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Brown-Forman

Produces and sells whiskey, vodka, wine

Junior Brand Manager Super Premium Spirits

Brand & Creative MarketingPosted on Nov 11
Full-timePrague, CzechiaNo salary listed

About the Job

Requirements

  • Strong knowledge of marketing disciplines, including market analysis, strategy and marketing mix development, communications and media, and project management.
  • Solid experience analyzing data from different sources and drawing conclusions and insights.
  • Demonstrated experience in brand strategy and planning.
  • Ability to manage multiple tasks, set priorities, meet timelines, identify and highlight potential risks, and provide concise status updates.
  • Highly developed presentation skills.
  • Very strong oral and written communication in English and native Czech or Slovak.
  • Solid skills using Google tools, Office 365, Excel, PowerPoint, and Word.
  • Good knowledge of the Czech and Slovak markets, including consumers, trade, and media; FMCG experience is an advantage.
  • Business acumen and entrepreneurial thinking.
  • Analytical and strategic understanding combined with creative thinking.

Responsibilities

  • Develop and implement consistent brand strategy in cooperation with the Senior Brand Manager.
  • Lead preparation of yearly brand plans and ensure effective implementation, competitive price positioning, and compliance with brand equity guidelines.
  • Evaluate marketing activities using sales, media, and brand health data.
  • Organize brand-relevant events.
  • Manage social media and MCRF for the Super Premium Spirits portfolio.
  • Develop relationships and communicate with global brand teams.
  • Track marketing spending for led activities and the overall brand budget with the Senior Marketing Manager, and monitor and report brand expenses to meet the budget.

Desired Qualifications

  • Previous experience in the spirits industry.

About the Company

Brown-Forman

Produces and sells whiskey, vodka, wine

Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Louisville, KY
Founded
1870

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