Part-Time
Sales Associate
Southern Tide
201-500 employees
Designs classic coastal apparel and accessories
No salary listed
Greenville, SC, USA
In Person
 Retail (1) |
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- A high school diploma or GED is required.
- Zero to one year of retail experience is required.
- The role requires frequent lifting and/or moving of up to approximately 50 pounds.
- The role requires frequent bending, stooping, and kneeling.
- The role occasionally requires climbing ladders.
- The role requires routine standing for up to 8 hours per shift.
- The ability to work varied hours and days, including nights, weekends, and holidays as needed, is required.
- Understand the overall concept of Southern Tide, including the lifestyle, customer, and merchandise.
- Create an exceptional in-store experience consistent with company culture and build effective customer relationships.
- Maintain an optimistic, high-energy, team-oriented, and sunny store atmosphere.
- Learn, reference, and share current product knowledge with customers; provide prompt recommendations and professional service, including fit, fashion wardrobing advice, and suggested add-ons.
- Participate in store-related meetings and work toward exceeding sales and service performance goals set by store management.
- Maintain high standards of store appearance.
- Provide ideas to grow and improve the business.
- Maintain inventory integrity.
Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.
Company Size
201-500
Company Stage
Acquired
Total Funding
$85M
Headquarters
Greenville, South Carolina
Founded
2006
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See people who can refer or advise you
Simplify's Take
What believers are saying
- February-March 2026 anniversary launches create fresh traffic and giftable demand across channels.
- The Dunlin partnership and Southlake store signal continued regional expansion into travel and retail.
- Kevin Roy sponsorship expands Southern Tide's golf credibility after reported business acceleration there.
What critics are saying
- Southern Tide depends on fashion collaborations like Caroline's Cakes and Katie Bolt for relevance.
- Luxury-casual competitors can copy coastal styling quickly, compressing margins by holiday 2026.
- A weak golf or retail cycle would expose Southern Tide's narrow lifestyle positioning fast.
What makes Southern Tide unique
- Southern Tide's 20th-anniversary collections anchor a clear coastal heritage brand identity in 2026.
- The Southlake store and Greenville HQ keep distribution and merchandising close to Southeast customers.
- Oxford Industries ownership gives Southern Tide shared infrastructure with Lilly Pulitzer and Tommy Bahama.
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Benefits
Health Insurance
Wellness Program
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Employee Discounts
Tuition Reimbursement
Growth & Insights and Company News
6 month growth
↑ 13%1 year growth
↑ 13%2 year growth
↑ 13%Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience. Johns Island, S.C. - May 2026 - Southern Tide is proud to partner with The Dunlin, Auberge Collection, to introduce the Coastal Explorer Passport - a family-friendly experience designed to inspire young guests to discover the natural beauty, wildlife, and traditions that define Kiawah River and the Lowcountry lifestyle. Available now through Labor Day Weekend, the Coastal Explorer Passport invites families staying at The Dunlin to explore the property through games, scavenger hunts, and creative challenges inspired by outdoor adventure and coastal heritage. Upon check-in, young guests will receive a complimentary custom Southern Tide hat and their Passport. The experience reflects the shared values of Southern Tide and The Dunlin - encouraging families to slow down, spend time outdoors, and create meaningful memories together along the South Carolina coast. "Southern Tide was founded on a passion for coastal living and creating meaningful moments outdoors," said Chris Rawls, Director of Brand Marketing at Southern Tide. "Partnering with The Dunlin to bring the Coastal Explorer Passport to life felt like a natural extension of both brands - inspiring families to explore the Lowcountry and embrace the spirit of adventure that defines this region." In addition to the Coastal Explorer Passport, guests can experience additional Southern Tide touchpoints throughout the summer season, including custom performance long-sleeve shirts for private charter fishing excursions and Father's Day weekend activations such as the Southern Tide Blazer Bar and poolside gourmet shaved ice pop-ups. Together, Southern Tide and The Dunlin aim to create an elevated, yet approachable family experience rooted in exploration, connection, and Lowcountry tradition.
Coastal lifestyle brand Southern Tide is open in Southlake Town Square.
Southern Tide will move its headquarters into the iconic Borden building in Greenville.
Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.
The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.