ABM & Activation Strategy Lead
About the job
- At least 5 years of experience in marketing operations, growth engineering, revenue operations, or marketing technology, including at least 2 years of account-based marketing or demand activation program experience.
- Demonstrated end-to-end ownership of a scoring or lead qualification model, including design, implementation, measurement, and iteration.
- Experience partnering with data engineering or platform teams to translate marketing requirements into technical specifications.
- Proficiency with an intent and account-based marketing platform such as 6sense or Demandbase, including audience configuration, segmentation, and activation.
- Experience with workflow orchestration and automation tools such as n8n, Clay, Zapier, or Workato, including designing and building multi-step automated processes.
- Fluency with marketing automation and customer relationship management platforms such as Marketo or Salesforce, including campaign, lead, and audience object models.
- Experience with audience activation, enrichment, and personalization across marketing and sales channels.
- Demonstrated application of generative artificial intelligence and agentic tooling to marketing or go-to-market workflows, including automations, enrichment processes, or agent-driven plays.
- Fluency with prompt design, large language model-based workflow tooling, and evaluating appropriate versus risky applications of artificial intelligence.
- Working proficiency with a cloud data warehouse or lakehouse such as Microsoft Fabric, BigQuery, Snowflake, or Databricks, including querying and validating data that feeds scoring and activation.
- Familiarity with data engineering and ETL/ELT concepts, including pipelines, transformation layers, medallion or dimensional design patterns, data modeling, and reverse ETL.
- Understanding of go-to-market data models, including lead-to-account matching, account hierarchies, buying groups, opportunity contact roles, identity resolution, and touchpoint data structures.
- Own the account-based marketing strategy, roadmap, implementation, and adoption across the marketing organization, including target account selection, tiering, and engagement plays for each tier.
- Design and govern the intent strategy, including signal taxonomies, weighting methodologies, audience qualification logic, and the signal-to-action framework that converts intent data into audience activation, personalization triggers, and Marketing-to-Sales workflows.
- Define the account-grain funnel model, buying group and opportunity contact role structures, and lead-to-account matching approach that support account-based measurement.
- Architect scalable audience activation capabilities across customer relationship management, marketing automation, intent platforms, artificial intelligence workflows, and analytics infrastructure.
- Own the design of lead, account, composite, and intent scoring models, including methodology, thresholds, and how scored demand is defined, qualified, and prioritized across the funnel.
- Serve as the strategic owner of the 6sense intent and account-based marketing platform, driving configuration, enablement, adoption, and organizational accountability across Marketing and Sales.
- Drive strategic alignment with GTM Engineering, Sales Operations, Channel and Alliances, and Marketing leadership to translate business strategy into scalable technical solutions for enterprise activation.
- Lead the application of generative artificial intelligence and agentic tooling across activation and account-based marketing workflows, building automations that scale personalization, audience development, enrichment, and play execution.
- Work hand-in-hand with GTM Engineering partners to implement the scoring and activation architecture in core systems.
- Own the marketing signal-to-activation layer end to end, turning marketing, behavioral, and intent signals into scored, routable, and activatable demand.
About the company
Digital Realty Trust owns and operates a global portfolio of data centers that it leases to cloud providers, enterprises, and service firms. It makes money mainly from long-term leases of space, ranging from wholesale and hyperscale capacity to retail colocation, plus growing interconnection services that link customers to clouds and networks inside its facilities. The company differentiates itself with a large global footprint, a history of strategic acquisitions, and a strong focus on sustainability and renewable energy to fund its projects. Its goal is to provide a scalable, interconnected digital infrastructure platform that supports customers’ multi‑cloud needs and data workloads while expanding its own portfolio and services.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Austin, Texas
Founded
2004
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Simplify's Take
What believers are saying
- Q2 2026 revenue rose 29% to $1.9 billion, and FFO guidance increased.
- September 2026 Blackfuel and LAX12 deals expand AI and subsea monetization.
- Nairobi NBO2 opened in 2026, adding 6.4MW and lifting the campus above 14MW.
What critics are saying
- Oakland lawmakers proposed a 45-day data-center moratorium on September 21, 2026.
- RBC's September 29, 2026 conference flagged permitting, power, and financing constraints.
- Grid delays and AI power scarcity strand Digital Realty's $7.8 billion Northern Virginia bet.
What makes Digital Realty unique
- Digital Realty's PlatformDIGITAL and ServiceFabric connect 300+ facilities and 800+ data centers globally.
- Its carrier-neutral campuses attract cloud, network, and subsea customers seeking private connectivity.
- Global land-and-power access enabled 2026 wins in Marseille, Kansas City, Singapore.
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Benefits
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
10%1 year growth
10%2 year growth
10%Locals protest Google's $15 billion AI data center in Andhra Pradesh. Agency October 11, 2026 New Delhi. Residents' protests have increased against the giant artificial intelligence (AI) data center worth $15 billion that the American technology company Google is building in Andhra Pradesh, India. They have expressed concerns that the project will strain water and electricity resources, damage the environment, and create relatively few jobs. The jungle and agricultural land are being cleared for the data center to be built in Visakhapatnam. This project, which will be Google's largest data center outside the United States, is being promoted by India as a key part of its ambitious plan to expand its technology sector. Local farmer Chandala Sadamma said it was sad to see only red soil where her mango and cashew trees used to be. She said that although she received compensation of more than $82,000 for two acres of land, the experience of losing the land was bitter. "A company came and took our land without any respect. We accepted it," said 50-year-old Sadamma. Visakhapatnam is considered suitable for setting up a data center as it is the entry point of the undersea internet cable connecting India with Singapore. Alexander Smith, Google's Head of Infrastructure and Energy for Asia-Pacific, said the investment is a decades-long commitment and that the interests of the local community will also be prioritized. The Andhra Pradesh government has stated that in addition to compensation, new housing is being built and handed over to families affected by the project. Concerns Over Water and Jobs Governments and technology companies worldwide are investing heavily in data centers needed to operate AI systems. However, protests are occurring in various countries over the impact of such centers on the environment and local resources. Activists in Andhra Pradesh have demanded a halt to the construction of new data centers in the state until an independent environmental and social impact assessment is released. Gutta Rohit of the local campaign group Human Rights Forum questioned the rationale of building in India when such centers could be established in countries like the United States. Google has stated that it will use advanced air-cooling technology instead of water at the Indian center. The state government has also put forward a plan to establish six nuclear power plants with a capacity of 1.2 gigawatts to meet the growing electricity demand. However, local residents are concerned about water availability. Shopkeeper Gubbula Ramnamma said that the residents of Visakhapatnam are already struggling with water scarcity. According to Google, the data center will generate local economic activity worth $688 million annually. The company expects to support around 4,200 jobs during construction and create hundreds of technical jobs once operational in 2028. The state government estimates that the project will create 188,000 direct and indirect jobs. Rohit said that locals will not get enough employment opportunities from such capital-intensive industries. According to him, investment is needed in labor-intensive industries that create a large number of jobs. Meanwhile, a joint venture of Reliance Industries, Brookfield, and Digital Realty also plans to invest $11 billion to build another AI data center in Visakhapatnam. Local real estate agents said that land prices have increased by more than 45 percent since the city's development plan was announced. Although about 20 percent of the world's total digital data is generated in India, it accounts for only about three percent of the world's total data center capacity, according to government data. Therefore, the government is attracting large technology companies by offering incentives such as tax breaks. Visakhapatnam environmental activist EAS Sharma has demanded an independent audit of the water required for the data center. "Many civilizations have disappeared due to water scarcity," he warned.
Deputies seize meth operation. Written on 10/09/2026 Also, Data center developer holding open house; Taylor awarded $75,000 learning grant. This article is brought to you by the Kokomo Downtown Farmers Market. All good things must come to an end, as the final market of the season is upon Kokomo Lantern! This is your last chance to snap up fresh fall produce, expertly cut meats, quaint and colorful handcrafted decor, and sumptuous baked goods and sweets, all produced and offered by local artisans and farmers! The Kokomo Downtown Farmers Market is located at the corner of Mulberry and Washington streets and takes place from 9 a.m. until noon this Saturday, Oct. 10. It's going to be a full house of vendors you won't want to miss! Thank you for visiting during its 2026 season, and Kokomo Lantern'll see you at the Market! A narcotics investigation resulted in the arrest of Reginald Prather, 40, and the seizure of approximately 15 pounds of suspected methamphetamine following the execution of a court-authorized search warrant in Kokomo. On September 18, 2026, the Howard County Sheriff's Office Task Force Unit and Patrol Division, assisted by the Peru Drug Task Force, executed the warrant at a residence in the 1400 block of North McCann Street. The search included the residence and a detached garage. During the search, investigators seized approximately 15 pounds of a substance that field-tested positive for methamphetamine; approximately 10.2 pounds of suspected marijuana; $6,900 in United States currency; and a 9 mm handgun that had been reported stolen. Investigators also seized four cellular telephones, a scale, drug-packaging materials, a black 2018 Jaguar, and a 1985 Chevrolet Camaro IROC-Z28. Prather was taken to the Howard County Jail on the following charges: * Dealing in Methamphetamine, a Level 2 felony * Unlawful Possession of a Firearm by a Serious Violent Felon, a Level 4 felony * Possession of Stolen Property, a Level 5 felony * Dealing in Marijuana, a Level 5 felony * Maintaining a Common Nuisance, a Level 6 felony The case remains active and under investigation by Detective James Myers #34-93. Anyone with additional information is encouraged to contact him directly at 765-614-3493, or by submitting a tip through the Howard County Sheriff's Office mobile app or at www.sheriff.howardcountyin.gov. The Howard County Sheriff's Office emphasizes that the filing of the information is merely an allegation, and that all persons charged are presumed innocent until and unless proven guilty in court. Data center developer holding open house. The City of Kokomo encourages residents to attend Digital Realty's community open house on its proposed Kokomo data center, where they can get their questions answered by members of the Digital Realty team. The open house, hosted by Digital Realty, will take place Saturday, Oct. 10, from 2-4 p.m. at Big Ben Coffee Co. Residents can arrive whenever it fits their schedule and stay as long as they like. Attendees will find a series of stations, each focused on a different part of the project, ranging from the project overview, power and energy, water, sound, local jobs and workforce impact and more. Digital Realty team members and subject matter experts will be on hand to answer questions one-on-one. Residents can visit the stations in any order and spend as much time as they need at each one. Whether attendees have 15 minutes or the full two hours, they can focus on the topics that matter most to them and get answers to their own questions. Digital Realty will also provide refreshments for attendees to enjoy as they get their questions answered. Digital Realty is proposing the data center at Industrial Park North, near U.S. 31 and County Road 400 North. The plan calls for three data center buildings with roughly 3 million square feet of floor space on approximately 476 acres. There will be no tax abatement on the project. Residents who cannot attend can find more information about the project at https://www.digitalrealty.com/about/projects/kokomo Taylor awarded $75,000 learning grant. Taylor Community School Corporation is proud to announce that it has been awarded a $75,000 Opportunity to Learn Project planning grant. This initial funding will enable district leadership, educators, and community partners to develop a comprehensive, long-term strategy aimed at removing critical barriers to student learning and academic success across all grade levels. The Opportunity to Learn initiative focuses on identifying and eliminating the non-academic and structural obstacles that prevent students from fully engaging in their education. By securing this preliminary grant, Taylor Community Schools takes the first step toward qualifying for the full implementation grant, which offers up to $650,000 in additional state and federal funding. Over the upcoming planning period, Taylor administrators will use the $75,000 award to conduct thorough needs assessments, gather community feedback, and collaborate with local organizations. The planning process will focus on key areas such as expanding student support services, enhancing academic interventions, addressing attendance and mental health needs, and ensuring equitable access to instructional resources for all Kokomo-area families. "We are deeply grateful to receive this Opportunity to Learn planning grant," said Superintendent Steve Dishon. "At Taylor, our top priority is ensuring that every student who walks through our doors has the tools, support, and environment they need to thrive. This planning phase allows us to carefully design targeted, sustainable solutions that address the specific needs of our student body before applying for the larger $650,000 implementation grant." The finalized strategic plan will serve as the foundation for the district's application for the full $650,000 award. If granted, those funds will directly power new programs, staff resources, and student support initiatives across Taylor Elementary, Taylor Middle School, and Taylor High School over the coming school years.
Loudoun County tables bid to revoke Data Center approvals after $60 million litigation warning. A county staff analysis pegged potential developer lawsuits at up to $60 million, with officials cautioning that figure may be conservative, as at least one developer had already threatened to sue if the rules changed. By Sabastian Niles / Published: Oct 08 2026, 10:27 AM EDT Loudoun County, Virginia, supervisors tabled a measure Tuesday that would have revoked existing approvals for 15 grandfathered data center projects, backing away from what would have been the most aggressive regulatory rollback the world's largest data center hub has yet attempted. The retreat came after a county staff report estimated that canceling the legacy exemptions could expose Loudoun to developer lawsuits with damages reaching as much as $60 million - a figure the report's own authors described as potentially understated. A companion measure that would have directed an outside auditor to review the 15 projects case by case, at a cost of up to $200,000, was tabled alongside it without a vote. Both measures were introduced last month by Supervisors Juli E. Briskman and Laura A. TeKrony, who argued that unchecked data center growth had pushed the county to a breaking point. Their legislation would have stripped the by-right status that shielded projects approved before Loudoun ended automatic data center zoning in March 2025. Under that earlier regime, industrial parcels could host data centers without the board's sign-off; since the policy changed, every new project requires a special exemption and a full legislative review, a process far more susceptible to community opposition. Fifteen projects that had already cleared the old rules were shielded from the heightened scrutiny. Together they represent roughly 10.5 million square feet of planned data center space across 30 buildings, ranging from just over 100,000 square feet to more than 4 million, according to county documents. The largest of the 15 is Digital Realty's Digital Dulles Phase 3, a proposed seven-building expansion near Dulles International Airport that would grow the company's existing campus there to 7.8 million square feet. BlackChamber Group's Tech Park at Dulles is among the others, along with three facilities proposed near the Washington Commanders' practice facility. "We owe it to the community," TeKrony said at Tuesday's board session. "It will assure residents that we not only care about data center development but we also care about their health, safety, quality of life and property values." Those arguments found little traction against a $60 million liability estimate. Several supervisors cited the litigation risk as their central objection, and Board Vice Chair Mike Turner, who had voted against the original grandfathering resolution in 2025, said the ethical calculation shifted once developers had made investment decisions in reliance on the county's commitments. "I don't support changing grandfathering. To me, it's just unethical," Turner said at the October 6 meeting. "We set the rules. Businesses made decisions based on those rules. We live by the rules." At least one developer had already put that argument in writing. Nick Albu, a land use attorney representing JK Land Holdings, whose principal Chuck Kuhn controls one of the 15 projects, sent the board a letter the day before the meeting warning that the county's $60 million estimate "grossly understates the damage claims the county will face." Albu wrote that if the board took unlawful action, his client would pursue its remedies to the full extent of the law. The county's staff analysis extended its warnings beyond dollar figures. It cautioned that canceling vested approvals would damage Loudoun's credibility with the broader business community, not just the data center sector. Companies make long-term investment decisions on the basis of stable, predictable rules, the report said, and reversing an established process "undermines confidence in our word." That reputational cost, it warned, could ultimately complicate the county's stated goal of diversifying its economy beyond its heavy reliance on data center revenue. That reliance is substantial. Loudoun has more than 250 data centers in operation and more than 120 additional facilities in its development pipeline. Its eastern corridor near Ashburn and Dulles, known as Data Center Alley, routes a significant share of global internet traffic each day and generates an outsize portion of the county's tax base. The regulatory environment has grown markedly more restrictive over the past 18 months, reflecting genuine constituent pressure; Tuesday's outcome reflects the limits of how far that pressure can extend when the financial and legal exposure becomes concrete. Those limits do not necessarily make the debate final. The board deferred both measures to a future date rather than calling a vote, leaving the door open for revised legislation. The audit proposal, stripped of the more provocative revocation language, could resurface as a narrower path to additional oversight of the 15 projects. Whether either measure returns in any form will likely depend on what Briskman and TeKrony decide to do with an outcome that gave them nothing. Meanwhile, a separate effort is moving forward regardless of Tuesday's result. Last month the board voted to prepare a resolution that could pause consideration of new data center applications for up to 12 months, a maneuver that may offer a legal workaround for other Virginia localities that lack the authority to impose formal moratoriums. The industry is watching that measure closely, since the regulatory frameworks Loudoun develops or tests tend to travel. The county was the first to experience the grid bottlenecks that now constrain data center geography across the United States, and neighboring Prince William County has become a focal point for the broader backlash that has derailed billions of dollars in data center projects nationwide. The $60 million figure now officially on the record carries weight beyond Loudoun's board room. Any jurisdiction considering a rollback of previously granted data center approvals will face essentially the same argument: that grandfathered rights carry real legal force, that developers who relied on those rights will enforce them, and that the cost of undoing them may run into eight figures. For counties that are heavily dependent on data center tax revenue and newly anxious about community opposition to the industry, Tuesday's proceedings in Loudoun offered a precise illustration of where those two pressures collide. The next board meeting is scheduled for late October. No revised version of either measure has been filed. Join the Discussion EDITOR'S PICKS
Digital Realty commences construction of KIX15 Data Center, expanding AI Infrastructure in Japan. October 06, 2026 22:00 ET | Source: Digital Realty Digital Realty's Osaka campus expands with commencement of construction on a new 24 MW facility designed for high-density computing and advanced cooling SINGAPORE, Oct. 07, 2026 (GLOBE NEWSWIRE) - Digital Realty (NYSE: DLR), the world's largest cloud- and carrier-neutral data center platform, today announced the commencement of construction of KIX15, a new 24 megawatt (MW) data center at its KIX Campus in Ibaraki City, Osaka Prefecture, Japan. Developed by MC Digital Realty (MCDR), Digital Realty's 50/50 joint venture in Japan with Mitsubishi Corporation, KIX15 will be the fifth data center at the KIX Campus and is scheduled to commence operations in the fourth quarter of 2028. The new facility is planned to further expand Digital Realty's presence across the Tokyo and Osaka metropolitan areas. Upon completion, KIX15 will bring MCDR's Japan portfolio to 10 data centers, representing approximately 220 MW of aggregate IT capacity. This expansion follows the opening of the NRT14 Data Center in Inzai City, Chiba Prefecture, earlier this year. NRT14 is one of the first facilities in Japan to achieve the DGX-Ready Data Center certification. KIX15 will be part of PlatformDIGITAL(R), Digital Realty's global data center platform spanning 300+ data centers across 55+ metros in 30+ countries on six continents. Serene Nah, Managing Director and Head of Asia Pacific, Digital Realty, said, "Japan is a strategic market for Digital Realty and a key part of its long-term growth in Asia Pacific. Its continued investment in Japan reflects both its confidence in the market and its commitment to building the infrastructure customers will need for the long term. "KIX15 is the next step in that commitment. As customer requirements become more distributed and complex, the combination of local scale and global reach will become increasingly important." Advancing AI Infrastructure in Kansai KIX15 is a key component of MCDR's Kansai AI Infrastructure Co-Creation Project, an initiative centered on the KIX Campus to support the development of AI infrastructure across the Kansai region. The project brings together the expansion of the KIX Campus with stronger domestic and international connectivity and deeper collaboration with telecommunications and technology partners. Kohei Yamashita, Representative Director and Chief Executive Officer of MC Digital Realty, said, "Kansai has a growing opportunity to play a larger role in Japan's AI economy. Realizing that potential will require an ecosystem that can support businesses as they build and scale AI, bringing together computing infrastructure, connectivity and technology expertise." As adoption of generative AI and cloud services grows, demand is increasing for higher-density computing environments, advanced cooling and reliable connectivity in Japan. KIX15 is designed to support hybrid air- and liquid-cooling technologies. Designed to provide a high level of security and campus-based scalability, the facility is expected to support a broad range of customers, including hyperscalers, cloud service providers and companies deploying AI infrastructure. Through Digital Realty's ServiceFabric(R) orchestration and interconnection platform and collaboration with multiple network service providers, customers will have access to low-latency connectivity to key locations and cloud services in Japan and more than 300 Digital Realty data centers worldwide. This enables customers to expand into high-power, high-density infrastructure at the KIX Campus while maintaining connectivity with their existing IT environments. About Digital Realty Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation, and interconnection solutions. PlatformDIGITAL(R), the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx(R) solution methodology for powering innovation, from cloud and digital transformation to emerging technologies like artificial intelligence (AI), and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 55+ metros across 30+ countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com or follow PowerConnect on LinkedIn and X. About MC Digital Realty MC Digital Realty, Inc., established in September 2017, is a 50/50 joint venture between Mitsubishi Corporation and Digital Realty. The company provides the full spectrum of data center services in Japan, including colocation and interconnection solutions, by leveraging Mitsubishi Corporation's real estate and infrastructure investment expertise and customer network, as well as Digital Realty's global data center platform, PlatformDIGITAL(R). For Additional Information Investor Relations Jordan Sadler / Jim Huseby Digital Realty +1 (737) 281-0101 [email protected] Safe Harbor Statement This press release contains forward-looking statements which are based on current expectations, forecasts and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially, including statements related to the Asian markets, the company's development plans, expected completion dates, expected growth in digital transformation and demand, customer demand and the company's strategy. For a list and description of risks and uncertainties, see the reports and other filings by the company with the U.S. Securities and Exchange Commission. The company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Digital Realty has launched an offering of Euro-denominated senior unsecured notes through its subsidiary Digital Euro Finco, with proceeds earmarked for green projects. Any unallocated funds will be used for debt repayment, property acquisitions, development opportunities, and general corporate purposes. In a separate transaction, Digital Constellation B.V. priced CHF 510 million in senior unsecured Swiss franc notes due in 2029, 2032, and 2036. Net proceeds of approximately CHF 508.4 million will temporarily repay borrowings under global revolving credit facilities and support acquisitions, development, and working capital. The transactions underscore Digital Realty's strategy of utilising international debt markets to fund growth and manage its balance sheet. The company is a global real estate investment trust specialising in data centres and interconnection facilities.