Health's market reach and credibility.
  • The appointment of David Cohen as Chief Revenue Officer, with his extensive experience at LinkedIn, is likely to accelerate commercial growth and market penetration.

What critics are saying

  • The competitive landscape in digital health and physical rehabilitation is intensifying, requiring continuous innovation to maintain a leading position.
  • Integration of advanced AI solutions like Phoenix may face adoption challenges among patients and healthcare providers, potentially slowing growth.

What makes SWORD Health unique

  • SWORD Health's Digital Therapist uniquely combines advanced technology with real physical therapists, offering a hybrid approach that enhances treatment efficacy and patient engagement.
  • The company's focus on home-based therapy with real-time feedback sets it apart from traditional in-clinic rehabilitation services, providing convenience and cost savings.
  • SWORD Health's AI-driven solutions, like the Phoenix AI assistant, further differentiate it by integrating natural conversation capabilities into physical therapy, enhancing user experience and adherence.

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Benefits

A stimulating, fast-paced environment with lots of room for creativity

A bright future at a promising high-tech startup company

Career development and growth, with a competitive salary

The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare

A stimulating environment with room for creativity - fast-paced, fun, and energetic startup

A flexible environment where you can control your hours (remotely) with unlimited vacation

Access to our health and well-being program (digital therapist sessions)

INACTIVE