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Digital Realty

Digital Realty

Global data center REIT with interconnection

ABM & Activation Strategy Lead

Full-Time
No salary listed
Senior
Austin, TX, USA+1 more

More locations: Dallas, TX, USA

Remote

About the job

Requirements
  • At least 5 years of experience in marketing operations, growth engineering, revenue operations, or marketing technology, including at least 2 years of account-based marketing or demand activation program experience.
  • Demonstrated end-to-end ownership of a scoring or lead qualification model, including design, implementation, measurement, and iteration.
  • Experience partnering with data engineering or platform teams to translate marketing requirements into technical specifications.
  • Proficiency with an intent and account-based marketing platform such as 6sense or Demandbase, including audience configuration, segmentation, and activation.
  • Experience with workflow orchestration and automation tools such as n8n, Clay, Zapier, or Workato, including designing and building multi-step automated processes.
  • Fluency with marketing automation and customer relationship management platforms such as Marketo or Salesforce, including campaign, lead, and audience object models.
  • Experience with audience activation, enrichment, and personalization across marketing and sales channels.
  • Demonstrated application of generative artificial intelligence and agentic tooling to marketing or go-to-market workflows, including automations, enrichment processes, or agent-driven plays.
  • Fluency with prompt design, large language model-based workflow tooling, and evaluating appropriate versus risky applications of artificial intelligence.
  • Working proficiency with a cloud data warehouse or lakehouse such as Microsoft Fabric, BigQuery, Snowflake, or Databricks, including querying and validating data that feeds scoring and activation.
  • Familiarity with data engineering and ETL/ELT concepts, including pipelines, transformation layers, medallion or dimensional design patterns, data modeling, and reverse ETL.
  • Understanding of go-to-market data models, including lead-to-account matching, account hierarchies, buying groups, opportunity contact roles, identity resolution, and touchpoint data structures.
Responsibilities
  • Own the account-based marketing strategy, roadmap, implementation, and adoption across the marketing organization, including target account selection, tiering, and engagement plays for each tier.
  • Design and govern the intent strategy, including signal taxonomies, weighting methodologies, audience qualification logic, and the signal-to-action framework that converts intent data into audience activation, personalization triggers, and Marketing-to-Sales workflows.
  • Define the account-grain funnel model, buying group and opportunity contact role structures, and lead-to-account matching approach that support account-based measurement.
  • Architect scalable audience activation capabilities across customer relationship management, marketing automation, intent platforms, artificial intelligence workflows, and analytics infrastructure.
  • Own the design of lead, account, composite, and intent scoring models, including methodology, thresholds, and how scored demand is defined, qualified, and prioritized across the funnel.
  • Serve as the strategic owner of the 6sense intent and account-based marketing platform, driving configuration, enablement, adoption, and organizational accountability across Marketing and Sales.
  • Drive strategic alignment with GTM Engineering, Sales Operations, Channel and Alliances, and Marketing leadership to translate business strategy into scalable technical solutions for enterprise activation.
  • Lead the application of generative artificial intelligence and agentic tooling across activation and account-based marketing workflows, building automations that scale personalization, audience development, enrichment, and play execution.
  • Work hand-in-hand with GTM Engineering partners to implement the scoring and activation architecture in core systems.
  • Own the marketing signal-to-activation layer end to end, turning marketing, behavioral, and intent signals into scored, routable, and activatable demand.

About the company

Digital Realty Trust owns and operates a global portfolio of data centers that it leases to cloud providers, enterprises, and service firms. It makes money mainly from long-term leases of space, ranging from wholesale and hyperscale capacity to retail colocation, plus growing interconnection services that link customers to clouds and networks inside its facilities. The company differentiates itself with a large global footprint, a history of strategic acquisitions, and a strong focus on sustainability and renewable energy to fund its projects. Its goal is to provide a scalable, interconnected digital infrastructure platform that supports customers’ multi‑cloud needs and data workloads while expanding its own portfolio and services.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Austin, Texas

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 22, 2026 acquisitions added Kansas City power, Teraco ownership, and Columbia Capital.
  • September 7, 2026 NBO2 added 6.4 MW and over 100 networks in Nairobi.
  • August 24, 2026 Singapore deal and August 27, 2026 Zurich groundbreakings extend AI capacity.

What critics are saying

  • Kansas City's 600-megawatt utility deal starts early 2028; delays postpone rent recognition.
  • Barnard v. Digital Realty, filed February 6, 2026, exposes employment-discrimination liability.
  • If power constraints persist, hyperscalers shift to competitors with faster energized capacity.

What makes Digital Realty unique

  • PlatformDIGITAL and 300-plus facilities let customers stitch global, carrier-neutral capacity quickly.
  • Teraco, Interxion, and iColo give Digital Realty dense Africa-Europe connectivity.
  • Nairobi, Zurich, and Dallas campuses target interconnection-rich hubs, not commodity shell space.

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Benefits

Professional Development Budget

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%
IDCNOVA
Sep 16th, 2026
Digital Realty, Colovore, Hut 8, CoreSite, and DataBank file to build new data centers across Texas.

Digital Realty, Colovore, Hut 8, CoreSite, and DataBank file to build new data centers across Texas. 16 Sept 2026 By: IDCNOVA Region: North America Five major data center operators have filed plans to develop new facilities across Texas, underscoring the state's continued appeal as a destination for digital infrastructure investment. Digital Realty, CoreSite, and DataBank are all planning projects in the Dallas area, while Colovore is developing a facility outside Austin and Hut 8 has detailed plans for a site near Corpus Christi. Digital Realty has filed with the Texas Department of Licensing and Registration to build DFW45 at its Digital Garland campus in Dallas County. The company plans to invest $300 million in a 672,000-square-foot building at 1602 Ferris Road in Garland. The facility will comprise ten 8MW suites for a total of 80MW, with construction scheduled to run from June 2026 to January 2029. Digital Realty first announced plans for a Garland campus on West Campbell Road in 2017 and an expansion in 2018, and previously filed to develop DFW37 at 1502 Ferris Road in 2024. The company currently operates more than a dozen data centers in the Dallas-Fort Worth area, with additional facilities in Houston and Austin. CoreSite, owned by American Tower, is expanding into Texas with its first Dallas facility. The company has filed to develop DA1, a 230,000-square-foot, two-story building at 2701 E. Grauwyler in the Irving area of Dallas County. The $200 million project is scheduled for construction from April 2027 to December 2028. The site, which currently hosts several industrial buildings developed in the 1970s and 1980s, was acquired by CanTex Capital in 2023 alongside Nicola Wealth Real Estate from a Broadstone Net Lease affiliate. The property could eventually support three two-story data center buildings across approximately 37 acres. DataBank has filed to develop another Dallas-area facility, DFW15, a 443,680-square-foot, two-story building on land along Batchler Road in Red Oak, Ellis County. The $425 million project is set for construction from February 2027 to August 2029. DataBank first announced its Red Oak campus plans in September 2024; at full build-out, the 292-acre campus will feature eight two-story data centers, each offering 200,000 square feet. The first phase totals four buildings - DFW9, DFW10, DFW11, and DFW12 - along Batchler Road, with construction currently ongoing. The Texas-based company operates more than a dozen data centers in the greater Dallas area, plus facilities in Houston and Austin. Colovore, an early pioneer in liquid-cooled colocation, has filed to build a new facility outside Austin in Hutto. The company submitted plans with the TDLR for Colovore Hutto at 2401 Innovation Boulevard in Williamson County. The $280 million project would see a 192,695-square-foot, single-story facility developed on greenfield land, with construction running from December 2026 to December 2028. According to the company's website, the 40MW AUS01 facility will offer densities exceeding 600kW per rack across five 8MW data halls. Founded in 2013, Colovore established an early niche for liquid-cooled racks capable of up to 35kW and launched its original 24,000-square-foot facility in Santa Clara in 2014, followed by a second nearby facility in 2024. The company was acquired by investment firm King Street in 2024 and has since announced expansion plans for Reno, Nevada, and Chicago, Illinois. Plans for the Hutto facility were first revealed in late 2024 under the name Project Raptor. Colovore also lists plans for two Dallas facilities: the 44.8MW DFW01 in Mesquite and the 32MW DFW02 in Fort Worth, with further projects reportedly planned across Virginia, Texas, New Jersey, Illinois, Georgia, California, and Washington. Hut 8, a cryptocurrency miner that has pivoted to data center development, is planning a facility outside Corpus Christi. Through Beacon Point DC LLC, also known as Lon Hill Infrastructure LLC, the company filed an application with the TDLR to develop the Beacon Point Data Center Project. The 657,130-square-foot building will be located at 4650 FM 1694 in Robstown, a western suburb of Corpus Christi in Nueces County. The $399 million project is due for construction from September 2026 to November 2027 on greenfield land. Hut 8 previously announced in May that it had secured a 15-year, $352 million lease for its 1GW Corpus Christi campus, a deal set to generate $16.8 billion, potentially rising to $25.1 billion if all renewal options are exercised. The wave of filings reflects the intensifying race among operators to secure land, power, and permitting approvals in Texas, which has emerged as one of the most active data center markets in the United States. With combined planned investment exceeding $1.6 billion across these five projects, the developments signal sustained confidence in long-term demand for compute capacity in the region.

FurtherAfrica
Sep 15th, 2026
Digital Realty NBO2 makes Nairobi East Africa's data hub.

Digital Realty NBO2 makes Nairobi East Africa's data hub. Reading Time: 5 mins read Digital Realty NBO2, the new 6.4MW facility in Nairobi's Karen district, scales the city's campus infrastructure and cements its position as East Africa's primary digital gateway. Digital Realty has opened its Nairobi Two facility in Karen, in a move that scales its Nairobi campus and deepens the city's role as a strategic digital gateway for East Africa. Strengthening Nairobi's campus-scale digital hub. The new data centre adds 6.4MW of IT capacity alongside the existing Nairobi One (NBO1) facility on the Langata Road campus. NBO2 is located in Karen, around the Langata Road area, and is positioned as part of a master-planned site rather than a standalone build. According to Digital Realty's press materials, NBO2 offers up to roughly 4,000 square metres of IT space spread across six data halls, complemented by about 205 square metres of rentable office space aimed at enterprises and service providers. As a result, the integrated Nairobi campus now delivers more than 14MW of total IT power capacity and over 34,000 square metres of space, combining NBO1 and NBO2 into one of East Africa's largest carrier- and cloud-neutral hubs. This campus model supports AI workloads, cloud platforms, fintech traffic and content distribution. All of these require higher-density, low-latency infrastructure close to users in Nairobi and the wider region. In addition, Digital Realty's Nairobi expansion comes just days after Kenyan policymakers proposed a standalone data centre licence regime. That timing indicates regulation is starting to adapt to the scale of local infrastructure investment. The broader digital infrastructure push across the region is well documented - the LuLu coastal cable has also turned Kenya's shore into a digital hub, reinforcing the country's connectivity ambitions. The Nairobi campus now provides access to more than 100 networks, two internet exchange points and a satellite teleport, according to Digital Realty's announcement. These elements give customers options for resilient connectivity, including routes into markets where terrestrial fibre remains limited. They also support cross-border traffic for cloud, content and payment platforms. One analyst summary captured the strategic intent neatly: Nairobi is being positioned less as a local hosting site and more as East Africa's primary interconnection meeting point for data-intensive services. Rebrand from iColo signals global capital's confidence. The launch of the Nairobi Two facility coincides with the full transition of iColo, the East African data centre operator acquired by Digital Realty in 2019, to the Digital Realty brand in both Kenya and Mozambique. Digital Realty's own communications confirm that iColo's sites - including facilities in Nairobi and Mombasa as well as Maputo - will now trade as Digital Realty. This integrates them into a single global platform for cloud and carrier-neutral services. This brand transition matters for investors. It aligns African assets with Digital Realty's global operating standards, commercial model and interconnection fabric. As a result, customers in Nairobi can treat the campus as an extension of Digital Realty's presence in Europe, the Middle East and other regions. That lowers entry barriers for hyperscale cloud platforms, video streaming groups and global financial institutions seeking regional points of presence. Coverage from technology and financial outlets highlights that the Nairobi campus is already marketed to enterprises, financial services institutions, connectivity providers and content platforms. These customers need secure, scalable environments for data and AI. The broader African digital infrastructure investment thesis is gaining traction - as its analysis of Africa's AI infrastructure and power requirements shows, capacity and energy are now the defining constraints. What does the NBO2 opening mean for investors? The timing supports a broader thesis of growing investor confidence in African digital infrastructure. Digital Realty, listed on the New York Stock Exchange, is committing incremental capacity to Nairobi at a moment when data demand from AI, cloud and fintech across East Africa is rising. Kenya is also actively pitching itself as a regional digital hub. While disclosure around build cost and pre-leasing remains limited in public statements, financial analysis points out that the company is expanding in Nairobi without retreating from other African nodes such as Mombasa. This suggests a multi-site regional strategy rather than a single bet on one city. For institutional investors and development finance actors, NBO2's opening and the iColo rebrand together signal that global operators now see African data centre capacity as core infrastructure rather than a peripheral add-on. The next phase to watch will be how quickly hyperscale cloud tenants, AI firms and regional fintechs ramp workloads on the Nairobi campus, and whether this triggers further campus expansions or new builds in secondary East African cities. Quick answers. How much IT capacity does the Digital Realty NBO2 data centre add in Nairobi? Digital Realty NBO2 adds 6.4MW of IT capacity, bringing the combined Nairobi campus total to more than 14MW across NBO1 and NBO2. What happened to iColo after Digital Realty acquired it? Digital Realty acquired iColo in 2019 and has now fully rebranded all iColo sites in Kenya and Mozambique under the Digital Realty name, integrating them into its global platform. What connectivity options does the Nairobi campus offer? The Nairobi campus provides access to more than 100 networks, two internet exchange points and a satellite teleport, supporting resilient cross-border connectivity for cloud, content and payment platforms.

Data Center Dynamics
Sep 15th, 2026
Digital Realty, Colovore, Hut 8, CoreSite, and DataBank file to build data centers in Texas.

Digital Realty, Colovore, Hut 8, CoreSite, and DataBank file to build data centers in Texas. Lone Star State continues to appeal to operators September 15, 2026 Digital Realty, Colovore, Hut 8, CoreSite, and DataBank have all filed to develop new data centers in Texas. Digital, CoreSite, and DataBank are all planning facilities around Dallas, while Colovore is developing a project in Austin. Hut 8, meanwhile, has detailed its plans in Corpus Christi. Digital Realty files for 80MW project in Dallas. Digital Realty has filed with the Texas Department of Licensing and Registration (TDLR) to build DFW45 at its Digital Garland campus. The company aims to invest $300 million to develop a 672,000 sq ft (62,430 sqm) building at 1602 Ferris Road in Garland, Dallas County. The building will include ten 8MW suites, for a total of 80MW. Construction is set to run from June 2026 to January 2029. Digital first announced plans for a campus in Garland on W Campbell Road in 2017 and an expansion in 2018. The company previously filed to develop DFW37 at 1502 Ferris Road in 2024. In 2022, the company filed to develop a 'one-story, 181,200 square feet (16,800 sqm) core and shell data center' at 1505 Ferris Road. Digital Realty currently has more than a dozen data centers in the Dallas-Fort Worth area, and more around Houston and Austin. CoreSite set to expand into Texas. CoreSite, meanwhile, is expanding into Texas with its first facility in Dallas. The American Tower-owned firm has filed with the TDLR to develop DA1, a 230,000 sq ft (21,365 sqm) facility. The two-story facility will be located at 2701 E. Grauwyler in the Irving area of Dallas County. Construction on the $200m project will run from April 2027 to December 2028. The site currently hosts several industrial buildings developed in the 1970s and 1980s. BancTec, a subsidiary of Exela Technologies, had previously occupied the property under a long-term lease agreement. CanTex Capital acquired the 50-acre site in 2023, acquiring it alongside Nicola Wealth Real Estate, from an affiliate of Broadstone Net Lease Inc. News that CoreSite was looking to develop a data center on the property surfaced in planning commission meetings back in February. The site could eventually host three two-story data center buildings across some 37 acres. DataBank expands in Red Oak again. US operator DataBank has filed to develop another data center in Dallas. The company aims to build DFW15, a 443,680 sq ft (41,220 sqm), two-story building, on land along Batchler Road in Red Oak, Ellis County. Construction on the $425m project will run from February 2027 to August 2029. DataBank first announced plans for a new campus in Red Oak in September 2024. At full build-out, the 292-acre campus will have eight two-story data centers, each of which will offer 200,000 sq ft (18,580 sqm). The first phase totals four buildings (DFW9, DFW10, DFW11, and DFW12) along Batchler Road. Construction work is ongoing. The Texas-based company has more than a dozen data centers around the wider Dallas area, plus facilities in Houston and Austin. Colovore files to develop in Hutto. Colovore, an early pioneer in developing liquid-cooled colocation data centers, has filed to build a new facility outside Austin in Hutto. The company has filed with the TDLR to develop Colovore Hutto at 2401 Innovation Boulevard in Williamson County. The $280 million project would see a 192,695 sq ft (17,900 sqm), single-story facility developed. Construction would run from December 2026 to December 2028. The site is currently greenfield land. On its website, Colovore said the 40MW AUS01 will be able to offer densities of more than 600kW per rack across five 8MW data halls. Launched in 2013, Colovore carved out an early niche for liquid-cooled racks capable of up to 35kW. The company launched its original single-story, 24,000 sq ft (2,230 sqm) facility at 1101 Space Park Drive in Santa Clara in 2014. A second facility opened nearby in 2024. The company was acquired by investment firm King Street in 2024, and subsequently announced plans to expand into Reno, Nevada, and Chicago, Illinois. Plans for a facility in Hutto were first revealed in late 2024, with the company filing plans for Project Raptor with the Hutto city council. On its website, the company also lists plans for two facilities in Dallas. The 44.8MW DFW01 is set to be located in Mesquite, while the 32MW DFW02 will be located in Fort Worth. Further projects are reportedly planned around Virginia, Texas, New Jersey, Illinois, Georgia, California, and Washington. Hut 8 to develop in Corpus Cristi. Hut 8, a cryptominer that has pivoted to data center development, is planning a facility outside Corpus Cristi. Via Beacon Point DC LLC, aka Lon Hill Infrastructure LLC, the company filed an application with the TDLR to develop the Beacon Point Data Center Project. The 657,130 sq ft (61,049 sqm) building will be located at 4650 FM 1694 in Robstown. Construction on the $399 million project is due to run from September 2026 to November 2027. Robstown is a city in Nueces County and a western suburb of Corpus Christi. Hut 8's site is greenfield land. Hut 8 announced that it had secured a 15-year, $352 million lease for its 1GW Corpus Christi campus back in May. The deal was set to net Hut 8 $16.8 billion, potentially rising to $25.1bn if all renewal options were taken up. Get a weekly roundup of North America news, direct to your inbox. More in construction & site selection.

Calcalist Tech
Sep 14th, 2026
Buildots raises $130 million at nearly $1 billion valuation as AI boom drives data center construction.

Buildots raises $130 million at nearly $1 billion valuation as AI boom drives data center construction. The Israeli construction software company has more than quadrupled its valuation from its previous funding round and now has over 400 employees. Its AI system is increasingly being used on massive data center projects, where delays can carry particularly high financial costs. 14:54, 14.09.26 A massive funding round for Buildots has pushed its valuation to an estimated $1 billion. The construction-sector software company, which ranked third on Calcalist's list of promising startups for 2025, raised $130 million, marking a significant increase from the approximately $300 million valuation at which it completed its previous $45 million round a year and a half ago. Despite the size of the round, it was entirely a primary capital raise, with no secondary transactions, and was conducted entirely through equity rather than debt. The round was led by O.G. Venture Partners, founded by Israeli businessman Eyal Ofer, with participation from Lightspeed, Intel Capital, Mohari Ventures, Human Capital, Israeli funds Qumra Capital, Viola Growth and Poalim Equity, and investor Avigdor Willenz. The company's investor base also includes TLV Partners, Future Energy Ventures, Maor Investments and Tidhar. Following the round, Buildots' total capital raised since its founding has reached $297 million. The company says it continues to triple its revenue year over year. Buildots was founded in 2018 by three graduates of Israel's Talpiot program: Roy Danon (CEO), Yakir Sudry (CTO), and Aviv Leibovici (CPO). Danon is the brother of Or Danon, a co-founder of chip startup Hailo and also a Talpiot graduate. The company now employs more than 400 people, including 260 in Israel and around 100 in the U.S., with the remainder spread across several European countries. Buildots has developed what amounts to a command-and-control system for construction projects, designed to help construction companies manage work more precisely and address one of the industry's chronic problems: delays and late handovers. Its system relies on a 360-degree camera, similar to a GoPro, mounted on a construction site manager's helmet. During site visits, typically several times a week, the camera captures and transmits data on the project's physical progress. The system then analyzes the information and generates alerts when work is falling behind schedule, while also recommending ways to accelerate construction and stay on track. The alerts can cover a wide range of tasks, from drywall installation to drilling openings for electrical sockets. The goal is to identify potential bottlenecks before they develop into delays. Buildots says its technology has reduced delays by 50% and saved an average of three months on project schedules. Data collected from the physical construction site is fed into an AI system that creates a unified view of project status for all stakeholders, including developers, general contractors and subcontractors. The system is used in both residential and commercial construction, including hospitals and student housing. But the company has received a major boost from the surge in data center construction driven by the AI boom. Data centers have become a bottleneck for many technology companies, and the ability to build them quickly has emerged as an increasingly important factor in the competition among cloud and AI companies. "Two years ago, we began to see the first signs of the data center boom, but since then, we have received a significant backlog of orders from major companies in the U.S. and Europe. We found ourselves at a critical juncture, and we have been growing remarkably ever since. Buildots tripled its revenue last year and will grow at the same pace this year," Danon said in an interview with Calcalist, while declining to disclose the company's revenue. "We have become one of the few companies in this field globally, which is why we are working on most of the data centers making headlines in the U.S.," he added. Buildots' clients include Digital Realty, a data center operator that, among other activities, builds server facilities for Nvidia and has a market capitalization of around $70 billion. Other customers include Intel, STO Building Group, JE Dunn, Mortenson, Bouygues and HOCHTIEF, as well as Israeli construction companies Tidhar, Ashtrom, Azrieli and Mivne. The wave of investment in AI infrastructure has made efficient construction more urgent. Projects are becoming more complex, schedules are tightening and the financial consequences of delays are increasing. That shift is reflected in the scale of Buildots' contracts. The company is increasingly signing multi-million-dollar deals and seeing customers move from using its system on individual projects to multi-year agreements covering large portfolios and massive construction projects. "The challenges we solve in data center construction also exist in projects involving office buildings, residential towers, schools and hospitals. Often, it is discovered too late that the project is deviating from the plan," Danon said. "In data centers, due to their size, complexity and the scale of investment, any such deviation results in massive losses." "Buildots is doing for the construction industry what Mobileye once did for the transportation sector," said Ziv Kop, managing partner at O.G. Venture Partners. "Buildots' unique models and its ability to gather data from the field are bringing the AI revolution to both traditional construction and the tech-driven construction sector, which today encompasses data centers, chip manufacturing plants and defense-tech facilities." "We have been investing for over two decades in companies that create new categories, and the most successful ones are those that build a technological infrastructure upon which the entire industry begins to operate," he added.

BNamericas
Sep 10th, 2026
Ascenty secures approval for 150MW data center in Campinas, Brazil.

Ascenty secures approval for 150MW data center in Campinas, Brazil. Bnamericas Published: Thursday, September 10, 2026 Ascenty has obtained a permanent access opinion from Brazil's national grid operator, ONS, to connect a data center in Campinas, in the interior of São Paulo state, to the transmission grid. The connection will be made at the 500kV busbar of the Campinas substation, owned by Axia Energia, according to documents reviewed by BNamericas. The opinion, however, ties the project's start-up to the completion of a new regional substation that has yet to be tendered. According to the opinion, the complex is expected to require 150MW between January and December 2029. From January 2030, the demand reported by Ascenty rises to 288MW. The connection is scheduled for January 2029 and will be made via a new 500kV transmission line, roughly 2km long, linking the Campinas substation to a substation to be built by Ascenty itself. ONS's analyses concluded that the data center's start-up, on its own, should not overload the region's grid. The problem identified predates the project: even without the new load, ONS already expects poor voltage quality on a stretch of the 440kV grid between the Salto, Cabreúva and Bom Jardim substations, and on a stretch of the 500kV grid between Fernão Dias, Campinas and Itatiba. The Ascenty Campinas connection would worsen that picture. The solution identified by ONS is the start-up of the planned 500/345kV Santana substation, whose construction already features in the first release of the 2025 electricity transmission concessions plan (Potee), but which has yet to be tendered. The opinion expressly ties the connection to completion of that project-a condition that also appears in the transmission system usage contract (CUST), already signed by ONS, the grid concessionaires and Ascenty, in which the 150MW contracted for 2029 are listed as "conditional". On other technical points, ONS did not identify any obstacles to the project. Read also: Latin America's data center boom collides with grid limits: Wärtsilä Among the next steps, Ascenty must submit a financial guarantee to ONS, formalize the CUST within the regulatory deadline, and obtain authorization from Aneel. Axia, in turn, must assess the connection's feasibility and sign the transmission connection contract (CCT) with Ascenty, while distributor CPFL Paulista will need to assess any reinforcements to its network resulting from the new load. Ascenty's access request was filed with the mines and energy ministry (MME) in March 2025, ahead of the December publication that year of the decree establishing the National Transmission System Access Policy (Pnast). The new rule waived the requirement for a ministerial decree and determined that requests pending at the MME be forwarded to ONS for a direct ruling. As a result, the MME sent ONS 94 access requests then under review, including Ascenty Campinas's. Because some project data were inconsistent, Ascenty's request was refiled in ONS's system in January this year by GSI Engenharia e Consultoria, Ascenty's representative in the process. Vinhedo campus Ascenty has also recently obtained access opinions for new data centers in Vinhedo (Vinhedo 1, 2, 3, 4 and 5). The first opinion, for the Vinhedo 1 and 2 complex, projects demand of 75MW from January 2029. The second, for Vinhedo 3, 4 and 5, issued around the same time, projects a further 72MW from May 2029, rising to 180MW from 2030. Combined, the two requests put Ascenty's projected capacity for the Vinhedo complex at 147MW as early as 2029 and 255MW from 2030-a level close to that planned for the Campinas data center itself (150MW, rising to 288MW in 2030). Unlike the Campinas project, the Vinhedo connection will be made by tapping into the 500kV Itatiba-Bateias line, under the responsibility of transmission company Mata de Santa Genebra (controlled by Copel), with the five units sharing the same connection infrastructure. As in Campinas, ONS concluded that connecting the Vinhedo complex worsens the same voltage problem on the region's grid and likewise made it conditional on the Santana substation's start-up. In May, the company-a joint venture between Digital Realty and Brookfield Infrastructure-announced US$1.2bn in investment for four new data centers in the country, on top of R$900mn (US$165mn) already earmarked for the start-up of SP05 and the start of construction on SP06, in greater São Paulo. The flagship of the new investment is Sumaré 3, described by the company as Brazil's first large data center designed from the outset for artificial intelligence applications, with 90MW of initial capacity (plus a further 90MW planned in expansion), liquid cooling, and construction that began in March for delivery in the third quarter of 2027. Of the total, 60MW of capacity is already contracted to a single global technology client. The investment package also includes construction of Vinhedo 3, also with 90MW, and planning for the Vinhedo 4 and 5 projects, at 45MW each, as well as the expansion of Vinhedo 2 from 50MW to 80MW. According to the company, the investment is expected to add 150MW of contracted capacity within 18 months-a 40% increase on everything it has built in 15 years of operation. Brazil and Campinas As BNamericas has reported, Brazil is on track for its strongest year on record for new data center supply, with 106MW delivered in the first half and a further 134MW expected by December; the country now has around 706MW of installed capacity, nearly half of all of Latin America's. The Campinas region accounts for 316MW of that total-behind only the São Paulo/Barueri cluster-and is the country's hottest market, with vacancy of just 1% and growth of 867% since 2019, alongside some of Brazil's most competitive pricing for large clients. Nationally, according to consultancy JLL, Ascenty now holds around 30% of operating colocation capacity, ahead of Odata (20%) and Scala (18%). (The original version of this content was written in Portuguese)