W

Wave Mobile

Mobile money platform with free basics

Senior Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 10
Full-timeAbidjan, Côte d'IvoireNo salary listedIn-person

About the Job

Requirements

  • Fluency in French and English is required.
  • At least 10 years of marketing experience at an FMCG, technology start-up, telecommunications company, or similar organization is required.
  • A university degree in a relevant field such as marketing, communication, sales, business development, or management is required.

Responsibilities

  • Work closely with the Head of Marketing in Côte d'Ivoire to plan and execute projects, including persona building, product life cycle work, and go-to-market strategies.
  • Create clear, actionable project briefs and documentation to guide cross-functional teams in successful campaign production.
  • Collaborate with Brand, Design, and creative teams to ensure production and delivery of assets and materials relevant to Wave Sénégal objectives for growth and brand awareness.
  • Build and refine the marketing funnel, lead scoring, and attribution to connect activities to results.
  • Analyze data and make strategic recommendations for optimizing marketing programs.
  • Establish key performance indicators through dashboards and report results and insights.
  • Report on country-specific user personas and behaviors, benchmarks, and market analysis.

Desired Qualifications

  • Have an extensive network of contacts across media, advertising networks, and vendors.
  • Be data-oriented and analytical.
  • Be detail-oriented and organized.
  • Use proactive, clear communication and coordination across teams.
  • Demonstrate intellectual curiosity and creativity in problem-solving, and treat failure as an opportunity for innovation and growth.
  • Demonstrate tenacity and persistence in completing work.
  • Adapt quickly to changing priorities and deal effectively with complexity and change.
  • Communicate persuasively and clearly in writing and verbally.

About the Company

Wave Mobile

Mobile money platform with free basics

Wave is a digital finance platform in Africa that offers free basic mobile money services, including deposits, withdrawals, and bill payments, targeting underserved populations without traditional banking access. The product is a mobile app that users can load with funds and use for everyday transactions; services are free at the point of use, with revenue coming from partnerships and value-added services. Wave differentiates itself by removing transaction fees to build a large user base and by focusing on financial inclusion across rural and remote areas, leveraging its founders’ remittance background (Sendwave) to expand reach. The company aims to build life-changing financial infrastructure to lift people out of poverty and to replicate the growth and impact mobile money has had in places like Kenya, all while operating with a fully remote, transparent, and skill-based compensation model.

Company size
5,001-10,000
Company stage
Debt Financing
Total funding
$446.1M
Headquarters
Dakar, Senegal
Founded
2017

Recently Posted Jobs

Explore more opportunities at Wave Mobile

See more jobs