Full-Time

General Manager

Black Rifle Coffee

Black Rifle Coffee

501-1,000 employees

Patriotic, veteran-owned direct-to-consumer coffee

No salary listed

Mesa, AZ, USA

In Person

On-site in Mesa, AZ; weekend and night shifts required.

Category
Retail (1)
Required Skills
Inventory Management
Marketing
Requirements
  • At least 3+ years experience in Retail/QSR store management
  • Proven track record of achieving sales and profitability goals
  • Strong leadership, organizational, delegation, and communication skills
  • Track record of managing and motivating a team of hourly employees
  • Proficiency with Microsoft Office, Google Suite, and POS systems
  • Ability to work in a fast-paced, dynamic environment
  • Strong problem-solving and decision-making skills
Responsibilities
  • Manage all aspects of store operations, including sales, customer service, inventory management, hiring, staff supervision & development.
  • Manage P&L of the store (control expenses, labor costs, supplies, inventory, etc)
  • Embodies a customer first attitude, embedding best practices and training to provide legendary customer service.
  • Cultivates a focused and positive, cohesive environment, flexing to ever changing customer and business needs.
  • Owns successful implementation of company programs, develops action plans, and coaching the store team to meet operational and organizational objectives.
  • Acts as player/coach demonstrating best practices & behaviors that motivate employees to perform at their highest levels.
  • Constantly reviews store environment and key business indicators to identify risks and opportunities for improvement, escalates feedback to senior leadership.
  • Maintain strong relationships with customers, vendors, and the community through outreach.
  • Data driven leadership; utilizes management information tools and analyzes financial reports to identify and address trends and issues in store performance.
  • Ensure compliance with all company policies and procedures, as well as federal, state, and local laws and regulations.
  • Leads merchandising & marketing strategies within the store.
Desired Qualifications
  • Bachelor's degree preferred
  • 5+ years experience in a QSR environment preferred
  • Knowledge of inventory management and merchandising strategies preferred

Black Rifle Coffee Company creates and sells coffee products and branded lifestyle merchandise with a strong focus on American patriotism and support for the military, veterans, and first responders. It operates primarily through direct-to-consumer e-commerce, with a growing network of physical coffee shops and retail locations. Its product lineup includes various roasts, blends, single-origin coffees, and ready-to-drink canned coffee, plus accessories and equipment, often offered via a subscription service. The company’s coffee and merchandise are designed to engage a loyal community around pro-military values, not just a beverage. Compared with typical coffee brands, BRCC stands out through its explicit brand identity and community-driven model, leveraging a direct-to-consumer approach and a lifestyle branding strategy. The goal is to support veterans and first responders while expanding its brand reach and retail footprint.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Salt Lake City, Utah

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Q3 2025 sales grew 36.7%, tripling US coffee category's 13.2% rate.
  • Grocery ACV expanded 25 points to 45% in Q1 2025 amid 21% sales growth.
  • 2026 forecasts 7% revenue to $425M with 30% EBITDA growth from $21.4M.

What critics are saying

  • Q4 2025 gross margins fell 610bps to 32.1% from tariffs and commodities.
  • November 2025 class action alleges deceptive 'America's Coffee' US-made claims.
  • DTC revenue declined 5% annually, eroding subscriber-driven segment dominance.

What makes Black Rifle Coffee unique

  • BRCC's patriotic branding targets military veterans with 45% veteran employment rate.
  • Subscription model drives two-thirds of DTC revenue from 180,000 loyal subscribers.
  • Public benefit corporation status ensures majority veteran board directors.

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Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Yahoo Finance
Mar 3rd, 2026
BRC Inc posts 31% packaged coffee growth despite 610 basis point margin decline in Q4 2025

BRC Inc reported mixed Q4 2025 results, with packaged coffee revenue growing 31.1% for the year, significantly outpacing the broader category. Fourth-quarter packaged coffee sales rose 34%, whilst retail distribution expanded to 54.9% ACV. However, gross margins declined 610 basis points year-over-year to 32.1% in Q4, impacted by commodity costs and tariffs. EBITDA fell over 40% for the year, though the fourth-quarter decline was limited to 2%. Direct-to-consumer revenue declined 5% annually. The company reduced total debt by over $30 million in 2025. For 2026, BRC expects at least 7% revenue growth to approximately $425 million, gross margins between 34-36%, and EBITDA growth of at least 30% from $21.4 million in 2025.

World Coffee Portal
Sep 17th, 2025
Black Rifle Coffee adds RTD expertise to Board of Directors

Utah-based Black Rifle Coffee Company has added former Coca-Cola executive Melvin Landis to its Board of Directors.

World Coffee Portal
Jun 20th, 2025
Black Rifle Coffee appoints new Chief Financial Officer

Utah-based Black Rifle Coffee Company has appointed former Raybern Foods and Bulletproof executive Matthew Amigh as its new Chief Financial Officer, effective 7 July 2025, as it devises a return to annual revenue growth.

World Coffee Portal
Mar 31st, 2025
Black Rifle Coffee Company appoints new Chief Commercial Officer

Evanoff joins Black Rifle from Red Bull, where she served as Senior Vice President of Sales from November 2022.