TXI is looking for a Marketing Communications Manager who loves crafting and cultivating compelling stories, engaging with diverse audiences, and harnessing the power of innovative marketing strategies to elevate the TXI brand. Reporting directly to the Chief Commercial Officer (CCO), the MarCom Manager will be pivotal in driving our marketing communications efforts, brand positioning, and external messaging. This individual will be responsible for crafting and executing marketing strategies that enhance our brand awareness, engage clients, generate leads, and contribute to TXI’s overall success.
Overview: Marketing Communication Responsibilities
- Develop comprehensive marketing communication plans and ensure consistent and impactful brand messaging across all channels.
- Monitor brand perception and recommend strategies for enhancement.
- Oversee creation of marketing content and collateral (website copy, blogs, whitepapers, etc.).
- Collaborate with the CCO and stakeholders to align strategies with TXI’s business goals.
Digital Marketing Campaigns
- Plan, execute, and measure digital marketing campaigns.
- Utilize social media, email marketing, SEO, and advertising channels.
- Grow TXI’s social media presence and implement social media strategies.
Social Media Management
- Develop and implement strategies for LinkedIn, YouTube, and Instagram.
- Create engaging content, foster community engagement, and build our online presence.
- Measure performance using Marcom stack tools for continuous improvement.
PR and Thought Leadership
- Support CCO in managing PR activities and executing PR strategies.
- Develop and distribute press releases, secure speaking engagements, and sponsorships.
- Enhance TXI’s reputation through thought leadership articles and media coverage.
Competitive Landscape and Internal Communication
- Maintain knowledge of competitive landscape and identify trends.
- Foster internal communication through announcements, newsletters, and presentations.
Performance Tracking and Reporting
- Establish KPIs for marketing campaigns.
- Analyze data with Digital Marketing Manager to provide actionable insights.
Don’t hesitate to apply if you don’t meet 100% of the qualifications below. If you’re an experienced digital marketing professional who identifies as a motivated self-starter and loves to thrive in ambiguity, we want to hear from you!
Qualifications
- 5+ years of experience in Marketing, Communications, and Media Relations; including 1 year in a managerial role.
- Understanding of or experience in B2B professional consulting, custom software, or technology fields.
- Proficiency in crafting engaging and persuasive copy for various marketing materials, such as advertisements, press releases, and online content
- Demonstrated success in fostering growth across social media and paid media channels
- Intermediate knowledge of Craft CMS and Hubspot
- Demonstrable experience with creating content and building a YouTube presence
- Strong attention to detail with exceptional organizational skills
- Able to anticipate business needs and maintain positive relationships with key stakeholders
- Self-starter who is an expert problem-solver and can work independently & collaboratively
- Excellent communication skills (both verbal and written) with the ability to synthesize complex data and deliver meaningful, easy-to-understand insights & recommendations to stakeholders
- A proactive, business-minded team player who embraces the ownership mindset and is consistently cultivating relationships and aiming to go above and beyond their role
- Bonus if candidates have a Bachelor’s degree in Marketing, Communications, Business Administration, or other related field.
Who We Are
We’re a curious and humble group of people who are very intentional about personal growth and supporting each other’s careers. We’re always looking for new skills, frameworks, and approaches to deliver the most meaningful product experiences. And we’re constantly pushing ourselves to experiment, explore, and challenge assumptions.
We bring that same passion for learning and growth to our clients: digging into their organizations, reframing their problem statements, and spending time with their users. This ensures we’re pushing our clients forward while developing and delivering valuable products that matter.
What your days will look like, and what success look like
Proper expectation setting has a big impact on your growth. Here is some of what you can expect in your first two years as a Marcom Manager:
Within 1 month, you will
// Start the company onboarding process, learning more about our company’s culture, values, history, and commitments to our clients
// Gain an understanding of our integrated development process, tooling and frameworks, and project approach
// Learn more about the client experience, from product discovery through delivery and to maintenance
// Go deeper into the employee experience of working at TXI; meet with key leaders across the company and build relationships with the broader team
// Become familiar with marketing tools and instituted processes
Within 3 months, you will
// Complete your onboarding process with your onboarding cohort
// Present a comprehensive growth strategy across known marketing channels, including social media, email, 3rd party lead generation sites, and so on
// Create your social media campaign, including target market/personas, high-value-content, creative, channels, execution, and measurement
// Become intimately familiar with TXI’s Craft CMS
// Establish and begin growing TXI’s YouTube channel
// Complete your first
Sticky Note Game// Receive your first quarterly feedback report from the CCO
// Attend your first TXI Quarterly with the rest of the organization
Within 6 months, you will
// See a high-impact campaign through, ideally from start to finish
// Report on the content marketing calendar, what’s driving engagement and what is not
// Complete a review with your manager
// Advise and recommend opportunities for growth and improvement to key stakeholders. You’ll know the team well by this point and understand how to track and measure the progress of what you’re responsible for
// Recommend new areas of thought leadership to cultivate and areas of concentration for the next two quarters
Within 1 year, you will
// Attend a company retreat to get to know all of the employees outside of the office setting
// Enhance and optimize the content marketing, PR, and social media programs.
// Show data indicating significant annual growth representative of marketing activities from content marketing, digital marketing PR, and social media
After 2 years, you will
// Look back proudly on the projects and organizational changes you’ve inspired or directed, as well as the impact you have made across TXI
Some reasons you might like working with us
We have been recognized for both our internal employee experience and delivering a trusted customer experience. At TXI, we are very intentional about the way we work and support both our team and our clients.
1. We focus on Product Innovation by helping initially to envision new product concepts for our clients. We are core contributors to shaping the work that we do and the problems we’re working to solve. In addition to that ideation stage, we get to help them bring these new concepts to market. We help both to build the right thing (design thinking and product discovery) and build the thing right (agile mindset and iterative approach).
2. We care about
DEIB (diversity, equity, inclusion and belonging). To deliver the best solutions, we need as many bright and diverse minds in the room as possible, and we need to be able to learn from them once they’re there. That’s why we’re working to create an environment that’s comfortable and inclusive for everyone. Learn more about our DEIB learnings, roadmap, and history (
https://txidigital.com/deib)
3. We work in a variety of industries, encouraging our team members to explore new domains, solve different kinds of problems, and adopt new technologies. There is no getting bored in our portfolio; you’ll work across digital health, industry 4.0, edtech, and nonprofits, just to name a few, and building web, mobile, and IOT solutions.
4. We work in integrated teams. At TXI, we seek to bring all of the good ideas to the table so you learn from the talented teammates you regularly pair with. Product, design, and development regularly collaborate, and we are all listening to the same users.
5. We are intentional about supporting each individual’s growth. "Challenge and support each other" is a core value of the company and we take that mission seriously. That’s why every employee has a personal learning and development budget, everyone has a bi-weekly conversation with their manager about their progress, and our CEO created the Sticky Note Game to encourage each person’s path at TXI.
7. We value transparency and open discussion. You will have a front-line view of the company’s performance, risks and issues, finances and budgets. With unique tools and facilitation techniques, we also regularly connect and discuss topics as a company to guide our path forward.
8. We build products that matter. We advance the causes and goals of our partners and consistently deliver outcomes for them. See some examples below.
What we make
For over two decades, we’ve partnered with clients across industries to research, design, and develop award winning custom web and mobile applications that make a meaningful impact. These impacts include:
<>Transformed a data logger company to a global leader in tech-based environmental monitoring, driving the US industrial sector into Industry 4.0.
<>Empowering healthcare providers with powerful digital products to enhance the quality of patient care, streamline administrative tasks, and improve overall healthcare outcomes
<>Driving accountability and motivation for patients recovering from spinal surgery through integrated mobile app and wearable device on the patient’s lower back
<>Improving prediction of patient enrollment in global clinical trials for life-saving drugs through the integration of advanced analytics and digital innovation
<>Designing a digital experience to support LGBTQ+ 14-17-year-old youths who are facing societal and personal challenges prior to coming out, driven by evidence-based treatment and therapy plans
But the work is just part of what makes TXI a rewarding place to be. We support one another’s interests—whether volunteering, organizing meetups, speaking at industry events, or learning new techniques and technologies. If there’s something you’re passionate about, we want you to pursue it so you can teach it to the rest of us. Our company Brunch & Learns, Sticky Note Game, and regular practice meetings are just some of the ways we create space for sharing, learning, and professional development.
What we offer
The salary range for this role is $90K - $110K. In addition to competitive compensation, we offer the following benefits, intended to take care of you (and the people you care about):
- Discretionary (open) paid time off
- Quality health insurance and medical travel benefit
- Paid parental leave policy (equal for all TXI parents)
- 401k plan, including employer matching
- The option to work remotely outside of prospecting events
- Company retreats and Quarterly days, both of which are a chance to connect with each other in person and outside of the office
- Benefits for continuing education, donation matching, home office improvements, and renewable energy switching
- Employee Stock Ownership Program: TXI is 100% employee-owned through an ESOP, which grants shares of company stock to all employees as a retirement benefit
Location
We have a remote-first environment at TXI–with distributed team members in the US, Canada, and Europe who are working from home. We communicate and collaborate effectively in a remote environment with tools like Miro, Notion, Slack, and Zoom. We also prioritize virtual bonding and values such as inclusivity, autonomy and trust while ensuring we take steps to foster positive interactions between employees.
While we encourage asynchronous communication, we often work in pairs or in collaboration sessions, so it is important to have some core hours of overlap with our clients and fellow team members. Once again, and due to the nature of the role, preferred candidates are based in or around the Chicagoland area. Regardless of where you are living and working, we will get together in person and as a company several times a year to help build connections and foster relationships within our team.
What to expect next
If we move forward, here’s what the interview process will look like:
Initial Interview: After connecting with our recruiting team, you’ll meet the hiring lead over Zoom and cover some TXI basics. We’ll focus on your past work and how it relates to what you’ll be doing at TXI. This stage is a 2-call process and should take no more than 90 min total (unless you want to dig in, chat more, and spend some extra time learning about us!).
Virtual Case Study: Here is where we give you a job preview for the role, as well as the opportunity to show off your skills. Our goal is to get a sense of how you approach Marcom work, how you collaborate with a team, and how you solve problems. This stage should take no more than 90 minutes total, and by the end we’ll both have a clear sense of how we work together.
Final All-Team interview: At this stage we’re incredibly excited about your potential to join TXI. You’ll meet with 6 to 8 of your potential team members over a 3.5-hour session, where we will learn more about your leadership skills, stakeholder management skills, and values alignment. You will also spend time with members of our leadership team to talk about how TXI can support you on your journey.
Offer/Decision within 24-48 hours: You’ve made it! You successfully completed the process and spent time learning about us while sharing more about yourself. Once we get to this stage, we like to move fast. We are committed to debriefing within 24 hours and presenting a final decision within 48 hours (or less!) of your final interview day. If we choose to move forward, our team will collaborate with you to ensure that you have all the information you need to make the right decision for you and your career!
We take equity seriously
TXI is proud to be an equal opportunity workplace and is committed to equal opportunity employment without regard to race, religion, color, gender (including gender identity, change of sex, and transgender status), sexual orientation, age, disability, ancestry, national origin, military or veteran status, marital status, genetic information or any other characteristic protected by applicable law.
